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Heartbeat LLC
Projections of Income
Operation - Year One
                                   1          2          3
Revenue:
Sales Contracts Set-up (New)       0          0          1,098
Accrued Contracts - YTD            0          0          0
Total Gross Revenue                0          0          1,098
              Growth rate                     0.0%       0.0%
Cost of Goods Sold:
        IT DEPARTMENT              9,958      9,958      9,958
           Sales Division          7,331      7,331      18,811
               Marketing           16,692     16,692     16,692
              Total COGS           33,980     33,980     45,460
Gross Profit                       (33,980)   (33,980)   (44,362)
Gross Profit %                     #DIV/0!    #DIV/0!    -4040%

Operating Expenses:
       Customer Service            0          0          0
       General & Administrative:   19,517     19,517     19,517
       Total Op. Expenses          19,517     19,517     19,517
       Percent of Gross Revenue    #DIV/0!    #DIV/0!    1777.5%

Operating Profit (Loss)            (53,497)   (53,497)   (63,879)

Other Income (Expense):
     Interest Income (Expense)     0          0          0

Net Income (Loss)                  (53,497)   (53,497)   (63,879)

Income (Loss) % of Revenue         #DIV/0!    #DIV/0!    -5818%
4          5          6          7          8          9        10

4,392      16,470     16,470     16,470     16,470     16,470   16,470
1,098      5,490      21,960     38,430     54,900     71,370   87,840
5,490      21,960     38,430     54,900     71,370     87,840   104,310
400.0%     300.0%     75.0%      42.9%      30.0%      23.1%    18.8%

9,958      9,958      9,958      9,958      9,958      9,958    9,958
21,411     32,148     32,411     32,411     32,411     32,411   32,411
16,692     16,692     16,692     16,692     16,692     16,692   16,692
48,060     58,798     59,060     59,060     59,060     59,060   59,060
(42,570)   (36,838)   (20,630)   (4,160)    12,310     28,780   45,250
-775%      -168%      -54%       -8%        17%        33%      43%


0          3,103      3,103      3,103      3,103      3,103    3,103
19,517     19,517     19,517     19,517     19,517     19,517   19,517
19,517     22,620     22,620     22,620     22,620     22,620   22,620
355.5%     103.0%     58.9%      41.2%      31.7%      25.8%    21.7%

(62,087)   (59,458)   (43,250)   (26,780)   (10,310)   6,160    22,630


0          0          0          0          0          0        0

(62,087)   (59,458)   (43,250)   (26,780)   (10,310)   6,160    22,630

-1131%     -271%      -113%      -49%       -14%       7%       22%
11        12        Total

16,470    16,470    137,250
104,310   120,780   506,178
120,780   137,250   643,437
15.8%     13.6%

9,958     9,958     119,491
32,411    32,411    313,904
16,692    16,692    200,304
59,060    59,060    633,699
61,720    78,190    9,729
51%       57%       2%


3,103     3,103     24,824
19,517    19,517    234,204
22,620    22,620    259,028
18.7%     16.5%     40.3%

39,100    55,570    (249,299)


0         0         0

39,100    55,570    (249,299)

32%       40%       -39%
Heartbeat LLC
Projections of Income
Operation - Year Two
                                   1          2         3
Revenue:
Sales Contracts Set-up (New)       16,470     16,470    21,960
Contracts Monthly Fees             137,250    153,720   170,190
Total Gross Revenue                153,720    170,190   192,150

Cost of Goods Sold:
        IT DEPARTMENT              11,216     11,066    11,066
        SALES DIVISION             33,741     33,741    38,741
              Marketing            82,692     82,692    82,692
              Total COGS           127,648    127,499   132,499
Gross Profit                       26,072     42,692    59,652
Gross Profit %                     17%        25%       31%

Operating Expenses:
       Customer Service            4,383      4,383     4,383
       General & Administrative:   40,660     40,660    40,660
       Total Op. Expenses          45,043     45,043    45,043
       Percent of Gross Revenue    29.3%      26.5%     23.4%

Operating Profit (Loss)            (18,971)   (2,351)   14,609

Other Income (Expense):
     Interest Income (Expense)     0          0         0

Net Income (Loss)                  (18,971)   (2,351)   14,609

Income (Loss) % of Revenue         -12%       -1%       8%
4         5         6         7         8         9         10

21,960    21,960    27,450    27,450    27,450    32,940    32,940
192,150   214,110   236,070   263,520   290,970   318,420   351,360
214,110   236,070   263,520   290,970   318,420   351,360   384,300


11,066    11,066    11,066    11,066    11,066    11,066    11,066
39,141    38,741    43,741    55,763    55,763    60,763    60,763
82,692    82,692    82,692    82,692    82,692    82,692    82,692
132,899   132,499   137,499   149,521   149,521   154,521   154,521
81,212    103,572   126,022   141,449   168,899   196,839   229,779
38%       44%       48%       49%       53%       56%       60%


4,383     4,246     4,246     4,284     4,284     4,284     4,284
40,660    40,660    40,660    40,660    40,660    40,660    40,660
45,043    44,906    44,906    44,944    44,944    44,944    44,944
21.0%     19.0%     17.0%     15.4%     14.1%     12.8%     11.7%

36,169    58,666    81,116    96,506    123,956   151,896   184,836


0         0         0         0         0         0         0

36,169    58,666    81,116    96,506    123,956   151,896   184,836

17%       25%       31%       33%       39%       43%       48%
11        12        Total

32,940    38,430    318,420
384,300   417,240   3,129,300
417,240   455,670   3,447,720


11,066    11,066    132,942
60,763    65,763    587,421
82,692    82,692    992,304
154,521   159,521   1,712,667
262,719   296,149   1,735,054
63%       65%       50%


4,284     4,284     51,728
40,660    40,660    487,914
44,944    44,944    539,642
10.8%     9.9%      15.7%

217,776   251,206   1,195,412


0         0         0

217,776   251,206   1,195,412

52%       55%       35%
Heartbeat, LLC
Projections of Income
Operation - Year Three
                                 1         2         3
Revenue:
Sales Contracts Set-up (New)     38,430    38,430    43,920
Contracts Monthly Fees           455,670   494,100   532,530
Total Gross Revenue              494,100   532,530   576,450

Cost of Goods Sold:
    IT DEPARTMENT                12,696    12,696    12,696
   SALES DIVISION                87,066    86,666    91,666
   Marketing                     93,692    93,692    93,692
   Total COGS                    193,453   193,053   198,053
Gross Profit                     300,647   339,477   378,397
Gross Profit %                   61%       64%       66%

Operating Expenses:
    Customer Service             11,625    11,625    11,625
    General & Administrative:    55,990    55,990    55,990
    Total Op. Expenses           67,615    67,615    67,615
    Percent of Gross Revenue     13.7%     12.7%     11.7%

Operating Profit (Loss)          233,033   271,863   310,783

Other Income (Expense):
     Interest Income (Expense)   0         0         0

Net Income (Loss)                233,033   271,863   310,783

Income (Loss) % of Revenue       47%       51%       54%
4         5         6         7         8         9         10

43,920    49,410    49,410    54,900    54,900    60,390    60,390
576,450   620,370   669,780   719,190   774,090   828,990   889,380
620,370   669,780   719,190   774,090   828,990   889,380   949,770


12,696    12,696    12,696    12,696    12,696    12,696    12,696
91,666    96,666    96,666    101,666   101,666   106,666   106,666
93,692    93,692    93,692    93,692    93,692    93,692    93,692
198,053   203,053   203,053   208,053   208,053   213,053   213,053
422,317   466,727   516,137   566,037   620,937   676,327   736,717
68%       70%       72%       73%       75%       76%       78%


11,625    11,625    11,625    11,625    11,625    11,625    11,625
55,990    55,990    55,990    55,990    55,990    55,990    55,990
67,615    67,615    67,615    67,615    67,615    67,615    67,615
10.9%     10.1%     9.4%      8.7%      8.2%      7.6%      7.1%

354,703   399,113   448,523   498,423   553,323   608,713   669,103


0         0         0         0         0         0         0

354,703   399,113   448,523   498,423   553,323   608,713   669,103

57%       60%       62%       64%       67%       68%       70%
11          12          Total

65,880      65,880      625,860
949,770     1,015,650   8,525,970
1,015,650   1,081,530   9,151,830


12,696      12,696      152,346
111,666     111,666     1,190,386
93,692      93,692      1,124,304
218,053     218,053     2,467,036
797,597     863,477     6,684,794
79%         80%         73%


11,625      11,625      139,500
55,990      55,990      671,874
67,615      67,615      811,374
6.7%        6.3%        8.9%

729,983     795,863     5,873,420


0           0           0

729,983     795,863     5,873,420

72%         74%         64%
Heartbeat, LLC
Projections of Income
Operation - Year Four
                                 1           2           3
Revenue:
Sales Contracts Set-up (New)     65,880      65,880      71,370
Contracts Monthly Fees           1,081,530   1,147,410   1,213,290
Total Gross Revenue              1,147,410   1,213,290   1,284,660

Cost of Goods Sold:
    IT DEPARTMENT                14,176      14,176      14,176
    SALES DIVISION               72,498      72,098      72,098
    Marketing                    104,692     104,692     104,692
    Total COGS                   191,366     190,966     190,966
Gross Profit                     956,045     1,022,325   1,093,695
Gross Profit %                   83%         84%         85%

Operating Expenses:
   Customer Service              21,745      21,745      21,745
   General & Administrative:     79,395      79,395      79,395
   Total Op. Expenses            101,140     101,140     101,140
   Percent of Gross Revenue      8.8%        8.3%        7.9%

Operating Profit (Loss)          854,905     921,185     992,555

Other Income (Expense):
     Interest Income (Expense)   0           0           0

Net Income (Loss)                854,905     921,185     992,555

Income (Loss) % of Revenue       75%         76%         77%
4           5           6           7           8           9           10

71,370      76,860      76,860      82,350      82,350      87,840      87,840
1,284,660   1,356,030   1,432,890   1,509,750   1,592,100   1,674,450   1,762,290
1,356,030   1,432,890   1,509,750   1,592,100   1,674,450   1,762,290   1,850,130


14,176      14,176      14,176      14,176      14,176      14,176      14,176
72,098      72,098      72,098      72,098      72,098      72,098      72,098
104,692     104,692     104,692     104,692     104,692     104,692     104,692
190,966     190,966     190,966     190,966     190,966     190,966     190,966
1,165,065   1,241,925   1,318,785   1,401,135   1,483,485   1,571,325   1,659,165
86%         87%         87%         88%         89%         89%         90%


21,745      21,745      21,745      21,745      21,745      21,745      21,745
79,395      79,395      79,395      79,395      79,395      79,395      79,395
101,140     101,140     101,140     101,140     101,140     101,140     101,140
7.5%        7.1%        6.7%        6.4%        6.0%        5.7%        5.5%

1,063,925   1,140,785   1,217,645   1,299,995   1,382,345   1,470,185   1,558,025


0           0           0           0           0           0           0

1,063,925   1,140,785   1,217,645   1,299,995   1,382,345   1,470,185   1,558,025

78%         80%         81%         82%         83%         83%         84%
11          12          Total

93,330      93,330      955,260
1,850,130   1,943,460   17,847,990
1,943,460   2,036,790   18,803,250


14,176      14,176      170,106
72,098      72,098      865,576
104,692     104,692     1,256,304
190,966     190,966     2,291,986
1,752,495   1,845,825   16,511,264
90%         91%         88%


21,745      21,745      260,940
79,395      79,395      952,734
101,140     101,140     1,213,674
5.2%        5.0%        6.5%

1,651,355   1,744,685   15,297,590


0           0           0

1,651,355   1,744,685   15,297,590

85%         86%         81%
Heartbeat, LLC
Projections of Income
Operation - Year Five
                                 1           2           3
Revenue:
Sales Contracts Set-up (New)     93,330      93,330      98,820
Contracts Monthly Fees           2,036,790   2,130,120   2,223,450
Total Gross Revenue              2,130,120   2,223,450   2,322,270

Cost of Goods Sold:
    IT DEPARTMENT                15,656      15,656      15,656
    SALES DIVISION               112,503     112,103     112,103
    Marketing                    115,692     115,692     115,692
    Total COGS                   243,851     243,451     243,451
Gross Profit                     1,886,270   1,980,000   2,078,820
Gross Profit %                   89%         89%         90%

Operating Expenses:
    Customer Service             34,724      34,724      34,724
    General & Administrative:    94,400      94,400      94,400
    Total Op. Expenses           129,124     129,124     129,124
    Percent of Gross Revenue     6.1%        5.8%        5.6%

Operating Profit (Loss)          1,757,146   1,850,876   1,949,696

Other Income (Expense):
     Interest Income (Expense)   0           0           0

Net Income (Loss)                1,757,146   1,850,876   1,949,696

Income (Loss) % of Revenue       82%         83%         84%
4           5           6           7           8           9           10

98,820      104,310     104,310     109,800     109,800     115,290     115,290
2,322,270   2,421,090   2,525,400   2,629,710   2,739,510   2,849,310   2,964,600
2,421,090   2,525,400   2,629,710   2,739,510   2,849,310   2,964,600   3,079,890


15,656      15,656      15,656      15,656      15,656      15,656      15,656
112,103     112,103     112,103     112,103     112,103     112,103     112,103
115,692     115,692     115,692     115,692     115,692     115,692     115,692
243,451     243,451     243,451     243,451     243,451     243,451     243,451
2,177,640   2,281,950   2,386,260   2,496,060   2,605,860   2,721,150   2,836,440
90%         90%         91%         91%         91%         92%         92%


34,724      34,724      34,724      34,724      34,724      34,724      34,724
94,400      94,400      94,400      94,400      94,400      94,400      94,400
129,124     129,124     129,124     129,124     129,124     129,124     129,124
5.3%        5.1%        4.9%        4.7%        4.5%        4.4%        4.2%

2,048,516   2,152,826   2,257,136   2,366,936   2,476,736   2,592,026   2,707,316


0           0           0           0           0           0           0

2,048,516   2,152,826   2,257,136   2,366,936   2,476,736   2,592,026   2,707,316

85%         85%         86%         86%         87%         87%         88%
11          12          Total

120,780     120,780     1,284,660
3,079,890   3,200,670   31,122,810
3,200,670   3,321,450   32,407,470


15,656      15,656      187,866
112,103     112,103     1,345,636
115,692     115,692     1,388,304
243,451     243,451     2,921,806
2,957,220   3,078,000   29,485,664
92%         93%         91%


