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10 Keys To Finding, Growing & Nurturing Your :Social Media Community

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10 Keys To Finding, Growing & Nurturing Your :Social Media Community

  1. 1. Embrace Your Inner Amateur!
  2. 2. What Is A Social Media Community?
  3. 3. Social Media Community A group of people who share a strong common interest, form relationships and interact online
  4. 4. Social Following vs Social Community A following is an audience that interacts with you A community is an audience that interacts with you - but even more importantly with each other
  5. 5. Why Build A Community Online?
  6. 6. If you don’t have a community, you don’t have anyone listening to you, and if there’s no one listening to you, it’s difficult to build brand awareness and deliver ROI Meltwater
  7. 7. Defining The Problem
  8. 8. Where Do You Start?
  9. 9. Why Before How
  10. 10. Key #1 Find Your Why
  11. 11. Believe!
  12. 12. People don't buy what you do; people buy why you do it!
  13. 13. Community Sweet Spot
  14. 14. Build It And They Will Come? A great line from a movie but a terrible marketing plan
  15. 15. Key #2 Know Your Audience
  16. 16. One Size Fits None
  17. 17. Research, Research, Research
  18. 18. Survey Tools
  19. 19. Google Analytics
  20. 20. Likealyzer
  21. 21. Find
  22. 22. Fish Where The Fish Are
  23. 23. Look At Existing Data
  24. 24. Google Analytics
  25. 25. Search Keywords
  26. 26. Twitter
  27. 27. Import Your Email Contacts
  28. 28. Create Twitter Lists
  29. 29. Follow The Breadcrumb Trail
  30. 30. Industry Sources
  31. 31. Competitor Analysis
  32. 32. Grow
  33. 33. Key #3 Be A Connector
  34. 34. This Is How You Build Community!
  35. 35. The Tipping Point
  36. 36. Key #4 Listen and Learn
  37. 37. RSS Feed Reader
  38. 38. Reddit Home to 50,000 niche communities and 250 million unique monthly visitors
  39. 39. Subreddits
  40. 40. Quora
  41. 41. Facebook Groups
  42. 42. Don’t Do This!
  43. 43. Facebook Groups Tab
  44. 44. Facebook Group Plug-In
  45. 45. Key #5 Create Engaging Content
  46. 46. Find Inspiration
  47. 47. Buzzsumo
  48. 48. What’s Trending?
  49. 49. Capitalise on Conversations Happening in Real-Time
  50. 50. Ask Questions
  51. 51. Polls & Surveys
  52. 52. Share Research
  53. 53. People Love Lists!
  54. 54. Create Contests
  55. 55. Make Contests Interactive
  56. 56. Curate Content
  57. 57. Content Curation Tool – ScoopIt
  58. 58. Share Quotes
  59. 59. Format Matters
  60. 60. Avoid Stock Images!
  61. 61. Easier For Some?
  62. 62. Get Creative!
  63. 63. Infographic created by Marie Ennis-O’Connor using Canva
  64. 64. YouTube #2 Site in Ireland
  65. 65. Live Video
  66. 66. Forget Everything You Think You Know About Video!
  67. 67. WhatsApp
  68. 68. Animaker
  69. 69. Lumen5
  70. 70. Tell More Stories
  71. 71. Stories Without Words
  72. 72. Stories Are The New Social Media
  73. 73. Facebook Stories
  74. 74. Instagram Stories
  75. 75. More Story Ideas
  76. 76. Add Location Tags
  77. 77. Key #6 Make Your Community The Hero
  78. 78. Turn The Spotlight On Your Community
  79. 79. Make Them Part Of Your Story
  80. 80. Social Media Takeover
  81. 81. User Generated Content
  82. 82. Let Your Community Be Content Co-Creators
  83. 83. Key #7 Amplify
  84. 84. Optimal Posting Times
  85. 85. Reach Out To Influencers Source: Our Social Times
  86. 86. Micro-Influencers
  87. 87. Turning Fans Into Ambassadors
  88. 88. Owned, Earned & Paid Promotion
  89. 89. Nurture
  90. 90. Key #8 Be Human
  91. 91. People Are Buying Your Story
  92. 92. Studio Dog Roy
  93. 93. Respond Quickly
  94. 94. Key #9 Track, Monitor, Measure
  95. 95. via Simply Measured
  96. 96. UTM Parameters
  97. 97. Facebook Pixels
  98. 98. Snip.ly
  99. 99. Bit.ly
  100. 100. Key #10 Keep It Real
  101. 101. You Don’t Have To Be Great To Start But You Have To Start To Be Great! Zig Ziglar
  102. 102. Want More Tips Like These Delivered Straight To Your Inbox? Sign Up To My Weekly Social Media Marketing Newsletter At Bit.Ly/2xu0lp6 To Stay In The Know!

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