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WELCOME TO THE JUNGLE


       Matt Moore
Use Your Illusion I:
Information Ecologies
http://www.flickr.com/photos/benchilada/2467379649/
Information Ecology
Information Ecology
●   Information Strategy
●   Information Politics
    ●   Federal, Feudal, Monarchy, Anarchy
●   Information Behaviour
●   Information Staff
●   Information Processes
●   Information Architecture
Your New Usability Lab
http://www.flickr.com/photos/scottdavie
s/3067194897
Usability
Usability
Sociability
http://commons.wikimedia.org/wiki/File:Terrac
otta_tragic_actor_Louvre_CA1784.jpg
Information Architects
             vs
Online Community Managers
If our applications are
social and changeable
then where is the “action”?




                              http://www.flickr.com/photos/jeffwerner/5
                              37297103/

                              http://www.flickr.com/photos/grahamb/25
                              71040783/
Cynefin
“How do I settle the long-standing dispute between
Web site designers and data/information modelers,
where Web site designers declare that IA is their
purview and is defined as the structure of our
organization’s Web site as opposed to what IA really
is, which is the structure of information across the
enterprise? IA has been hijacked by the Web
weenies.” (Enterprise architect, financial services
firm)

Forrester Topic Overview: Information Architecture (21 Jan
2010)
How is your work getting more
        social (or not)?

 In what ways do you think our
methods need to change (or not)?
Use Your Illusion II:
Taxonomies & Cyborg Metadata
Why does taxonomy matter?
•   000 – Computer science, information & general works
•   100 – Philosophy and psychology
•   200 – Religion
•   300 – Social sciences
•   500 – Science
•   600 – Technology
•   700 – Arts and recreation
•   800 – Literature
•   900 – History, geography, and biography
•   000 – Computer science, information & general works
•   100 – Philosophy and psychology
•   200 – Religion
•   300 – Social sciences
•   500 – Science
•   600 – Technology
•   700 – Arts and recreation
•   800 – Literature
•   900 – History, geography, and biography
     –   930 History of ancient world
     –   940 General history of Europe
     –   950 General history of Asia; Far East
     –   960 General history of Africa
     –   970 General history of North America
     –   980 General history of South America
     –   990 General history of other areas
•   000 – Computer science, information & general works
•   100 – Philosophy and psychology
•   200 – Religion
•   300 – Social sciences
•   500 – Science
•   600 – Technology
•   700 – Arts and recreation
•   800 – Literature
•   900 – History, geography, and biography
     –   930 History of ancient world
     –   940 General history of Europe
     –   950 General history of Asia; Far East
     –   960 General history of Africa
     –   970 General history of North America
     –   980 General history of South America
     –   990 General history of other areas
           •   993 General history of other areas; New Zealand
           •   994 General history of other areas; Australia
           •   995 General history of other areas; Melanesia; New Guinea
           •   996 General history of other areas; Other parts of Pacific Polynesia
           •   997 General history of other areas; Atlantic Ocean islands
           •   998 General history of other areas; Arctic islands & Antarctica
           •   999 Extraterrestrial worlds
Experts




http://www.flickr.com/photos/raster/3380860520/
Experts



      Machines




http://www.flickr.com/photos/raster/3380860520/
http://www.flickr.com/photos/brewbooks/3315685906/
Experts



      Machines



           Users

http://www.flickr.com/photos/raster/3380860520/
http://www.flickr.com/photos/brewbooks/3315685906/
http://www.flickr.com/photos/ntr23/730371240/
Advantages                 Disadvantages



Experts    High-quality & consistent         Expensive
                   outputs                Time-consuming
            Can handle ambiguity       May not understand user
                                            perspective


Machines           Scalable               Poor at ambiguity
                    Quick                  Costs may vary




 Users             Cheap                 Rarely consistent
                Scalable (ish)           Often Uninterested
http://www.powerhousemuseum.com/dmsblog/index.
php/2008/03/31/opac20-opencalais-meets-our-
museum-collection-auto-tagging-and-semantic-
parsing-of-collection-data/
TaxoFolk




 Source: Eric Tsui, Hong Kong Polytechnic University
1. Building
• Buy off the shelf externally (…and tweak it a
  bit)
• Machine analysis
• Existing organisational vocabularies & data
  models
• Input from users (workshops, tagging)

This will be an ongoing process.
2. Applying
• Auto-categorisation
• User-based tagging (either free or based on
  taxonomy)
• Expert tagging and/or editing in workflow



It all depends on scale & risk.
3. Consuming
• Users like pictures (maps, trees, tags clouds)
• Linked to other apps (e.g. Search) or via
  workflow




Taxonomies should not be run for experts!
Building            Applying         Consuming




           Buy off the shelf    Manual Tagging           -
Experts          OR            against Taxonomy
           Build based on
              analysis


Machines   Semantic and/or       Automated        Ontology-based
           Concept Analysis     Categorisation      Processes




 Users       Tagging &         Manual Tagging      Tag Clouds &
            Folksonomies         (whatever)        Visualisation
                                                      Search
How are taxonomies important to
            our work?