34,724      34,724      416,688
94,400      97,170      1,135,564
129,124     131,894     1,552,252
4.0%        4.0%        4.8%

2,828,096   2,946,106   27,933,412


0           0           0

2,828,096   2,946,106   27,933,412

88%         89%         86%
Heartbeat LLC
Projections of Income
Combine Years 1-5

Revenue from Operation:         Year One    Year Two    Year Three
Revenue:
Sales Contracts Set-up (New)    137,250     318,420     625,860
Contracts Monthly Fees          506,178     3,129,300   8,525,970
Total Gross Revenue             643,428     3,447,720   9,151,830
     Growth rate

Cost of Goods Sold:
    IT DEPARTMENT               119,491     132,942     152,346
    SALES DIVISION              313,904     587,421     1,190,386
    Marketing                   200,304     992,304     1,124,304
    Total COGS                  633,699     1,712,667   2,467,036
                                9,729       1,735,054   6,684,794

Gross Profit
Gross Profit %

Operating Expenses:
    Customer Service            24,824      51,728      139,500
    General & Administrative:   234,204     487,914     671,874
    Total Op. Expenses          259,028     539,642     811,374
    Percent of Gross Revenue

Operating Profit (Loss)         (224,475)   1,195,412   5,873,420

Other Income (Expense):

Interest Income (Expense)

Net Income (Loss)               (224,475)   1,195,412   5,873,420
Year Four    Year Five    Combined

955,260      1,284,660    3,321,450
17,847,990   31,122,810   61,132,248
18,803,250   32,407,470   64,453,698



170,106      187,866      762,751
865,576      1,345,636    4,302,923
1,256,304    1,388,304    4,961,520
2,291,986    2,921,806    10,027,193
16,511,264   29,485,664   54,426,505




260,940      416,688      893,680
952,734      1,135,564    3,482,290
1,213,674    1,552,252    4,116,942


15,297,590   27,933,412   50,075,358




15,297,590   27,933,412   50,075,358
Heartbeat LLC
Projection of Cash Flows
Operation - Year One
                                                     1          2
Operating Activities
Receipts from Customers                              0          0
Payments for Cost of Goods Sold                      (33,980)   (33,980)
Payments for Operating Costs                         (19,517)   (19,517)
Interest Payments                                    0          0
Taxes Paid                                           0          0
Non-Cash Expenses: (Adding back)
          Depreciation                               258        258
          Amortization                               0          0
Cash Provided by or (Used) in Operations             (53,239)   (53,239)

Financing Activities:
      L.O.C.                                         0          0
      Notes Payable                                  0          0
Cash Provided by or(Used) in Financing Activities    0          0

Investing Activities:
       Purchases not on lease                        (15,500)   0
       Equipment and Furniture Leases                0          0
       Issue of Equity to Investors                  250,000    0
Cash Provided by or (Used) in Investing Activities   234,500    0

Net Cash Flow This Month                             181,261    (53,239)
Beginning Cash Balance This Period                   0          181,261
Ending Cash Balance This Period                      181,261    128,022
3          4          5          6          7           8           9

1,098      5,490      21,960     38,430     54,900      71,370      87,840
(45,460)   (48,060)   (58,798)   (59,060)   (59,060)    (59,060)    (59,060)
(19,517)   (19,517)   (22,620)   (22,620)   (22,620)    (22,620)    (22,620)
0          0          0          0          0           0           0
0          0          0          0          0           0           0

258        258        258        258        261         261         261
0          0          0          0          0           0           0
(63,621)   (61,829)   (59,200)   (42,992)   (26,519)    (10,049)    6,421


0          0          0          0          0           0           0
0          0          0          0          0           0           0
0          0          0          0          0           0           0


0          0          0          0          (150)       0           0
0          0          0          0          0           0           0
0          0          0          0          0           0           0
0          0          0          0          (150)       0           0

(63,621)   (61,829)   (59,200)   (42,992)   (26,519)    (10,049)    6,421
128,022    64,401     2,572      (56,628)   (99,620)    (126,139)   (136,188)
64,401     2,572      (56,628)   (99,620)   (126,139)   (136,188)   (129,767)
10          11          12         Year One

104,310     120,780     137,250    643,428
(59,060)    (59,060)    (59,060)   (633,699)
(22,620)    (22,620)    (22,620)   (259,028)
0           0           0          0
0           0           0          0

261         261         261        3,114
0           0           0          0
22,891      39,361      55,831     (246,185)


0           0           0          0
0           0           0          0
0           0           0          0


0           0           0          (15,650)
0           0           0          0
0           0           0          250,000
0           0           0          234,350

22,891      39,361      55,831
(129,767)   (106,877)   (67,516)
(106,877)   (67,516)    (11,685)
Heartbeat LLC
Projection of Cash Flows
Operation - Year Two
                                                     1           2
Operating Activities
Receipts from Customers                              153,720     170,190
Payments for Cost of Goods Sold                      (127,648)   (127,499)
Payments for Operating Costs                         (45,043)    (45,043)
Interest Payments                                    0           0
Taxes Paid (Not displayed)                           0           0
Non-Cash Expenses: (Adding back)
       Depreciation                                  332         332
       Amortization                                  0           0
Cash Provided by or
(Used in) Operations                                 (18,639)    (2,019)

Financing Activities:
       L.O.C.                                        0           0
       Notes Payable                                 0           0
       Preferred Stock                               0           0
       Common Stock                                  0           0
       Common Stock Options                          0           0
Cash Provided by or
(Used in) Financing Activities                       0           0

Investing Activities:
       Purchases not on lease                        (8,300)     0
       Equipment and Furniture Leases                0           0
       Issue of Equity to Investors                  0           0
Cash Provided by or (Used in) Investing Activities   (8,300)     0

Net Cash Flow This Month                             (26,939)    (2,019)
Beginning Cash Balance This Period                   (11,685)    (38,623)
Ending Cash Balance This Period                      (38,623)    (40,642)
3           4           5           6           7           8           9

192,150     214,110     236,070     263,520     290,970     318,420     351,360
(132,499)   (132,899)   (132,499)   (137,499)   (149,521)   (149,521)   (154,521)
(45,043)    (45,043)    (44,906)    (44,906)    (44,944)    (44,944)    (44,944)
0           0           0           0           0           0           0
0           0           0           0           0           0           0

332         349         349         349         366         366         366
0           0           0           0           0           0           0

14,941      36,518      59,015      81,465      96,872      124,322     152,262


0           0           0           0           0           0           0
0           0           0           0           0           0           0
0           0           0           0           0           0           0
0           0           0           0           0           0           0
0           0           0           0           0           0           0

0           0           0           0           0           0           0


0           (1,050)     0           0           (1,050)     0           0
0           0           0           0           0           0           0
0           0           0           0           0           0           0
0           (1,050)     0           0           (1,050)     0           0

14,941      35,468      59,015      81,465      95,822      124,322     152,262
(40,642)    (25,701)    9,767       68,782      150,247     246,068     370,390
(25,701)    9,767       68,782      150,247     246,068     370,390     522,651
10          11          12          Year Two

384,300     417,240     455,670     3,447,720
(154,521)   (154,521)   (159,521)   (1,712,667)
(44,944)    (44,944)    (44,944)    (539,642)
0           0           0           0
0           0           0           0

366         366         366         4,239
0           0           0           0

185,202     218,142     251,572     1,199,651


0           0           0           0
0           0           0           0
0           0           0           0
0           0           0           0
0           0           0           0

0           0           0           0


0           0           0           (10,400)
0           0           0           0
0           0           0           0
0           0           0           (10,400)

185,202     218,142     251,572
522,651     707,853     925,994
707,853     925,994     1,177,566
Heartbeat LLC
Projection of Cash Flows
Operation - Year Three
                                                     1           2
Operating Activities
Receipts from Customers                              494,100     532,530
Payments for Cost of Goods Sold                      (193,453)   (193,053)
Payments for Operating Costs                         (67,615)    (67,615)
Interest Payments                                    0           0
Taxes Paid (Not displayed)                           0           0
Non-Cash Expenses: (Adding back)
        Depreciation                                 503         503
        Amortization                                 0           0
Cash Provided by or
(Used in) Operations                                 233,536     272,366

Financing Activities:
       L.O.C.                                        0           0
       Notes Payable                                 0           0
       Preferred Stock                               0           0
       Common Stock                                  0           0
       Common Stock Options                          0           0
Cash Provided by or
(Used in) Financing Activities                       0           0

Investing Activities:
       Purchases not on lease                        (8,200)     0
       Equipment and Furniture Leases                0           0
       Issue of Equity to Investors                  0           0
Cash Provided by or (Used in) Investing Activities   (8,200)     0

Net Cash Flow This Month                             225,336     272,366
Beginning Cash Balance This Period                   1,177,566   1,402,901
Ending Cash Balance This Period                      1,402,901   1,675,267
3           4           5           6           7           8           9

576,450     620,370     669,780     719,190     774,090     828,990     889,380
(198,053)   (198,053)   (203,053)   (203,053)   (208,053)   (208,053)   (213,053)
(67,615)    (67,615)    (67,615)    (67,615)    (67,615)    (67,615)    (67,615)
0           0           0           0           0           0           0
0           0           0           0           0           0           0

503         503         503         503         503         503         503
0           0           0           0           0           0           0

311,286     355,206     399,616     449,026     54,834      553,826     609,216


0           0           0           0           0           0           0
0           0           0           0           0           0           0
0           0           0           0           0           0           0
0           0           0           0           0           0           0
0           0           0           0           0           0           0

0           0           0           0           0           0           0


0           0           0           0           0           0           0
0           0           0           0           0           0           0
0           0           0           0           0           0           0
0           0           0           0           0           0           0

311,286     355,206     399,616     449,026     54,834      553,826     609,216
1,675,267   1,986,552   2,341,758   2,741,373   3,190,399   3,245,233   3,799,058
1,986,552   2,341,758   2,741,373   3,190,399   3,245,233   3,799,058   4,408,274
10          11          12          Year Three

949,770     1,015,650   1,081,530   9,151,830
(213,053)   (218,053)   (218,053)   (2,467,036)
(67,615)    (67,615)    (67,615)    (811,374)
0           0           0           0
0           0           0           0

503         503         503         6,036
0           0           0           0

669,606     730,486     796,366     5,435,365


0           0           0           0
0           0           0           0
0           0           0           0
0           0           0           0
0           0           0           0

0           0           0           0


0           0           0           (8,200)
0           0           0           0
0           0           0           0
0           0           0           (8,200)

669,606     730,486     796,366
4,408,274   5,077,879   5,808,365
5,077,879   5,808,365   6,604,730
Heartbeat LLC
Projection of Cash Flows
Operation - Year Four
                                                     1           2
Operating Activities
Receipts from Customers                              1,147,410   1,213,290
Payments for Cost of Goods Sold                      (191,366)   (190,966)
Payments for Operating Costs                         (101,140)   (101,140)
Interest Payments                                    0           0
Taxes Paid (Not displayed)                           0           0
Non-Cash Expenses: (Adding back)
       Depreciation                                  667         667
       Amortization                                  0           0
Cash Provided by or
(Used in) Operations                                 855,572     921,852

Financing Activities:
       L.O.C.                                        0           0
       Notes Payable                                 0           0
       Preferred Stock                               0           0
       Common Stock                                  0           0
       Common Stock Options                          0           0
Cash Provided by or
(Used in) Financing Activities                       0           0

Investing Activities:
       Purchases not on lease                        (9,850)     0
       Equipment and Furniture Leases                0           0
       Issue of Equity to Investors                  0           0
Cash Provided by or (Used in) Investing Activities   (9,850)     0

Net Cash Flow This Month                             845,722     921,852
Beginning Cash Balance This Period                   6,604,730   7,450,452
Ending Cash Balance This Period                      7,450,452   8,372,304
3           4            5            6            7            8            9

1,284,660   1,356,030    1,432,890    1,509,750    1,592,100    1,674,450    1,762,290
(190,966)   (190,966)    (190,966)    (190,966)    (190,966)    (190,966)    (190,966)
(101,140)   (101,140)    (101,140)    (101,140)    (101,140)    (101,140)    (101,140)
0           0            0            0            0            0            0
0           0            0            0            0            0            0

667         667          667          667          667          667          667
0           0            0            0            0            0            0

993,222     1,064,592    1,141,452    1,218,312    1,300,662    1,383,012    1,470,852


0           0            0            0            0            0            0
0           0            0            0            0            0            0
0           0            0            0            0            0            0
0           0            0            0            0            0            0
0           0            0            0            0            0            0

0           0            0            0            0            0            0


0           0            0            0            0            0            0
0           0            0            0            0            0            0
0           0            0            0            0            0            0
0           0            0            0            0            0            0

993,222     1,064,592    1,141,452    1,218,312    1,300,662    1,383,012    1,470,852
8,372,304   9,365,526    10,430,118   11,571,570   12,789,882   14,090,544   15,473,556
9,365,526   10,430,118   11,571,570   12,789,882   14,090,544   15,473,556   16,944,408
10           11           12           Year Four

1,850,130    1,943,460    2,036,790    18,803,250
(190,966)    (190,966)    (190,966)    (2,291,986)
(101,140)    (101,140)    (101,140)    (1,213,674)
0            0            0            0
0            0            0            0

667          667          667          8,004
0            0            0            0

1,558,692    1,652,022    1,745,352    15,305,594


0            0            0            0
0            0            0            0
0            0            0            0
0            0            0            0
0            0            0            0

0            0            0            0


0            0            0            (9,850)
0            0            0            0
0            0            0            0
0            0            0            (9,850)

1,558,692    1,652,022    1,745,352
16,944,408   18,503,100   20,155,122
18,503,100   20,155,122   21,900,474
Heartbeat LLC
Projection of Cash Flows
Operation - Year Five
                                                     1            2
Operating Activities
Receipts from Customers                              2,223,450    2,223,450
Payments for Cost of Goods Sold                      (243,851)    (243,451)
Payments for Operating Costs                         (129,124)    (129,124)
Interest Payments                                    0            0
Taxes Paid (Not displayed)                           0            0
Non-Cash Expenses: (Adding back)
      Depreciation                                   667          667
      Amortization                                   0            0
Cash Provided by or
(Used in) Operations                                 1,851,143    1,851,543

