Beyond Winning & Losing: Designing Digital Toys for Kids

1. DIGITAL TOYS
FOR KIDS
BY: BJÖRN JEFFERY

2. BACKGROUND

3. FOUNDERS FROM BONNIER R&D
EMIL OVEMAR BJÖRN JEFFERY

4. ENTER: TOUCHSCREENS

5. BONNIER R&D + STEVE JOBS (RIP)
Mag+ www.vimeo.com/bonnier

6. STARTING POINTS
• Touch screen based
• Fun for kids
• Playing together
• Stimulating creativity
• Play tested

7. RESEARCH:
PLAY, TOYS & GAMES

8. WHO IS OUT THERE?

9. TYPES OF PLAY
MAKE-
ACTIVE MANIPULATIVE CREATIVE LEARNING
BELIEVE
Physical Dolls Construction Music Books
Outdoors Role-play Puzzles Arts & Crafts Games
Sports Scenes Patterns Audio-Visual Skills

10. TYPES OF PLAY
LEARNING
ACTIVE
MAKE-
BELIEVE
MANIPULATIVE CREATIVE

11. TOYS & PLAY. NOT JUST GAMES

12. UNGAMIFICATION
”As they grow older, American children have
lost their natural and spontaneous love of
playing. Instead, they have forgotten how to
enjoy the game with their focus on winning.”

13. BLOCKBUSTER TOYS

14. THIS IS
TOCA BOCA

15. VISION:
MAKE THE WORLD’S
MOST MAGICAL,
DIGITAL TOYS FOR KIDS
15

16. TOCA BOCA BRAND
• We’re a game play studio
• We encourage self-expression and
stimulate the imagination
• We bring people together to play
• We satisfy children’s emotional
needs in new ways
• We use new technical possibilities
to empower children

17. OUR TOYS

19. PLAYING > GAMING
LEARNING > EDUCATION

20. DIGITAL TOYS FOR KIDS
PRESCHOOL CREATIVE PLAY

23. APPLE WWDC 2012
Toca Boca featured in Apple Worldwide Developers Conference 2012

24. THANKS!
CONTACT ME - bjorn @ tocaboca.com & twitter.com/bjornjeffery
+1 415 577 6349 // +46 705 66 19 46
TRY OUR APPS - www.tocaboca.com
FOLLOW US - www.tocaboca.com & twitter.com/tocaboca