  What is the optimal balance of
experts, machines and users for our
            situation?
Some Links
●   Me: http://innotecture.com.au/
●   Survey:
    http://www.surveymonkey.com/s/oztaxom
●   Workshop: http://innotecture.com.au/taxonomy/
●   Ambient Collaboration Cafe:
    http://nswkmoct10.eventbrite.com/

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Welcome to the Jungle - Oz-IA 2010 - Matt Moore

  • 1. WELCOME TO THE JUNGLE Matt Moore
  • 2. Use Your Illusion I: Information Ecologies
  • 3.
  • 4.
  • 7.
  • 8.
  • 9.
  • 10. Information Ecology ● Information Strategy ● Information Politics ● Federal, Feudal, Monarchy, Anarchy ● Information Behaviour ● Information Staff ● Information Processes ● Information Architecture
  • 11.
  • 12.
  • 15.
  • 16.
  • 19.
  • 21.
  • 22. Information Architects vs Online Community Managers
  • 23. If our applications are social and changeable then where is the “action”? http://www.flickr.com/photos/jeffwerner/5 37297103/ http://www.flickr.com/photos/grahamb/25 71040783/
  • 25. “How do I settle the long-standing dispute between Web site designers and data/information modelers, where Web site designers declare that IA is their purview and is defined as the structure of our organization’s Web site as opposed to what IA really is, which is the structure of information across the enterprise? IA has been hijacked by the Web weenies.” (Enterprise architect, financial services firm) Forrester Topic Overview: Information Architecture (21 Jan 2010)
  • 26. How is your work getting more social (or not)? In what ways do you think our methods need to change (or not)?
  • 27. Use Your Illusion II: Taxonomies & Cyborg Metadata
  • 28. Why does taxonomy matter?
  • 29.
  • 30. 000 – Computer science, information & general works • 100 – Philosophy and psychology • 200 – Religion • 300 – Social sciences • 500 – Science • 600 – Technology • 700 – Arts and recreation • 800 – Literature • 900 – History, geography, and biography
  • 31. 000 – Computer science, information & general works • 100 – Philosophy and psychology • 200 – Religion • 300 – Social sciences • 500 – Science • 600 – Technology • 700 – Arts and recreation • 800 – Literature • 900 – History, geography, and biography – 930 History of ancient world – 940 General history of Europe – 950 General history of Asia; Far East – 960 General history of Africa – 970 General history of North America – 980 General history of South America – 990 General history of other areas
  • 32. 000 – Computer science, information & general works • 100 – Philosophy and psychology • 200 – Religion • 300 – Social sciences • 500 – Science • 600 – Technology • 700 – Arts and recreation • 800 – Literature • 900 – History, geography, and biography – 930 History of ancient world – 940 General history of Europe – 950 General history of Asia; Far East – 960 General history of Africa – 970 General history of North America – 980 General history of South America – 990 General history of other areas • 993 General history of other areas; New Zealand • 994 General history of other areas; Australia • 995 General history of other areas; Melanesia; New Guinea • 996 General history of other areas; Other parts of Pacific Polynesia • 997 General history of other areas; Atlantic Ocean islands • 998 General history of other areas; Arctic islands & Antarctica • 999 Extraterrestrial worlds
  • 34. Experts Machines http://www.flickr.com/photos/raster/3380860520/ http://www.flickr.com/photos/brewbooks/3315685906/
  • 35. Experts Machines Users http://www.flickr.com/photos/raster/3380860520/ http://www.flickr.com/photos/brewbooks/3315685906/ http://www.flickr.com/photos/ntr23/730371240/
  • 36. Advantages Disadvantages Experts High-quality & consistent Expensive outputs Time-consuming Can handle ambiguity May not understand user perspective Machines Scalable Poor at ambiguity Quick Costs may vary Users Cheap Rarely consistent Scalable (ish) Often Uninterested
  • 37.
  • 38.
  • 40.
  • 41.
  • 42. TaxoFolk Source: Eric Tsui, Hong Kong Polytechnic University
  • 43. 1. Building • Buy off the shelf externally (…and tweak it a bit) • Machine analysis • Existing organisational vocabularies & data models • Input from users (workshops, tagging) This will be an ongoing process.
  • 44. 2. Applying • Auto-categorisation • User-based tagging (either free or based on taxonomy) • Expert tagging and/or editing in workflow It all depends on scale & risk.
  • 45. 3. Consuming • Users like pictures (maps, trees, tags clouds) • Linked to other apps (e.g. Search) or via workflow Taxonomies should not be run for experts!
  • 46. Building Applying Consuming Buy off the shelf Manual Tagging - Experts OR against Taxonomy Build based on analysis Machines Semantic and/or Automated Ontology-based Concept Analysis Categorisation Processes Users Tagging & Manual Tagging Tag Clouds & Folksonomies (whatever) Visualisation Search
  • 47. How are taxonomies important to our work? What is the optimal balance of experts, machines and users for our situation?
  • 48. Some Links ● Me: http://innotecture.com.au/ ● Survey: http://www.surveymonkey.com/s/oztaxom ● Workshop: http://innotecture.com.au/taxonomy/ ● Ambient Collaboration Cafe: http://nswkmoct10.eventbrite.com/