Financing Activities:
       L.O.C.                                        0            0
       Notes Payable                                 0            0
       Preferred Stock                               0            0
       Common Stock                                  0            0
       Common Stock Options                          0            0
Cash Provided by or
(Used in) Financing Activities                       0            0

Investing Activities:
       Purchases not on lease                        (5,050)      0
       Equipment and Furniture Leases                0            0
       Issue of Equity to Investors                  0            0
Cash Provided by or (Used in) Investing Activities   (5,050)      0

Net Cash Flow This Month                             1,846,093    1,851,543
Beginning Cash Balance This Period                   21,900,474   23,746,567
Ending Cash Balance This Period                      23,746,567   25,598,110
3            4            5            6            7            8            9

2,322,270    2,421,090    2,525,400    2,629,710    256,836      2,849,310    2,964,600
(243,451)    (243,451)    (243,451)    (243,451)    (243,451)    (243,451)    (243,451)
(129,124)    (129,124)    (129,124)    (129,124)    (129,124)    (129,124)    (129,124)
0            0            0            0            0            0            0
0            0            0            0            0            0            0

667          667          667          667          667          667          667
0            0            0            0            0            0            0

1,950,363    2,049,183    2,153,493    2,257,803    -115,071     2,477,403    2,592,693


0            0            0            0            0            0            0
0            0            0            0            0            0            0
0            0            0            0            0            0            0
0            0            0            0            0            0            0
0            0            0            0            0            0            0

0            0            0            0            0            0            0


0            0            0            0            0            0            0
0            0            0            0            0            0            0
0            0            0            0            0            0            0
0            0            0            0            0            0            0

1,950,363    2,049,183    2,153,493    2,257,803    -115,071     2,477,403    2,592,693
25,598,110   27,548,473   29,597,656   31,751,149   34,008,952   33,893,881   36,371,284
27,548,473   29,597,656   31,751,149   34,008,952   33,893,881   36,371,284   38,963,977
10           11           12           Year Five

3,079,890    3,200,670    3,321,450    30,018,126
(243,451)    (243,451)    (243,451)    (2,921,806)
(129,124)    (129,124)    (131,894)    (1,552,252)
0            0            0            0
0            0            0            0

667          667          667          8,004
0            0            0            0

2,707,983    2,828,763    2,946,773    25,552,072


0            0            0            0
0            0            0            0
0            0            0            0
0            0            0            0
0            0            0            0

0            0            0            0


0            0            0            (5,050)
0            0            0            0
0            0            0            0
0            0            0            (5,050)

2,707,983    2,828,763    2,946,773
38,963,977   41,671,960   44,500,723
41,671,960   44,500,723   47,447,496
Hearthbeat LLC Proforma of Projected Earnings - DATA SHEET ONLY
YEAR ONE                              Increment              1
New Sales Contracts (Monthly)                                0
Number of Contracts                                          0

Revenues:
Sales Contracts Set-up (New) - based on 100 Bed Facility    0
Contracts Monthly Fees                                      0
Total Gross Revenue                                         0

Cost of Goods Sold:
IT DEPARTMENT                                               1
        Vice President of Engineering     0                 0
        Manager of Engineering            6,667             6,667
        Staff                             0                 0
Benefits                                  33%               2,200
Rent                                      263               263
Software                                  300               300
Insurance                                 0                 0
Telephone +Cell                           300               300
Freight & Postage                         25                25
Supplies                                  50                50
Travel                                    100               100
Depreciation                              53                53
 Total Engineering Operating Expense                        9,958

Sales Division
             Number of Sales Staff                          1
             Number of Sales Contracts                      0
             Sales Manager                  5,000           5,000
             Assistant to Sales Manager     0               0
             Administrative Staff           0               0
             Sales Staff Full-time Position 6,000           0
Commissions on Contracts                    0%              0
Benefits & Payroll Taxes                    33%             1,650
Recruiting                                  400             0
Rent 20 Sq feet per Salesperson             263             263
Insurance Premiums                          0               0
Telephone + Cell                            300             300
Supplies                                    50              50
Travel                                      1,500           0
Meals                                       600             0
Initial Training                            0               0
Incentives Accural                          125,000         0
Depreciation                                68              68
 Total Sales Division Operating Expense                     7,331
Number Salesmen                                             4
Number of Contracts                                         0

Marketing                                                   1
            Vp Mktg                       5,000             5,000
            Staff                         0                 0
Benefits                                  33%               1,650
Rent                                      175               175
Insurance                                 0                 0
Telephone                                 300               300
Freight & Postage                         2,000             2,000
Supplies                                  1,000             1,000
Travel                                    1,500             1,500
Advertising                               60,000            5,000
Depreciation                              67                67
 Total Marketing Operating Expense                          16,692

Total Cost of Goods Sold                                    33,980
Gross Profit                                                (33,980)

Operating Expenses:
Customer Service                                     0
             Director                0               0
             Assistant Director      0               0
             Team Supervisor         0               0
             Staff                   2,000           0
Benefits                             33%             0
Rent                                 175             0
Insurance                            0               0
Telephone                            100             0
Postage                              50              0
Supplies                             50              0
Depreciation                         0               0
 Total Customer Serv. Operating Expense              0

General & Administrative:                            2
Chief Executive Officer (CEO)        6,000           6,000
Office Mgr/Receptionist              2,400           2,400
Chief Financial Officer (CFO)        0               0
Chief Legal Counsel (CLC)            0               0
Accounting:
              Controller             0               0
              Assistant Controller   0               0
              Accounts Payable       0               0
              Accounts Receivable    0               0
              Payroll                0               0
Human Resources
              Director               0               0
              Office Receptionist    0               0
Training
              Director               0               0
              Assistant Director     0               0
              Staff                  0               0
Benefits                             33%             2,772
Rent                                 263             525
Insurance                            2,500           2,500
Telephone                            50              100
Freight & Postage                    25              50
Subscriptions & Licenses             50              100
Supplies                             100             200
Travel                               1,500           1,500
Professional Services                3,000           3,000
IPO Consultanting                    0               0
Seminars & Conferences               200             200
Training                             0               0
Miscellaneous expenses               50              100
Amortization of Goodwill             0               0
Depreciation                         70              70
 Total General Admin. Operating Expense              19,517
Total Operating Expenses                             19,517

Operating Profit (Loss)                                  (53,497)
Other Income (Expense)
             Interest Expense (Income) 0             0

Net Income Before Taxes & Depreciation                   (53,497)
Income Taxes - State & Federal                       0
Net Income After Taxes                                   (53,497)

Total Losses Yr-1                                        (53,497)

CAPITAL EXPENDITURES
IT Capital Expenditures:                             1
Equipment, Furniture, Computers
              Server                     2,000       2,000
              Desktop                    750         750
              Furniture                  500         500
              Telephone                  125         125
              Cell Phone                 300         300
              Monthly Engineering Capital Purchase   3,675
Total Engineering Capital Purchase        3,675

Sales Division Capital Expenditures:
Equipment, Furniture, Computers
             Laptop                       1,000        1,000
             Desktop                      750          750
             Printer                      300          300
             Copier                       0            0
             Multi-Media Projector        1,000        1,000
             Furniture                    500          500
             Telephone                    125          125
             Cell Phone                   300          300
             Monthly Sales Division Capital Purchase   3,975
             Total Sales Division Capital Purchase     3,975

Marketing Capital Expenditures:
Equipment, Furniture, Computers
            Desktop                     750            750
            Multi-Media Projector       1,000          1,000
            Furniture                   500            500
            Telephone                   125            125
            Monthly Marketing Capital Purchase         2,375
            Total Marketing Capital Purchase           2,375

Customer Service Capital Expenditures
Equipment, Furniture, Computers
             Desktop                   750             750
             Furniture                 500             500
             Telephone                 125             125
Monthly Customer Service Capital Expense               1,375
Total Customer Service Capital Expense                 1,375

General Administration Capital Expense                 1
Equipment, Furniture, Computers
            Laptop computer            1,000           1,000
            Server                     0               0
            Desktop computer           750             750
            Small Printer              300             300
            Printer                    1,500           1,500
            Copier                     2,000           2,000
            Multi-Media Projector      0               0
            Furniture                  500             500
            Telephone                  125             125
            Cell phone                 300             300
            Monthly Customer Service Capital Expense   6,475
            Total Customer Service Capital Expense     6,475

             Total Purchases Year One                  17,875

             Total Deprecitation Year One              258
2          3          4          5          6          7         8
0          1          4          15         15         15        15
0          1          5          20         35         50        65


0          1,098      4,392      16,470     16,470     16,470    16,470
0          0          1,098      5,490      21,960     38,430    54,900
0          1,098      5,490      21,960     38,430     54,900    71,370


1          1          1          1          1          1         1
0          0          0          0          0          0         0
6,667      6,667      6,667      6,667      6,667      6,667     6,667
0          0          0          0          0          0         0
2,200      2,200      2,200      2,200      2,200      2,200     2,200
263        263        263        263        263        263       263
300        300        300        300        300        300       300
0          0          0          0          0          0         0
300        300        300        300        300        300       300
25         25         25         25         25         25        25
50         50         50         50         50         50        50
100        100        100        100        100        100       100
53         53         53         53         53         53        53
9,958      9,958      9,958      9,958      9,958      9,958     9,958


1          1          1          1          1          1         1
0          1          2          2          2          2         2
5,000      5,000      5,000      5,000      5,000      5,000     5,000
0          0          0          0          0          0         0
0          0          0          0          0          0         0
0          6,000      6,000      6,000      6,000      6,000     6,000
0          0          0          0          0          0         0
1,650      3,630      3,630      3,630      3,630      3,630     3,630
0          400        0          0          0          0         0
263        263        263        0          263        263       263
0          0          0          0          0          0         0
300        300        300        300        300        300       300
50         50         50         50         50         50        50
0          1,500      1,500      1,500      1,500      1,500     1,500
0          600        600        600        600        600       600
0          0          0          0          0          0         0
0          1,000      4,000      15,000     15,000     15,000    15,000
68         68         68         68         68         68        68
7,331      18,811     21,411     32,148     32,411     32,411    32,411
4          4          4          4          4          4         4
0          0          0          0          0          0         0

1          1          1          1          1          1         1
5,000      5,000      5,000      5,000      5,000      5,000     5,000
0          0          0          0          0          0         0
1,650      1,650      1,650      1,650      1,650      1,650     1,650
175        175        175        175        175        175       175
0          0          0          0          0          0         0
300        300        300        300        300        300       300
2,000      2,000      2,000      2,000      2,000      2,000     2,000
1,000      1,000      1,000      1,000      1,000      1,000     1,000
1,500      1,500      1,500      1,500      1,500      1,500     1,500
5,000      5,000      5,000      5,000      5,000      5,000     5,000
67         67         67         67         67         67        67
16,692     16,692     16,692     16,692     16,692     16,692    16,692

33,980     45,460     48,060     58,798     59,060     59,060    59,060
(33,980)   (44,362)   (42,570)   (36,838)   (20,630)   (4,160)   12,310
0              0              0              1              1              1              1
0              0              0              0              0              0              0
0              0              0              0              0              0              0
0              0              0              0              0              0              0
0              0              0              2,000          2,000          2,000          2,000
0              0              0              660            660            660            660
0              0              0              175            175            175            175
0              0              0              0              0              0              0
0              0              0              100            100            100            100
0              0              0              50             50             50             50
0              0              0              50             50             50             50
0              0              0              68             68             68             68
0              0              0              3,103          3,103          3,103          3,103

2              2              2              2              2              2              2
6,000          6,000          6,000          6,000          6,000          6,000          6,000
2,400          2,400          2,400          2,400          2,400          2,400          2,400
0              0              0              0              0              0              0
0              0              0              0              0              0              0

0              0              0              0              0              0              0
0              0              0              0              0              0              0
0              0              0              0              0              0              0
0              0              0              0              0              0              0
0              0              0              0              0              0              0

0              0              0              0              0              0              0
0              0              0              0              0              0              0

0              0              0              0              0              0              0
0              0              0              0              0              0              0
0              0              0              0              0              0              0
2,772          2,772          2,772          2,772          2,772          2,772          2,772
525            525            525            525            525            525            525
2,500          2,500          2,500          2,500          2,500          2,500          2,500
100            100            100            100            100            100            100
50             50             50             50             50             50             50
100            100            100            100            100            100            100
200            200            200            200            200            200            200
1,500          1,500          1,500          1,500          1,500          1,500          1,500
3,000          3,000          3,000          3,000          3,000          3,000          3,000
0              0              0              0              0              0              0
200            200            200            200            200            200            200
0              0              0              0              0              0              0
100            100            100            100            100            100            100
0              0              0              0              0              0              0
70             70             70             70             70             70             70
19,517         19,517         19,517         19,517         19,517         19,517         19,517
19,517         19,517         19,517         22,620         22,620         22,620         22,620

    (53,497)       (63,879)       (62,087)       (59,458)       (43,250)       (26,780)       (10,310)

0              0              0              0              0              0              0

    (53,497)       (63,879)       (62,087)       (59,458)       (43,250)       (26,780)       (10,310)
0              0              0              0              0              0              0
    (53,497)       (63,879)       (62,087)       (59,458)       (43,250)       (26,780)       (10,310)

    (53,497)       (63,879)       (62,087)       (59,458)       (43,250)       (26,780)       (10,310)


1              1              1              1              1              1              1

0              0              0              0              0              0              0
0              0              0              0              0              0              0
0              0              0              0              0              0              0
0              0              0              0              0              0              0
0              0              0              0              0              0              0
0              0              0              0              0              0              0
0     0     0     0     0     0     0



0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0



0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0



0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0

1     1     1     1     1     1     1

0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0
0     0     0     0     0     0     0

0     0     0     0     0     0     0

258   258   258   326   326   326   326
9        10        11        12        Year One
15       15        15        15        125
80       95        110       125


16,470   16,470    16,470    16,470    137,250
71,370   87,840    104,310   120,780   506,178
87,840   104,310   120,780   137,250   643,428


1        1         1         1         12
0        0         0         0         0
6,667    6,667     6,667     6,667     80,004
0        0         0         0         0
2,200    2,200     2,200     2,200     26,401
263      263       263       263       3,150
300      300       300       300       3,600
0        0         0         0         0
300      300       300       300       3,600
25       25        25        25        300
50       50        50        50        600
100      100       100       100       1,200
53       53        53        53        636
9,958    9,958     9,958     9,958     119,491


1        1         1         1
2        2         2         2
5,000    5,000     5,000     5,000     60,000
0        0         0         0         0
0        0         0         0         0
6,000    6,000     6,000     6,000     60,000
0        0         0         0         0
3,630    3,630     3,630     3,630     39,600
0        0         0         0         400
263      263       263       263       2,888
0        0         0         0         0
300      300       300       300       3,600
50       50        50        50        600
1,500    1,500     1,500     1,500     15,000
600      600       600       600       6,000
0        0         0         0         0
15,000   15,000    15,000    15,000    125,000
68       68        68        68        816
32,411   32,411    32,411    32,411    313,904
4        4         4         4
0        0         0         0

1        1         1         1
5,000    5,000     5,000     5,000     60,000
0        0         0         0         0
1,650    1,650     1,650     1,650     19,800
175      175       175       175       2,100
0        0         0         0         0
300      300       300       300       3,600
2,000    2,000     2,000     2,000     24,000
1,000    1,000     1,000     1,000     12,000
1,500    1,500     1,500     1,500     18,000
5,000    5,000     5,000     5,000     60,000
67       67        67        67        804
16,692   16,692    16,692    16,692    200,304

59,060   59,060    59,060    59,060    633,699
28,780   45,250    61,720    78,190    9,729
1           1            1            1            8
0           0            0            0            0
0           0            0            0            0
0           0            0            0            0
2,000       2,000        2,000        2,000        16,000
660         660          660          660          5,280
175         175          175          175          1,400
0           0            0            0            0
100         100          100          100          800
50          50           50           50           400
50          50           50           50           400
68          68           68           68           544
3,103       3,103        3,103        3,103        24,824

2           2            2            2            24
6,000       6,000        6,000        6,000        72,000
2,400       2,400        2,400        2,400        28,800
0           0            0            0            0
0           0            0            0            0

0           0            0            0            0
0           0            0            0            0
0           0            0            0            0
0           0            0            0            0
0           0            0            0            0

0           0            0            0            0
0           0            0            0            0

0           0            0            0            0
0           0            0            0            0
0           0            0            0            0
2,772       2,772        2,772        2,772        33,264
525         525          525          525          6,300
2,500       2,500        2,500        2,500        30,000
100         100          100          100          1,200
50          50           50           50           600
100         100          100          100          1,200
200         200          200          200          2,400
1,500       1,500        1,500        1,500        18,000
3,000       3,000        3,000        3,000        36,000
0           0            0            0            0
200         200          200          200          2,400
0           0            0            0            0
100         100          100          100          1,200
0           0            0            0            0
70          70           70           70           840
19,517      19,517       19,517       19,517       234,204
22,620      22,620       22,620       22,620

    6,160       22,630       39,100       55,570   (249,299)

0           0            0            0            0

    6,160       22,630       39,100       55,570       (249,299)
0           0            0            0            0
    6,160       22,630       39,100       55,570       (249,299)

    6,160       22,630       39,100       55,570       (249,299)


1           1            1            1

0           0            0            0            2,000
0           0            0            0            750
0           0            0            0            500
0           0            0            0            125
0           0            0            0            300
0           0            0            0            3,675
0     0     0     0     3,675



0     0     0     0     1,000
0     0     0     0     750
0     0     0     0     300
0     0     0     0     0
0     0     0     0     1,000
0     0     0     0     500
0     0     0     0     125
0     0     0     0     300
0     0     0     0     3,975
0     0     0     0     4,100



0     0     0     0     750
0     0     0     0     1,000
0     0     0     0     500
0     0     0     0     125
0     0     0     0     2,375
0     0     0     0     2,375



0     0     0     0     750
0     0     0     0     500
0     0     0     0     125
0     0     0     0     1,375
0     0     0     0     1,375

1     1     1     1

0     0     0     0     1,000
0     0     0     0     0
0     0     0     0     750
0     0     0     0     300
0     0     0     0     1,500
0     0     0     0     2,000
0     0     0     0     0
0     0     0     0     500
0     0     0     0     125
0     0     0     0     300
0     0     0     0     6,475
0     0     0     0     6,475

0     0     0     0     17,875

326   326   326   326   3,640
Heartbeat LLC Proforma of Projected Earnings - DATA SHEET ONLY
YEAR TWO                  Increment                          1
New Sales Contracts (Monthly)                                15
Number of Contracts                                          140

Revenues:
Sales Contracts Set-up (New) - Based on 100 bed facility x6   16,470
Contracts Monthly Fees                                        137,250
Total Gross Revenue                                           153,720

Cost of Goods Sold:
IT DEPARTMENT                                                 1
         Vice President of Engineering   0                    0
         Manager of Engineering          7,500                7,500
         Staff                           0                    0
Benefits                                 33%                  2,475
Rent                                     263                  263
Software                                 300                  300
Insurance                                0                    0
Telephone + Cell                         300                  300
Freight & Postage                        50                   50
Supplies                                 75                   75
Travel                                   200                  200
Depreciation                             53                   53
 Total Engineering Operating Expense                          11,216

SALES DIVISION
            Number of Sales Staff                             1
            Number of Sales Contracts                         4
            Sales Manager               5,000                 5,000
            Assistant to Sales Manager  0                     0
            Administrative Staff        0                     0
            Sales Staff Full Time       7,000                 7,000
Commissions on Contracts                0%                    0
Benefits & Payroll Taxes                33%                   3,960
Recruiting                              400                   0
Rent                                    263                   263
Insurance                               0                     0
Telephone + Cell                        300                   300
Supplies                                50                    50
Travel                                  1,500                 1,500
Meals                                   600                   600
Initial Training                        0                     0
Incentives Accural                      290,000               15,000
Depreciation calculation good for 3 xxx 68                    68
 Total Sales Division Operating Expense                       33,741
Number Salesmen                                               6
Number of Contracts                                           1

Marketing                                                     1
            Director
             VP Mrkt                     5,000                5,000
            Staff                        0                    0
Benefits                                 33%                  1,650
Rent                                     175                  175
Insurance                                0                    0
Telephone                                300                  300
Freight & Postage                        3,000                3,000
Supplies                                 1,000                1,000
Travel                                   1,500                1,500
Advertising                              70,000               70,000
Depreciation                             67                   67
 Total Marketing Operating Expense                            82,692

Total Cost of Goods Sold                                      127,648
Gross Profit                                                  26,072

Operating Expenses:
Customer Service                                  1
             Director                0            0
             Assistant Director      0            0
             Team Supervisor         0            0
             Staff                   3,000        3,000
Benefits                             33%          990
Rent                                 175          175
Insurance                            0            0
Telephone                            150          150
Postage                              25           25
Supplies                             25           25
Depreciation                         18           18
 Total Customer Serv. Operating Expense           4,383

General & Administrative:                         5
Chief Executive Officer (CEO)        6,000        6,000
Office Mgr/Receptionist              3,400        3,400
Chief Financial Officer (CFO)        0            0
Chief Legal Counsel (CLC)            0            0
Accounting:
            Controller               0            0
            Assistant Controller     0            0
            Accounts Payable         0            0
            Accounts Receivable      0            0
            Payroll                  0            0
Human Resources:
            Director                 0            0
            Office Receptionist      0            0
Training:
            Director                 0            0
            Assistant Director       0            0
            Staff                    0            0
Benefits                             33%          3,102
Rent                                 263          1,313
Insurance                            2,500        2,500
Telephone                            50           250
Freight & Postage                    50           250
Subscriptions & Licenses             75           375
Supplies                             150          750
Travel                               2,500        12,500
Professional Services                9,000        9,000
IPO Consultanting                    0            0
Seminars & Conferences               400          400
Training                             0            0
Miscellaneous expenses               150          750
Amortization of Goodwill             0            0
Depreciation                         70           70
 Total General Admin. Operating Expense           40,660
Total Operating Expenses                          45,043

Operating Profit (Loss)                               (18,971)
Other Income (Expense)
           Interest Expense (Income)   0          0

Net Income Before Taxes & Depreciation                (18,971)
Income Taxes - State & Federal                    0
Net Income After Taxes                                (18,971)

Total Losses Yr-2                                     (18,971)

CAPITAL EXPENDITURES
IT Capital Expenditures:                          1
Equipment, Furniture, Computers
            Server                       2,000    0
            Desktop                      750      0
            Furniture                    500      0
            Telephone                    125      125
            Cell Phone                   300      300
            Monthly Engineering Capital Expense   425
Total Engineering Capital Purchase      425

Sales Division Capital Expenditures:
Equipment, Furniture, Computers
            Laptop                        1,000     1,000
            Desktop                       750       750
            Printer                       300       300
            Copier                        0         0
            Multi-Media Projector         0         0
            Furniture                     500       500
            Telephone                     125       125
            Cell Phone                    300       300
            Monthly Sales Division Capital          2,975
            Total Sales Division Capital Purchase   2,975

Marketing Capital Expenditures:
Equipment, Furniture, Computers
           Desktop                      750         750
           Multi-Media Projector        0           0
           Furniture                    500         0
           Telephone                    125         125
           Monthly Marketing Capital Purchase       875
           Total Marketing Capital Purchase         875

Customer Service Capital Expenditures
Equipment, Furniture, Computers
           Desktop                     750          750
           Furniture                   500          500
           Telephone                   125          125
           Monthly CS Capital Purchase              1,375
           Total Customer Service Capital           1,375

General Administration Capital Expenses             1
Equipment, Furniture, Computers
           Laptop computer             1,000        1,000
           Server                      2,000        0
           Desktop computer            750          750
           Small Printer               300          300
           Printer                     1,500        1,500
           Copier                      0            0
           Multi-Media Projector       0            0
           Furniture                   500          500
           Telephone                   125          125
           Cell phone                  300          300
           Monthly G&A Capital Purchase             4,475
           Total G&A Capital Purchases              4,475

           Total Purchases Year Two                 10,125

           Total Deprecitation Year One             276
2         3         4         5         6         7         8
15        20        20        20        25        25        25
155       175       195       215       240       265       290


16,470    21,960    21,960    21,960    27,450    27,450    27,450
153,720   170,190   192,150   214,110   236,070   263,520   290,970
170,190   192,150   214,110   236,070   263,520   290,970   318,420


1         1         1         1         1         1         1
0         0         0         0         0         0         0
7,500     7,500     7,500     7,500     7,500     7,500     7,500
0         0         0         0         0         0         0
2,475     2,475     2,475     2,475     2,475     2,475     2,475
113       113       113       113       113       113       113
300       300       300       300       300       300       300
0         0         0         0         0         0         0
300       300       300       300       300       300       300
50        50        50        50        50        50        50
75        75        75        75        75        75        75
200       200       200       200       200       200       200
53        53        53        53        53        53        53
11,066    11,066    11,066    11,066    11,066    11,066    11,066


1         1         1         1         1         2         2
4         4         4         4         4         6         6
5,000     5,000     5,000     5,000     5,000     5,000     5,000
0         0         0         0         0         0         0
0         0         0         0         0         0         0
7,000     7,000     7,000     7,000     7,000     14,000    14,000
0         0         0         0         0         0         0
3,960     3,960     3,960     3,960     3,960     6,270     6,270
0         0         400       0         0         0         0
263       263       263       263       263       525       525
0         0         0         0         0         0         0
300       300       300       300       300       600       600
50        50        50        50        50        100       100
1,500     1,500     1,500     1,500     1,500     3,000     3,000
600       600       600       600       600       1,200     1,200
0         0         0         0         0         0         0
15,000    20,000    20,000    20,000    25,000    25,000    25,000
68        68        68        68        68        68        68
33,741    38,741    39,141    38,741    43,741    55,763    55,763
6         6         6         6         6         6         6
1         1         1         1         1         1         1

1         1         1         1         1         1         1
5,000     5,000     5,000     5,000     5,000     5,000     5,000
0         0         0         0         0         0         0
1,650     1,650     1,650     1,650     1,650     1,650     1,650
175       175       175       175       175       175       175
0         0         0         0         0         0         0
300       300       300       300       300       300       300
3,000     3,000     3,000     3,000     3,000     3,000     3,000
1,000     1,000     1,000     1,000     1,000     1,000     1,000
1,500     1,500     1,500     1,500     1,500     1,500     1,500
70,000    70,000    70,000    70,000    70,000    70,000    70,000
67        67        67        67        67        67        67
82,692    82,692    82,692    82,692    82,692    82,692    82,692

127,499   132,499   132,899   132,499   137,499   149,521   149,521
42,692    59,652    81,212    103,572   126,022   141,449   168,899
1             1            1            1            1            1            1
0             0            0            0            0            0            0
0             0            0            0            0            0            0
0             0            0            0            0            0            0
3,000         3,000        3,000        3,000        3,000        3,000        3,000
990           990          990          990          990          990          990
175           175          175          38           38           76           76
0             0            0            0            0            0            0
150           150          150          150          150          150          150
25            25           25           25           25           25           25
25            25           25           25           25           25           25
18            18           18           18           18           18           18
4,383         4,383        4,383        4,246        4,246        4,284        4,284

5             5            5            5            5            5            5
6,000         6,000        6,000        6,000        6,000        6,000        6,000
3,400         3,400        3,400        3,400        3,400        3,400        3,400
0             0            0            0            0            0            0
0             0            0            0            0            0            0

0             0            0            0            0            0            0
0             0            0            0            0            0            0
0             0            0            0            0            0            0
0             0            0            0            0            0            0
0             0            0            0            0            0            0

0             0            0            0            0            0            0
0             0            0            0            0            0            0

0             0            0            0            0            0            0
0             0            0            0            0            0            0
0             0            0            0            0            0            0
3,102         3,102        3,102        3,102        3,102        3,102        3,102
1,313         1,313        1,313        1,313        1,313        1,313        1,313
2,500         2,500        2,500        2,500        2,500        2,500        2,500
250           250          250          250          250          250          250
250           250          250          250          250          250          250
375           375          375          375          375          375          375
750           750          750          750          750          750          750
12,500        12,500       12,500       12,500       12,500       12,500       12,500
9,000         9,000        9,000        9,000        9,000        9,000        9,000
0             0            0            0            0            0            0
400           400          400          400          400          400          400
0             0            0            0            0            0            0
750           750          750          750          750          750          750
0             0            0            0            0            0            0
70            70           70           70           70           70           70
40,660        40,660       40,660       40,660       40,660       40,660       40,660
45,043        45,043       40,660       40,660       40,660       40,660       40,660

    (2,351)       14,609       36,169       58,666       81,116       96,506       123,956

0             0            0            0            0            0            0

    (2,351)       14,609       36,169       58,666       81,116       96,506       123,956
0             0            0            0            0            0            0
    (2,351)       14,609       36,169       58,666       81,116       96,506       123,956

    (2,351)       14,609       36,169       58,666       81,116       96,506       123,956


1             1            1            1            1            1            1

0             0            0            0            0            0            0
0             0            0            0            0            0            0
0             0            0            0            0            0            0
0             0            0            0            0            0            0
0             0            0            0            0            0            0
0             0            0            0            0            0            0
0     0     0       0     0     0       0



0     0     0       0     0     0       0
0     0     0       0     0     0       0
0     0     0       0     0     0       0
0     0     0       0     0     0       0
0     0     0       0     0     0       0
0     0     0       0     0     0       0
0     0     0       0     0     0       0
0     0     0       0     0     0       0
0     0     0       0     0     0       0
0     0     0       0     0     0       0



0     0     0       0     0     0       0
0     0     0       0     0     0       0
0     0     0       0     0     0       0
0     0     0       0     0     0       0
0     0     0       0     0     0       0
0     0     0       0     0     0       0



0     0     0       0     0     750     0
0     0     0       0     0     500     0
0     0     0       0     0     0       0
0     0     0       0     0     1,250   0
0     0     0       0     0     1,250   0

1     1     1       1     1     1       1

0     0     0       0     0     0       0
0     0     0       0     0     0       0
0     0     750     0     0     0       0
0     0     0       0     0     0       0
0     0     0       0     0     0       0
0     0     0       0     0     0       0
0     0     0       0     0     0       0
0     0     250     0     0     0       0
0     0     0       0     0     0       0
0     0     0       0     0     0       0
0     0     1,000   0     0     0       0
0     0     1,000   0     0     0       0

0     0     1,000   0     0     1,250   0

276   276   276     276   276   276     276
9         10        11        12        Year Two
30        30        30        35        290
320       350       380       415


32,940    32,940    32,940    38,430    318,420
318,420   351,360   384,300   417,240   3,129,300
351,360   384,300   417,240   455,670   3,447,720


1         1         1         1         12
0         0         0         0         0
7,500     7,500     7,500     7,500     90,000
0         0         0         0         0
2,475     2,475     2,475     2,475     29,700
113       113       113       113       1,506
300       300       300       300       3,600
0         0         0         0         0
300       300       300       300       3,600
50        50        50        50        600
75        75        75        75        900
200       200       200       200       2400
53        53        53        53        636
11,066    11,066    11,066    11,066    132,942


2         2         2         2
6         6         6         6
5,000     5,000     5,000     5,000     60,000
0         0         0         0         0
0         0         0         0         0
14,000    14,000    14,000    14,000    126,000
0         0         0         0         0
6,270     6,270     6,270     6,270     61,380
0         0         0         0         400
525       525       525       525       4,725
0         0         0         0         0
600       600       600       600       5,400
100       100       100       100       900
3,000     3,000     3,000     3,000     27,000
1,200     1,200     1,200     1,200     10,800
0         0         0         0         0
30,000    30,000    30,000    35,000    290,000
68        68        68        68        816
60,763    60,763    60,763    65,763    446,640
6         6         6         6
1         1         1         1

1         1         1         1
5,000     5,000     5,000     5,000     60,000
0         0         0         0         0
1,650     1,650     1,650     1,650     19,800
175       175       175       175       2,100
0         0         0         0         0
300       300       300       300       3,600
3,000     3,000     3,000     3,000     36,000
1,000     1,000     1,000     1,000     12,000
1,500     1,500     1,500     1,500     18,000
70,000    70,000    70,000    70,000    840,000
67        67        67        67        804
82,692    82,692    82,692    82,692    992,304

154,521   154,521   154,521   159,521   1,712,667
196,839   229,779   262,719   296,149   1,735,054
1             1             1             1             12
0             0             0             0             0
0             0             0             0             0
0             0             0             0             0
3,000         3,000         3,000         3,000         36,000
990           990           990           990           11,880
76            76            76            76            1,232
0             0             0             0             0
150           150           150           150           1,800
25            25            25            25            300
25            25            25            25            300
18            18            18            18            216
4,284         4,284         4,284         4,284         51,728

5             5             5             5             60
6,000         6,000         6,000         6,000         72,000
3,400         3,400         3,400         3,400         40,800
0             0             0             0             0
0             0             0             0             0

0             0             0             0             0
0             0             0             0             0
0             0             0             0             0
0             0             0             0             0
0             0             0             0             0

0             0             0             0             0
0             0             0             0             0

0             0             0             0             0
0             0             0             0             0
0             0             0             0             0
3,102         3,102         3,102         3,102         37,224
1,313         1,313         1,313         1,313         15,750
2,500         2,500         2,500         2,500         30,000
250           250           250           250           3,000
250           250           250           250           3,000
375           375           375           375           4,500
750           750           750           750           9,000
12,500        12,500        12,500        12,500        150,000
9,000         9,000         9,000         9,000         108,000
0             0             0             0             0
400           400           400           400           4,800
0             0             0             0             0
750           750           750           750           9,000
0             0             0             0             0
70            70            70            70            840
40,660        40,660        40,660        40,660        487,914
40,660        40,660        40,660        40,660        501,063

    151,896       184,836       217,776       251,206       1,195,412

0             0             0             0             0

    151,896       184,836       217,776       251,206       1,195,412
0             0             0             0             0
    151,896       184,836       217,776       251,206       1,195,412

    151,896       184,836       217,776       251,206       1,195,412


1             1             1             1

0             0             0             0             0
0             0             0             0             0
0             0             0             0             0
0             0             0             0             125
0             0             0             0             300
0             0             0             0             425
0     0     0     0     425



0     0     0     0     1,000
0     0     0     0     750
0     0     0     0     300
0     0     0     0     0
0     0     0     0     0
0     0     0     0     500
0     0     0     0     125
0     0     0     0     300
0     0     0     0     2,975
0     0     0     0     2,975



0     0     0     0     750
0     0     0     0     0
0     0     0     0     0
0     0     0     0     125
0     0     0     0     875
0     0     0     0     875



0     0     0     0     1,500
0     0     0     0     1,000
0     0     0     0     125
0     0     0     0     2,625
0     0     0     0     2,625

1     1     1     1

0     0     0     0     1,000
0     0     0     0     0
0     0     0     0     1,500
0     0     0     0     300
0     0     0     0     1,500
0     0     0     0     0
0     0     0     0     0
0     0     0     0     750
0     0     0     0     125
0     0     0     0     300
0     0     0     0     5,475
0     0     0     0     5,475

0     0     0     0     12,375

276   276   276   276   3,312
Hearthbeat LLC Proforma of Projected Earnings - DATA SHEET ONLY
YEAR Three                 Increment                         1
New Sales Contracts (Monthly)                                35
Number of Contracts                                          450

Revenues:
Sales Contracts Set-up (New)                                38,430
Contracts Monthly Fees                                      455,670
Total Gross Revenue                                         494,100

Cost of Goods Sold:
IT DEPARTMENT                                               1
       Vice President of Engineering 0                      0
       Manager of Engineering        8,500                  8,500
       Staff                         0                      0
Benefits                             33%                    2,805
Rent                                 263                    263
Software                             300                    300
Insurance                            0                      0
Telephone + cell                     300                    300
Freight & Postage                    75                     75
Supplies                             100                    100
Travel                               300                    300
Depreciation                         53                     53
 Total Engineering Operating Expenses                       12,696

SALES DIVISION
         Number of Sales Staff                              3
         Number of Sales Contracts                          8
         Sales Manager                  5,000               5,000
         Assistant to Sales Manager     3,000               3,000
         Administrative Staff           0                   0
         Sales Staff Full-time Position 8,000               24,000
Commissions on Contracts                0%                  0
Benefits & Payroll Taxes                33%                 10,560
Recruiting                              400                 400
Rent                                    263                 788
Insurance                               0                   0
Telephone + cell                        600                 1,800
Supplies                                50                  150
Travel                                  1,500               4,500
Meals                                   600                 1,800
Initial Training                        0                   0
Incentives                              570,000             35,000
Depreciation calculation good for 3 xxx 68                  68
 Total Sales Division Operating Expenses                    87,066
Number Salesmen                                             6
Number of Contracts                                         6

Marketing                                                   1
            Director
              VP Mrkt                  5,000                5,000
            Staff                      0                    0
Benefits                               33%                  1,650
Rent                                   175                  175
Insurance                              0                    0
Telephone                              300                  300
Freight & Postage                      4,000                4,000
Supplies                               1,000                1,000
Travel                                 1,500                1,500
Advertising                            80,000               80,000
Depreciation                           67                   67
 Total Marketing Operating Expense                          93,692

Total Cost of Goods Sold                                    193,453
Gross Profit                                                300,647

Operating Expenses:
Customer Service                                2
           Director                  0          0
           Assistant Director        0          0
           Team Supervisor           0          0
           Staff                     4,000      8,000
Benefits                             33%        2,640
Rent                                 175        350
Insurance                            0          0
Telephone                            200        400
Postage                              50         100
Supplies                             50         100
Depreciation                         35         35
 Total Customer Serv. Operating Expense         11,625

General & Administrative:                       7
Chief Executive Officer (CEO)        6,000      6,000
Office Mgr/Receptionist              4,400      4,400
Chief Financial Officer (CFO)        0          0
Chief Legal Counsel (CLC)            0          0
Accounting
            Controller               0          0
            Assistant Controller     0          0
            Accounts Payable         0          0
            Accounts Receivable      0          0
            Payroll                  0          0
Human Resources
            Director                 0          0
            Office Receptionist      0          0
Training
            Director                 0          0
            Assistant Director       0          0
            Staff                    0          0
Benefits                             33%        3,432
Rent                                 263        1,838
Insurance                            2,500      2,500
Telephone                            50         350
Freight & Postage                    75         525
Subscriptions & Licenses             100        700
Supplies                             175        1,225
Travel                               3,500      24,500
Professional Services                9,000      9,000
IPO Consultanting                    0          0
Seminars & Conferences               400        400
Training                             0          0
Miscellaneous expenses               150        1,050
Amortization of Goodwill             0          0
Depreciation                         70         70
 Total General Admin. Operating Expenses        55,990
Total Operating Expenses                        55,990

Operating Profit (Loss)                             233,033
Other Income (Expense)
            Interest Expense (Income)   0       0

Net Income Before Taxes & Depreciation              233,033
Income Taxes - State & Federal                  0
Net Income After Taxes                              233,033

Total Losses Yr-3                                   233,033

CAPITAL EXPENDITURES
IT Capital Expenditures:                        1
Equipment, Furniture, Computers
            Server                      2,000   0
            Desktop                     750     0
            Furniture                   500     0
            Telephone                   125     125
            Cell Phone                  300     300
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  • 1. Heartbeat LLC Projections of Income Operation - Year One 1 2 3 Revenue: Sales Contracts Set-up (New) 0 0 1,098 Accrued Contracts - YTD 0 0 0 Total Gross Revenue 0 0 1,098 Growth rate 0.0% 0.0% Cost of Goods Sold: IT DEPARTMENT 9,958 9,958 9,958 Sales Division 7,331 7,331 18,811 Marketing 16,692 16,692 16,692 Total COGS 33,980 33,980 45,460 Gross Profit (33,980) (33,980) (44,362) Gross Profit % #DIV/0! #DIV/0! -4040% Operating Expenses: Customer Service 0 0 0 General & Administrative: 19,517 19,517 19,517 Total Op. Expenses 19,517 19,517 19,517 Percent of Gross Revenue #DIV/0! #DIV/0! 1777.5% Operating Profit (Loss) (53,497) (53,497) (63,879) Other Income (Expense): Interest Income (Expense) 0 0 0 Net Income (Loss) (53,497) (53,497) (63,879) Income (Loss) % of Revenue #DIV/0! #DIV/0! -5818%
  • 2. 4 5 6 7 8 9 10 4,392 16,470 16,470 16,470 16,470 16,470 16,470 1,098 5,490 21,960 38,430 54,900 71,370 87,840 5,490 21,960 38,430 54,900 71,370 87,840 104,310 400.0% 300.0% 75.0% 42.9% 30.0% 23.1% 18.8% 9,958 9,958 9,958 9,958 9,958 9,958 9,958 21,411 32,148 32,411 32,411 32,411 32,411 32,411 16,692 16,692 16,692 16,692 16,692 16,692 16,692 48,060 58,798 59,060 59,060 59,060 59,060 59,060 (42,570) (36,838) (20,630) (4,160) 12,310 28,780 45,250 -775% -168% -54% -8% 17% 33% 43% 0 3,103 3,103 3,103 3,103 3,103 3,103 19,517 19,517 19,517 19,517 19,517 19,517 19,517 19,517 22,620 22,620 22,620 22,620 22,620 22,620 355.5% 103.0% 58.9% 41.2% 31.7% 25.8% 21.7% (62,087) (59,458) (43,250) (26,780) (10,310) 6,160 22,630 0 0 0 0 0 0 0 (62,087) (59,458) (43,250) (26,780) (10,310) 6,160 22,630 -1131% -271% -113% -49% -14% 7% 22%
  • 3. 11 12 Total 16,470 16,470 137,250 104,310 120,780 506,178 120,780 137,250 643,437 15.8% 13.6% 9,958 9,958 119,491 32,411 32,411 313,904 16,692 16,692 200,304 59,060 59,060 633,699 61,720 78,190 9,729 51% 57% 2% 3,103 3,103 24,824 19,517 19,517 234,204 22,620 22,620 259,028 18.7% 16.5% 40.3% 39,100 55,570 (249,299) 0 0 0 39,100 55,570 (249,299) 32% 40% -39%
  • 4. Heartbeat LLC Projections of Income Operation - Year Two 1 2 3 Revenue: Sales Contracts Set-up (New) 16,470 16,470 21,960 Contracts Monthly Fees 137,250 153,720 170,190 Total Gross Revenue 153,720 170,190 192,150 Cost of Goods Sold: IT DEPARTMENT 11,216 11,066 11,066 SALES DIVISION 33,741 33,741 38,741 Marketing 82,692 82,692 82,692 Total COGS 127,648 127,499 132,499 Gross Profit 26,072 42,692 59,652 Gross Profit % 17% 25% 31% Operating Expenses: Customer Service 4,383 4,383 4,383 General & Administrative: 40,660 40,660 40,660 Total Op. Expenses 45,043 45,043 45,043 Percent of Gross Revenue 29.3% 26.5% 23.4% Operating Profit (Loss) (18,971) (2,351) 14,609 Other Income (Expense): Interest Income (Expense) 0 0 0 Net Income (Loss) (18,971) (2,351) 14,609 Income (Loss) % of Revenue -12% -1% 8%
  • 5. 4 5 6 7 8 9 10 21,960 21,960 27,450 27,450 27,450 32,940 32,940 192,150 214,110 236,070 263,520 290,970 318,420 351,360 214,110 236,070 263,520 290,970 318,420 351,360 384,300 11,066 11,066 11,066 11,066 11,066 11,066 11,066 39,141 38,741 43,741 55,763 55,763 60,763 60,763 82,692 82,692 82,692 82,692 82,692 82,692 82,692 132,899 132,499 137,499 149,521 149,521 154,521 154,521 81,212 103,572 126,022 141,449 168,899 196,839 229,779 38% 44% 48% 49% 53% 56% 60% 4,383 4,246 4,246 4,284 4,284 4,284 4,284 40,660 40,660 40,660 40,660 40,660 40,660 40,660 45,043 44,906 44,906 44,944 44,944 44,944 44,944 21.0% 19.0% 17.0% 15.4% 14.1% 12.8% 11.7% 36,169 58,666 81,116 96,506 123,956 151,896 184,836 0 0 0 0 0 0 0 36,169 58,666 81,116 96,506 123,956 151,896 184,836 17% 25% 31% 33% 39% 43% 48%
  • 6. 11 12 Total 32,940 38,430 318,420 384,300 417,240 3,129,300 417,240 455,670 3,447,720 11,066 11,066 132,942 60,763 65,763 587,421 82,692 82,692 992,304 154,521 159,521 1,712,667 262,719 296,149 1,735,054 63% 65% 50% 4,284 4,284 51,728 40,660 40,660 487,914 44,944 44,944 539,642 10.8% 9.9% 15.7% 217,776 251,206 1,195,412 0 0 0 217,776 251,206 1,195,412 52% 55% 35%
  • 7. Heartbeat, LLC Projections of Income Operation - Year Three 1 2 3 Revenue: Sales Contracts Set-up (New) 38,430 38,430 43,920 Contracts Monthly Fees 455,670 494,100 532,530 Total Gross Revenue 494,100 532,530 576,450 Cost of Goods Sold: IT DEPARTMENT 12,696 12,696 12,696 SALES DIVISION 87,066 86,666 91,666 Marketing 93,692 93,692 93,692 Total COGS 193,453 193,053 198,053 Gross Profit 300,647 339,477 378,397 Gross Profit % 61% 64% 66% Operating Expenses: Customer Service 11,625 11,625 11,625 General & Administrative: 55,990 55,990 55,990 Total Op. Expenses 67,615 67,615 67,615 Percent of Gross Revenue 13.7% 12.7% 11.7% Operating Profit (Loss) 233,033 271,863 310,783 Other Income (Expense): Interest Income (Expense) 0 0 0 Net Income (Loss) 233,033 271,863 310,783 Income (Loss) % of Revenue 47% 51% 54%
  • 8. 4 5 6 7 8 9 10 43,920 49,410 49,410 54,900 54,900 60,390 60,390 576,450 620,370 669,780 719,190 774,090 828,990 889,380 620,370 669,780 719,190 774,090 828,990 889,380 949,770 12,696 12,696 12,696 12,696 12,696 12,696 12,696 91,666 96,666 96,666 101,666 101,666 106,666 106,666 93,692 93,692 93,692 93,692 93,692 93,692 93,692 198,053 203,053 203,053 208,053 208,053 213,053 213,053 422,317 466,727 516,137 566,037 620,937 676,327 736,717 68% 70% 72% 73% 75% 76% 78% 11,625 11,625 11,625 11,625 11,625 11,625 11,625 55,990 55,990 55,990 55,990 55,990 55,990 55,990 67,615 67,615 67,615 67,615 67,615 67,615 67,615 10.9% 10.1% 9.4% 8.7% 8.2% 7.6% 7.1% 354,703 399,113 448,523 498,423 553,323 608,713 669,103 0 0 0 0 0 0 0 354,703 399,113 448,523 498,423 553,323 608,713 669,103 57% 60% 62% 64% 67% 68% 70%
  • 9. 11 12 Total 65,880 65,880 625,860 949,770 1,015,650 8,525,970 1,015,650 1,081,530 9,151,830 12,696 12,696 152,346 111,666 111,666 1,190,386 93,692 93,692 1,124,304 218,053 218,053 2,467,036 797,597 863,477 6,684,794 79% 80% 73% 11,625 11,625 139,500 55,990 55,990 671,874 67,615 67,615 811,374 6.7% 6.3% 8.9% 729,983 795,863 5,873,420 0 0 0 729,983 795,863 5,873,420 72% 74% 64%
  • 10. Heartbeat, LLC Projections of Income Operation - Year Four 1 2 3 Revenue: Sales Contracts Set-up (New) 65,880 65,880 71,370 Contracts Monthly Fees 1,081,530 1,147,410 1,213,290 Total Gross Revenue 1,147,410 1,213,290 1,284,660 Cost of Goods Sold: IT DEPARTMENT 14,176 14,176 14,176 SALES DIVISION 72,498 72,098 72,098 Marketing 104,692 104,692 104,692 Total COGS 191,366 190,966 190,966 Gross Profit 956,045 1,022,325 1,093,695 Gross Profit % 83% 84% 85% Operating Expenses: Customer Service 21,745 21,745 21,745 General & Administrative: 79,395 79,395 79,395 Total Op. Expenses 101,140 101,140 101,140 Percent of Gross Revenue 8.8% 8.3% 7.9% Operating Profit (Loss) 854,905 921,185 992,555 Other Income (Expense): Interest Income (Expense) 0 0 0 Net Income (Loss) 854,905 921,185 992,555 Income (Loss) % of Revenue 75% 76% 77%
  • 11. 4 5 6 7 8 9 10 71,370 76,860 76,860 82,350 82,350 87,840 87,840 1,284,660 1,356,030 1,432,890 1,509,750 1,592,100 1,674,450 1,762,290 1,356,030 1,432,890 1,509,750 1,592,100 1,674,450 1,762,290 1,850,130 14,176 14,176 14,176 14,176 14,176 14,176 14,176 72,098 72,098 72,098 72,098 72,098 72,098 72,098 104,692 104,692 104,692 104,692 104,692 104,692 104,692 190,966 190,966 190,966 190,966 190,966 190,966 190,966 1,165,065 1,241,925 1,318,785 1,401,135 1,483,485 1,571,325 1,659,165 86% 87% 87% 88% 89% 89% 90% 21,745 21,745 21,745 21,745 21,745 21,745 21,745 79,395 79,395 79,395 79,395 79,395 79,395 79,395 101,140 101,140 101,140 101,140 101,140 101,140 101,140 7.5% 7.1% 6.7% 6.4% 6.0% 5.7% 5.5% 1,063,925 1,140,785 1,217,645 1,299,995 1,382,345 1,470,185 1,558,025 0 0 0 0 0 0 0 1,063,925 1,140,785 1,217,645 1,299,995 1,382,345 1,470,185 1,558,025 78% 80% 81% 82% 83% 83% 84%
  • 12. 11 12 Total 93,330 93,330 955,260 1,850,130 1,943,460 17,847,990 1,943,460 2,036,790 18,803,250 14,176 14,176 170,106 72,098 72,098 865,576 104,692 104,692 1,256,304 190,966 190,966 2,291,986 1,752,495 1,845,825 16,511,264 90% 91% 88% 21,745 21,745 260,940 79,395 79,395 952,734 101,140 101,140 1,213,674 5.2% 5.0% 6.5% 1,651,355 1,744,685 15,297,590 0 0 0 1,651,355 1,744,685 15,297,590 85% 86% 81%
  • 13. Heartbeat, LLC Projections of Income Operation - Year Five 1 2 3 Revenue: Sales Contracts Set-up (New) 93,330 93,330 98,820 Contracts Monthly Fees 2,036,790 2,130,120 2,223,450 Total Gross Revenue 2,130,120 2,223,450 2,322,270 Cost of Goods Sold: IT DEPARTMENT 15,656 15,656 15,656 SALES DIVISION 112,503 112,103 112,103 Marketing 115,692 115,692 115,692 Total COGS 243,851 243,451 243,451 Gross Profit 1,886,270 1,980,000 2,078,820 Gross Profit % 89% 89% 90% Operating Expenses: Customer Service 34,724 34,724 34,724 General & Administrative: 94,400 94,400 94,400 Total Op. Expenses 129,124 129,124 129,124 Percent of Gross Revenue 6.1% 5.8% 5.6% Operating Profit (Loss) 1,757,146 1,850,876 1,949,696 Other Income (Expense): Interest Income (Expense) 0 0 0 Net Income (Loss) 1,757,146 1,850,876 1,949,696 Income (Loss) % of Revenue 82% 83% 84%
  • 14. 4 5 6 7 8 9 10 98,820 104,310 104,310 109,800 109,800 115,290 115,290 2,322,270 2,421,090 2,525,400 2,629,710 2,739,510 2,849,310 2,964,600 2,421,090 2,525,400 2,629,710 2,739,510 2,849,310 2,964,600 3,079,890 15,656 15,656 15,656 15,656 15,656 15,656 15,656 112,103 112,103 112,103 112,103 112,103 112,103 112,103 115,692 115,692 115,692 115,692 115,692 115,692 115,692 243,451 243,451 243,451 243,451 243,451 243,451 243,451 2,177,640 2,281,950 2,386,260 2,496,060 2,605,860 2,721,150 2,836,440 90% 90% 91% 91% 91% 92% 92% 34,724 34,724 34,724 34,724 34,724 34,724 34,724 94,400 94,400 94,400 94,400 94,400 94,400 94,400 129,124 129,124 129,124 129,124 129,124 129,124 129,124 5.3% 5.1% 4.9% 4.7% 4.5% 4.4% 4.2% 2,048,516 2,152,826 2,257,136 2,366,936 2,476,736 2,592,026 2,707,316 0 0 0 0 0 0 0 2,048,516 2,152,826 2,257,136 2,366,936 2,476,736 2,592,026 2,707,316 85% 85% 86% 86% 87% 87% 88%
  • 15. 11 12 Total 120,780 120,780 1,284,660 3,079,890 3,200,670 31,122,810 3,200,670 3,321,450 32,407,470 15,656 15,656 187,866 112,103 112,103 1,345,636 115,692 115,692 1,388,304 243,451 243,451 2,921,806 2,957,220 3,078,000 29,485,664 92% 93% 91% 34,724 34,724 416,688 94,400 97,170 1,135,564 129,124 131,894 1,552,252 4.0% 4.0% 4.8% 2,828,096 2,946,106 27,933,412 0 0 0 2,828,096 2,946,106 27,933,412 88% 89% 86%
  • 16. Heartbeat LLC Projections of Income Combine Years 1-5 Revenue from Operation: Year One Year Two Year Three Revenue: Sales Contracts Set-up (New) 137,250 318,420 625,860 Contracts Monthly Fees 506,178 3,129,300 8,525,970 Total Gross Revenue 643,428 3,447,720 9,151,830 Growth rate Cost of Goods Sold: IT DEPARTMENT 119,491 132,942 152,346 SALES DIVISION 313,904 587,421 1,190,386 Marketing 200,304 992,304 1,124,304 Total COGS 633,699 1,712,667 2,467,036 9,729 1,735,054 6,684,794 Gross Profit Gross Profit % Operating Expenses: Customer Service 24,824 51,728 139,500 General & Administrative: 234,204 487,914 671,874 Total Op. Expenses 259,028 539,642 811,374 Percent of Gross Revenue Operating Profit (Loss) (224,475) 1,195,412 5,873,420 Other Income (Expense): Interest Income (Expense) Net Income (Loss) (224,475) 1,195,412 5,873,420
  • 17. Year Four Year Five Combined 955,260 1,284,660 3,321,450 17,847,990 31,122,810 61,132,248 18,803,250 32,407,470 64,453,698 170,106 187,866 762,751 865,576 1,345,636 4,302,923 1,256,304 1,388,304 4,961,520 2,291,986 2,921,806 10,027,193 16,511,264 29,485,664 54,426,505 260,940 416,688 893,680 952,734 1,135,564 3,482,290 1,213,674 1,552,252 4,116,942 15,297,590 27,933,412 50,075,358 15,297,590 27,933,412 50,075,358
  • 18. Heartbeat LLC Projection of Cash Flows Operation - Year One 1 2 Operating Activities Receipts from Customers 0 0 Payments for Cost of Goods Sold (33,980) (33,980) Payments for Operating Costs (19,517) (19,517) Interest Payments 0 0 Taxes Paid 0 0 Non-Cash Expenses: (Adding back) Depreciation 258 258 Amortization 0 0 Cash Provided by or (Used) in Operations (53,239) (53,239) Financing Activities: L.O.C. 0 0 Notes Payable 0 0 Cash Provided by or(Used) in Financing Activities 0 0 Investing Activities: Purchases not on lease (15,500) 0 Equipment and Furniture Leases 0 0 Issue of Equity to Investors 250,000 0 Cash Provided by or (Used) in Investing Activities 234,500 0 Net Cash Flow This Month 181,261 (53,239) Beginning Cash Balance This Period 0 181,261 Ending Cash Balance This Period 181,261 128,022
  • 19. 3 4 5 6 7 8 9 1,098 5,490 21,960 38,430 54,900 71,370 87,840 (45,460) (48,060) (58,798) (59,060) (59,060) (59,060) (59,060) (19,517) (19,517) (22,620) (22,620) (22,620) (22,620) (22,620) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 258 258 258 258 261 261 261 0 0 0 0 0 0 0 (63,621) (61,829) (59,200) (42,992) (26,519) (10,049) 6,421 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 (150) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 (150) 0 0 (63,621) (61,829) (59,200) (42,992) (26,519) (10,049) 6,421 128,022 64,401 2,572 (56,628) (99,620) (126,139) (136,188) 64,401 2,572 (56,628) (99,620) (126,139) (136,188) (129,767)
  • 20. 10 11 12 Year One 104,310 120,780 137,250 643,428 (59,060) (59,060) (59,060) (633,699) (22,620) (22,620) (22,620) (259,028) 0 0 0 0 0 0 0 0 261 261 261 3,114 0 0 0 0 22,891 39,361 55,831 (246,185) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 (15,650) 0 0 0 0 0 0 0 250,000 0 0 0 234,350 22,891 39,361 55,831 (129,767) (106,877) (67,516) (106,877) (67,516) (11,685)
  • 21. Heartbeat LLC Projection of Cash Flows Operation - Year Two 1 2 Operating Activities Receipts from Customers 153,720 170,190 Payments for Cost of Goods Sold (127,648) (127,499) Payments for Operating Costs (45,043) (45,043) Interest Payments 0 0 Taxes Paid (Not displayed) 0 0 Non-Cash Expenses: (Adding back) Depreciation 332 332 Amortization 0 0 Cash Provided by or (Used in) Operations (18,639) (2,019) Financing Activities: L.O.C. 0 0 Notes Payable 0 0 Preferred Stock 0 0 Common Stock 0 0 Common Stock Options 0 0 Cash Provided by or (Used in) Financing Activities 0 0 Investing Activities: Purchases not on lease (8,300) 0 Equipment and Furniture Leases 0 0 Issue of Equity to Investors 0 0 Cash Provided by or (Used in) Investing Activities (8,300) 0 Net Cash Flow This Month (26,939) (2,019) Beginning Cash Balance This Period (11,685) (38,623) Ending Cash Balance This Period (38,623) (40,642)
  • 22. 3 4 5 6 7 8 9 192,150 214,110 236,070 263,520 290,970 318,420 351,360 (132,499) (132,899) (132,499) (137,499) (149,521) (149,521) (154,521) (45,043) (45,043) (44,906) (44,906) (44,944) (44,944) (44,944) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 332 349 349 349 366 366 366 0 0 0 0 0 0 0 14,941 36,518 59,015 81,465 96,872 124,322 152,262 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 (1,050) 0 0 (1,050) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 (1,050) 0 0 (1,050) 0 0 14,941 35,468 59,015 81,465 95,822 124,322 152,262 (40,642) (25,701) 9,767 68,782 150,247 246,068 370,390 (25,701) 9,767 68,782 150,247 246,068 370,390 522,651
  • 23. 10 11 12 Year Two 384,300 417,240 455,670 3,447,720 (154,521) (154,521) (159,521) (1,712,667) (44,944) (44,944) (44,944) (539,642) 0 0 0 0 0 0 0 0 366 366 366 4,239 0 0 0 0 185,202 218,142 251,572 1,199,651 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 (10,400) 0 0 0 0 0 0 0 0 0 0 0 (10,400) 185,202 218,142 251,572 522,651 707,853 925,994 707,853 925,994 1,177,566
  • 24. Heartbeat LLC Projection of Cash Flows Operation - Year Three 1 2 Operating Activities Receipts from Customers 494,100 532,530 Payments for Cost of Goods Sold (193,453) (193,053) Payments for Operating Costs (67,615) (67,615) Interest Payments 0 0 Taxes Paid (Not displayed) 0 0 Non-Cash Expenses: (Adding back) Depreciation 503 503 Amortization 0 0 Cash Provided by or (Used in) Operations 233,536 272,366 Financing Activities: L.O.C. 0 0 Notes Payable 0 0 Preferred Stock 0 0 Common Stock 0 0 Common Stock Options 0 0 Cash Provided by or (Used in) Financing Activities 0 0 Investing Activities: Purchases not on lease (8,200) 0 Equipment and Furniture Leases 0 0 Issue of Equity to Investors 0 0 Cash Provided by or (Used in) Investing Activities (8,200) 0 Net Cash Flow This Month 225,336 272,366 Beginning Cash Balance This Period 1,177,566 1,402,901 Ending Cash Balance This Period 1,402,901 1,675,267
  • 25. 3 4 5 6 7 8 9 576,450 620,370 669,780 719,190 774,090 828,990 889,380 (198,053) (198,053) (203,053) (203,053) (208,053) (208,053) (213,053) (67,615) (67,615) (67,615) (67,615) (67,615) (67,615) (67,615) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 503 503 503 503 503 503 503 0 0 0 0 0 0 0 311,286 355,206 399,616 449,026 54,834 553,826 609,216 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 311,286 355,206 399,616 449,026 54,834 553,826 609,216 1,675,267 1,986,552 2,341,758 2,741,373 3,190,399 3,245,233 3,799,058 1,986,552 2,341,758 2,741,373 3,190,399 3,245,233 3,799,058 4,408,274
  • 26. 10 11 12 Year Three 949,770 1,015,650 1,081,530 9,151,830 (213,053) (218,053) (218,053) (2,467,036) (67,615) (67,615) (67,615) (811,374) 0 0 0 0 0 0 0 0 503 503 503 6,036 0 0 0 0 669,606 730,486 796,366 5,435,365 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 (8,200) 0 0 0 0 0 0 0 0 0 0 0 (8,200) 669,606 730,486 796,366 4,408,274 5,077,879 5,808,365 5,077,879 5,808,365 6,604,730
  • 27. Heartbeat LLC Projection of Cash Flows Operation - Year Four 1 2 Operating Activities Receipts from Customers 1,147,410 1,213,290 Payments for Cost of Goods Sold (191,366) (190,966) Payments for Operating Costs (101,140) (101,140) Interest Payments 0 0 Taxes Paid (Not displayed) 0 0 Non-Cash Expenses: (Adding back) Depreciation 667 667 Amortization 0 0 Cash Provided by or (Used in) Operations 855,572 921,852 Financing Activities: L.O.C. 0 0 Notes Payable 0 0 Preferred Stock 0 0 Common Stock 0 0 Common Stock Options 0 0 Cash Provided by or (Used in) Financing Activities 0 0 Investing Activities: Purchases not on lease (9,850) 0 Equipment and Furniture Leases 0 0 Issue of Equity to Investors 0 0 Cash Provided by or (Used in) Investing Activities (9,850) 0 Net Cash Flow This Month 845,722 921,852 Beginning Cash Balance This Period 6,604,730 7,450,452 Ending Cash Balance This Period 7,450,452 8,372,304
  • 28. 3 4 5 6 7 8 9 1,284,660 1,356,030 1,432,890 1,509,750 1,592,100 1,674,450 1,762,290 (190,966) (190,966) (190,966) (190,966) (190,966) (190,966) (190,966) (101,140) (101,140) (101,140) (101,140) (101,140) (101,140) (101,140) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 667 667 667 667 667 667 667 0 0 0 0 0 0 0 993,222 1,064,592 1,141,452 1,218,312 1,300,662 1,383,012 1,470,852 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 993,222 1,064,592 1,141,452 1,218,312 1,300,662 1,383,012 1,470,852 8,372,304 9,365,526 10,430,118 11,571,570 12,789,882 14,090,544 15,473,556 9,365,526 10,430,118 11,571,570 12,789,882 14,090,544 15,473,556 16,944,408
  • 29. 10 11 12 Year Four 1,850,130 1,943,460 2,036,790 18,803,250 (190,966) (190,966) (190,966) (2,291,986) (101,140) (101,140) (101,140) (1,213,674) 0 0 0 0 0 0 0 0 667 667 667 8,004 0 0 0 0 1,558,692 1,652,022 1,745,352 15,305,594 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 (9,850) 0 0 0 0 0 0 0 0 0 0 0 (9,850) 1,558,692 1,652,022 1,745,352 16,944,408 18,503,100 20,155,122 18,503,100 20,155,122 21,900,474
  • 30. Heartbeat LLC Projection of Cash Flows Operation - Year Five 1 2 Operating Activities Receipts from Customers 2,223,450 2,223,450 Payments for Cost of Goods Sold (243,851) (243,451) Payments for Operating Costs (129,124) (129,124) Interest Payments 0 0 Taxes Paid (Not displayed) 0 0 Non-Cash Expenses: (Adding back) Depreciation 667 667 Amortization 0 0 Cash Provided by or (Used in) Operations 1,851,143 1,851,543 Financing Activities: L.O.C. 0 0 Notes Payable 0 0 Preferred Stock 0 0 Common Stock 0 0 Common Stock Options 0 0 Cash Provided by or (Used in) Financing Activities 0 0 Investing Activities: Purchases not on lease (5,050) 0 Equipment and Furniture Leases 0 0 Issue of Equity to Investors 0 0 Cash Provided by or (Used in) Investing Activities (5,050) 0 Net Cash Flow This Month 1,846,093 1,851,543 Beginning Cash Balance This Period 21,900,474 23,746,567 Ending Cash Balance This Period 23,746,567 25,598,110
  • 31. 3 4 5 6 7 8 9 2,322,270 2,421,090 2,525,400 2,629,710 256,836 2,849,310 2,964,600 (243,451) (243,451) (243,451) (243,451) (243,451) (243,451) (243,451) (129,124) (129,124) (129,124) (129,124) (129,124) (129,124) (129,124) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 667 667 667 667 667 667 667 0 0 0 0 0 0 0 1,950,363 2,049,183 2,153,493 2,257,803 -115,071 2,477,403 2,592,693 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1,950,363 2,049,183 2,153,493 2,257,803 -115,071 2,477,403 2,592,693 25,598,110 27,548,473 29,597,656 31,751,149 34,008,952 33,893,881 36,371,284 27,548,473 29,597,656 31,751,149 34,008,952 33,893,881 36,371,284 38,963,977
  • 32. 10 11 12 Year Five 3,079,890 3,200,670 3,321,450 30,018,126 (243,451) (243,451) (243,451) (2,921,806) (129,124) (129,124) (131,894) (1,552,252) 0 0 0 0 0 0 0 0 667 667 667 8,004 0 0 0 0 2,707,983 2,828,763 2,946,773 25,552,072 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 (5,050) 0 0 0 0 0 0 0 0 0 0 0 (5,050) 2,707,983 2,828,763 2,946,773 38,963,977 41,671,960 44,500,723 41,671,960 44,500,723 47,447,496
  • 33. Hearthbeat LLC Proforma of Projected Earnings - DATA SHEET ONLY YEAR ONE Increment 1 New Sales Contracts (Monthly) 0 Number of Contracts 0 Revenues: Sales Contracts Set-up (New) - based on 100 Bed Facility 0 Contracts Monthly Fees 0 Total Gross Revenue 0 Cost of Goods Sold: IT DEPARTMENT 1 Vice President of Engineering 0 0 Manager of Engineering 6,667 6,667 Staff 0 0 Benefits 33% 2,200 Rent 263 263 Software 300 300 Insurance 0 0 Telephone +Cell 300 300 Freight & Postage 25 25 Supplies 50 50 Travel 100 100 Depreciation 53 53 Total Engineering Operating Expense 9,958 Sales Division Number of Sales Staff 1 Number of Sales Contracts 0 Sales Manager 5,000 5,000 Assistant to Sales Manager 0 0 Administrative Staff 0 0 Sales Staff Full-time Position 6,000 0 Commissions on Contracts 0% 0 Benefits & Payroll Taxes 33% 1,650 Recruiting 400 0 Rent 20 Sq feet per Salesperson 263 263 Insurance Premiums 0 0 Telephone + Cell 300 300 Supplies 50 50 Travel 1,500 0 Meals 600 0 Initial Training 0 0 Incentives Accural 125,000 0 Depreciation 68 68 Total Sales Division Operating Expense 7,331 Number Salesmen 4 Number of Contracts 0 Marketing 1 Vp Mktg 5,000 5,000 Staff 0 0 Benefits 33% 1,650 Rent 175 175 Insurance 0 0 Telephone 300 300 Freight & Postage 2,000 2,000 Supplies 1,000 1,000 Travel 1,500 1,500 Advertising 60,000 5,000 Depreciation 67 67 Total Marketing Operating Expense 16,692 Total Cost of Goods Sold 33,980 Gross Profit (33,980) Operating Expenses:
  • 34. Customer Service 0 Director 0 0 Assistant Director 0 0 Team Supervisor 0 0 Staff 2,000 0 Benefits 33% 0 Rent 175 0 Insurance 0 0 Telephone 100 0 Postage 50 0 Supplies 50 0 Depreciation 0 0 Total Customer Serv. Operating Expense 0 General & Administrative: 2 Chief Executive Officer (CEO) 6,000 6,000 Office Mgr/Receptionist 2,400 2,400 Chief Financial Officer (CFO) 0 0 Chief Legal Counsel (CLC) 0 0 Accounting: Controller 0 0 Assistant Controller 0 0 Accounts Payable 0 0 Accounts Receivable 0 0 Payroll 0 0 Human Resources Director 0 0 Office Receptionist 0 0 Training Director 0 0 Assistant Director 0 0 Staff 0 0 Benefits 33% 2,772 Rent 263 525 Insurance 2,500 2,500 Telephone 50 100 Freight & Postage 25 50 Subscriptions & Licenses 50 100 Supplies 100 200 Travel 1,500 1,500 Professional Services 3,000 3,000 IPO Consultanting 0 0 Seminars & Conferences 200 200 Training 0 0 Miscellaneous expenses 50 100 Amortization of Goodwill 0 0 Depreciation 70 70 Total General Admin. Operating Expense 19,517 Total Operating Expenses 19,517 Operating Profit (Loss) (53,497) Other Income (Expense) Interest Expense (Income) 0 0 Net Income Before Taxes & Depreciation (53,497) Income Taxes - State & Federal 0 Net Income After Taxes (53,497) Total Losses Yr-1 (53,497) CAPITAL EXPENDITURES IT Capital Expenditures: 1 Equipment, Furniture, Computers Server 2,000 2,000 Desktop 750 750 Furniture 500 500 Telephone 125 125 Cell Phone 300 300 Monthly Engineering Capital Purchase 3,675
  • 35. Total Engineering Capital Purchase 3,675 Sales Division Capital Expenditures: Equipment, Furniture, Computers Laptop 1,000 1,000 Desktop 750 750 Printer 300 300 Copier 0 0 Multi-Media Projector 1,000 1,000 Furniture 500 500 Telephone 125 125 Cell Phone 300 300 Monthly Sales Division Capital Purchase 3,975 Total Sales Division Capital Purchase 3,975 Marketing Capital Expenditures: Equipment, Furniture, Computers Desktop 750 750 Multi-Media Projector 1,000 1,000 Furniture 500 500 Telephone 125 125 Monthly Marketing Capital Purchase 2,375 Total Marketing Capital Purchase 2,375 Customer Service Capital Expenditures Equipment, Furniture, Computers Desktop 750 750 Furniture 500 500 Telephone 125 125 Monthly Customer Service Capital Expense 1,375 Total Customer Service Capital Expense 1,375 General Administration Capital Expense 1 Equipment, Furniture, Computers Laptop computer 1,000 1,000 Server 0 0 Desktop computer 750 750 Small Printer 300 300 Printer 1,500 1,500 Copier 2,000 2,000 Multi-Media Projector 0 0 Furniture 500 500 Telephone 125 125 Cell phone 300 300 Monthly Customer Service Capital Expense 6,475 Total Customer Service Capital Expense 6,475 Total Purchases Year One 17,875 Total Deprecitation Year One 258
  • 36. 2 3 4 5 6 7 8 0 1 4 15 15 15 15 0 1 5 20 35 50 65 0 1,098 4,392 16,470 16,470 16,470 16,470 0 0 1,098 5,490 21,960 38,430 54,900 0 1,098 5,490 21,960 38,430 54,900 71,370 1 1 1 1 1 1 1 0 0 0 0 0 0 0 6,667 6,667 6,667 6,667 6,667 6,667 6,667 0 0 0 0 0 0 0 2,200 2,200 2,200 2,200 2,200 2,200 2,200 263 263 263 263 263 263 263 300 300 300 300 300 300 300 0 0 0 0 0 0 0 300 300 300 300 300 300 300 25 25 25 25 25 25 25 50 50 50 50 50 50 50 100 100 100 100 100 100 100 53 53 53 53 53 53 53 9,958 9,958 9,958 9,958 9,958 9,958 9,958 1 1 1 1 1 1 1 0 1 2 2 2 2 2 5,000 5,000 5,000 5,000 5,000 5,000 5,000 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 6,000 6,000 6,000 6,000 6,000 6,000 0 0 0 0 0 0 0 1,650 3,630 3,630 3,630 3,630 3,630 3,630 0 400 0 0 0 0 0 263 263 263 0 263 263 263 0 0 0 0 0 0 0 300 300 300 300 300 300 300 50 50 50 50 50 50 50 0 1,500 1,500 1,500 1,500 1,500 1,500 0 600 600 600 600 600 600 0 0 0 0 0 0 0 0 1,000 4,000 15,000 15,000 15,000 15,000 68 68 68 68 68 68 68 7,331 18,811 21,411 32,148 32,411 32,411 32,411 4 4 4 4 4 4 4 0 0 0 0 0 0 0 1 1 1 1 1 1 1 5,000 5,000 5,000 5,000 5,000 5,000 5,000 0 0 0 0 0 0 0 1,650 1,650 1,650 1,650 1,650 1,650 1,650 175 175 175 175 175 175 175 0 0 0 0 0 0 0 300 300 300 300 300 300 300 2,000 2,000 2,000 2,000 2,000 2,000 2,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,500 1,500 1,500 1,500 1,500 1,500 1,500 5,000 5,000 5,000 5,000 5,000 5,000 5,000 67 67 67 67 67 67 67 16,692 16,692 16,692 16,692 16,692 16,692 16,692 33,980 45,460 48,060 58,798 59,060 59,060 59,060 (33,980) (44,362) (42,570) (36,838) (20,630) (4,160) 12,310
  • 37. 0 0 0 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2,000 2,000 2,000 2,000 0 0 0 660 660 660 660 0 0 0 175 175 175 175 0 0 0 0 0 0 0 0 0 0 100 100 100 100 0 0 0 50 50 50 50 0 0 0 50 50 50 50 0 0 0 68 68 68 68 0 0 0 3,103 3,103 3,103 3,103 2 2 2 2 2 2 2 6,000 6,000 6,000 6,000 6,000 6,000 6,000 2,400 2,400 2,400 2,400 2,400 2,400 2,400 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2,772 2,772 2,772 2,772 2,772 2,772 2,772 525 525 525 525 525 525 525 2,500 2,500 2,500 2,500 2,500 2,500 2,500 100 100 100 100 100 100 100 50 50 50 50 50 50 50 100 100 100 100 100 100 100 200 200 200 200 200 200 200 1,500 1,500 1,500 1,500 1,500 1,500 1,500 3,000 3,000 3,000 3,000 3,000 3,000 3,000 0 0 0 0 0 0 0 200 200 200 200 200 200 200 0 0 0 0 0 0 0 100 100 100 100 100 100 100 0 0 0 0 0 0 0 70 70 70 70 70 70 70 19,517 19,517 19,517 19,517 19,517 19,517 19,517 19,517 19,517 19,517 22,620 22,620 22,620 22,620 (53,497) (63,879) (62,087) (59,458) (43,250) (26,780) (10,310) 0 0 0 0 0 0 0 (53,497) (63,879) (62,087) (59,458) (43,250) (26,780) (10,310) 0 0 0 0 0 0 0 (53,497) (63,879) (62,087) (59,458) (43,250) (26,780) (10,310) (53,497) (63,879) (62,087) (59,458) (43,250) (26,780) (10,310) 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
  • 38. 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 258 258 258 326 326 326 326
  • 39. 9 10 11 12 Year One 15 15 15 15 125 80 95 110 125 16,470 16,470 16,470 16,470 137,250 71,370 87,840 104,310 120,780 506,178 87,840 104,310 120,780 137,250 643,428 1 1 1 1 12 0 0 0 0 0 6,667 6,667 6,667 6,667 80,004 0 0 0 0 0 2,200 2,200 2,200 2,200 26,401 263 263 263 263 3,150 300 300 300 300 3,600 0 0 0 0 0 300 300 300 300 3,600 25 25 25 25 300 50 50 50 50 600 100 100 100 100 1,200 53 53 53 53 636 9,958 9,958 9,958 9,958 119,491 1 1 1 1 2 2 2 2 5,000 5,000 5,000 5,000 60,000 0 0 0 0 0 0 0 0 0 0 6,000 6,000 6,000 6,000 60,000 0 0 0 0 0 3,630 3,630 3,630 3,630 39,600 0 0 0 0 400 263 263 263 263 2,888 0 0 0 0 0 300 300 300 300 3,600 50 50 50 50 600 1,500 1,500 1,500 1,500 15,000 600 600 600 600 6,000 0 0 0 0 0 15,000 15,000 15,000 15,000 125,000 68 68 68 68 816 32,411 32,411 32,411 32,411 313,904 4 4 4 4 0 0 0 0 1 1 1 1 5,000 5,000 5,000 5,000 60,000 0 0 0 0 0 1,650 1,650 1,650 1,650 19,800 175 175 175 175 2,100 0 0 0 0 0 300 300 300 300 3,600 2,000 2,000 2,000 2,000 24,000 1,000 1,000 1,000 1,000 12,000 1,500 1,500 1,500 1,500 18,000 5,000 5,000 5,000 5,000 60,000 67 67 67 67 804 16,692 16,692 16,692 16,692 200,304 59,060 59,060 59,060 59,060 633,699 28,780 45,250 61,720 78,190 9,729
  • 40. 1 1 1 1 8 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2,000 2,000 2,000 2,000 16,000 660 660 660 660 5,280 175 175 175 175 1,400 0 0 0 0 0 100 100 100 100 800 50 50 50 50 400 50 50 50 50 400 68 68 68 68 544 3,103 3,103 3,103 3,103 24,824 2 2 2 2 24 6,000 6,000 6,000 6,000 72,000 2,400 2,400 2,400 2,400 28,800 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2,772 2,772 2,772 2,772 33,264 525 525 525 525 6,300 2,500 2,500 2,500 2,500 30,000 100 100 100 100 1,200 50 50 50 50 600 100 100 100 100 1,200 200 200 200 200 2,400 1,500 1,500 1,500 1,500 18,000 3,000 3,000 3,000 3,000 36,000 0 0 0 0 0 200 200 200 200 2,400 0 0 0 0 0 100 100 100 100 1,200 0 0 0 0 0 70 70 70 70 840 19,517 19,517 19,517 19,517 234,204 22,620 22,620 22,620 22,620 6,160 22,630 39,100 55,570 (249,299) 0 0 0 0 0 6,160 22,630 39,100 55,570 (249,299) 0 0 0 0 0 6,160 22,630 39,100 55,570 (249,299) 6,160 22,630 39,100 55,570 (249,299) 1 1 1 1 0 0 0 0 2,000 0 0 0 0 750 0 0 0 0 500 0 0 0 0 125 0 0 0 0 300 0 0 0 0 3,675
  • 41. 0 0 0 0 3,675 0 0 0 0 1,000 0 0 0 0 750 0 0 0 0 300 0 0 0 0 0 0 0 0 0 1,000 0 0 0 0 500 0 0 0 0 125 0 0 0 0 300 0 0 0 0 3,975 0 0 0 0 4,100 0 0 0 0 750 0 0 0 0 1,000 0 0 0 0 500 0 0 0 0 125 0 0 0 0 2,375 0 0 0 0 2,375 0 0 0 0 750 0 0 0 0 500 0 0 0 0 125 0 0 0 0 1,375 0 0 0 0 1,375 1 1 1 1 0 0 0 0 1,000 0 0 0 0 0 0 0 0 0 750 0 0 0 0 300 0 0 0 0 1,500 0 0 0 0 2,000 0 0 0 0 0 0 0 0 0 500 0 0 0 0 125 0 0 0 0 300 0 0 0 0 6,475 0 0 0 0 6,475 0 0 0 0 17,875 326 326 326 326 3,640
  • 42. Heartbeat LLC Proforma of Projected Earnings - DATA SHEET ONLY YEAR TWO Increment 1 New Sales Contracts (Monthly) 15 Number of Contracts 140 Revenues: Sales Contracts Set-up (New) - Based on 100 bed facility x6 16,470 Contracts Monthly Fees 137,250 Total Gross Revenue 153,720 Cost of Goods Sold: IT DEPARTMENT 1 Vice President of Engineering 0 0 Manager of Engineering 7,500 7,500 Staff 0 0 Benefits 33% 2,475 Rent 263 263 Software 300 300 Insurance 0 0 Telephone + Cell 300 300 Freight & Postage 50 50 Supplies 75 75 Travel 200 200 Depreciation 53 53 Total Engineering Operating Expense 11,216 SALES DIVISION Number of Sales Staff 1 Number of Sales Contracts 4 Sales Manager 5,000 5,000 Assistant to Sales Manager 0 0 Administrative Staff 0 0 Sales Staff Full Time 7,000 7,000 Commissions on Contracts 0% 0 Benefits & Payroll Taxes 33% 3,960 Recruiting 400 0 Rent 263 263 Insurance 0 0 Telephone + Cell 300 300 Supplies 50 50 Travel 1,500 1,500 Meals 600 600 Initial Training 0 0 Incentives Accural 290,000 15,000 Depreciation calculation good for 3 xxx 68 68 Total Sales Division Operating Expense 33,741 Number Salesmen 6 Number of Contracts 1 Marketing 1 Director VP Mrkt 5,000 5,000 Staff 0 0 Benefits 33% 1,650 Rent 175 175 Insurance 0 0 Telephone 300 300 Freight & Postage 3,000 3,000 Supplies 1,000 1,000 Travel 1,500 1,500 Advertising 70,000 70,000 Depreciation 67 67 Total Marketing Operating Expense 82,692 Total Cost of Goods Sold 127,648 Gross Profit 26,072 Operating Expenses:
  • 43. Customer Service 1 Director 0 0 Assistant Director 0 0 Team Supervisor 0 0 Staff 3,000 3,000 Benefits 33% 990 Rent 175 175 Insurance 0 0 Telephone 150 150 Postage 25 25 Supplies 25 25 Depreciation 18 18 Total Customer Serv. Operating Expense 4,383 General & Administrative: 5 Chief Executive Officer (CEO) 6,000 6,000 Office Mgr/Receptionist 3,400 3,400 Chief Financial Officer (CFO) 0 0 Chief Legal Counsel (CLC) 0 0 Accounting: Controller 0 0 Assistant Controller 0 0 Accounts Payable 0 0 Accounts Receivable 0 0 Payroll 0 0 Human Resources: Director 0 0 Office Receptionist 0 0 Training: Director 0 0 Assistant Director 0 0 Staff 0 0 Benefits 33% 3,102 Rent 263 1,313 Insurance 2,500 2,500 Telephone 50 250 Freight & Postage 50 250 Subscriptions & Licenses 75 375 Supplies 150 750 Travel 2,500 12,500 Professional Services 9,000 9,000 IPO Consultanting 0 0 Seminars & Conferences 400 400 Training 0 0 Miscellaneous expenses 150 750 Amortization of Goodwill 0 0 Depreciation 70 70 Total General Admin. Operating Expense 40,660 Total Operating Expenses 45,043 Operating Profit (Loss) (18,971) Other Income (Expense) Interest Expense (Income) 0 0 Net Income Before Taxes & Depreciation (18,971) Income Taxes - State & Federal 0 Net Income After Taxes (18,971) Total Losses Yr-2 (18,971) CAPITAL EXPENDITURES IT Capital Expenditures: 1 Equipment, Furniture, Computers Server 2,000 0 Desktop 750 0 Furniture 500 0 Telephone 125 125 Cell Phone 300 300 Monthly Engineering Capital Expense 425
  • 44. Total Engineering Capital Purchase 425 Sales Division Capital Expenditures: Equipment, Furniture, Computers Laptop 1,000 1,000 Desktop 750 750 Printer 300 300 Copier 0 0 Multi-Media Projector 0 0 Furniture 500 500 Telephone 125 125 Cell Phone 300 300 Monthly Sales Division Capital 2,975 Total Sales Division Capital Purchase 2,975 Marketing Capital Expenditures: Equipment, Furniture, Computers Desktop 750 750 Multi-Media Projector 0 0 Furniture 500 0 Telephone 125 125 Monthly Marketing Capital Purchase 875 Total Marketing Capital Purchase 875 Customer Service Capital Expenditures Equipment, Furniture, Computers Desktop 750 750 Furniture 500 500 Telephone 125 125 Monthly CS Capital Purchase 1,375 Total Customer Service Capital 1,375 General Administration Capital Expenses 1 Equipment, Furniture, Computers Laptop computer 1,000 1,000 Server 2,000 0 Desktop computer 750 750 Small Printer 300 300 Printer 1,500 1,500 Copier 0 0 Multi-Media Projector 0 0 Furniture 500 500 Telephone 125 125 Cell phone 300 300 Monthly G&A Capital Purchase 4,475 Total G&A Capital Purchases 4,475 Total Purchases Year Two 10,125 Total Deprecitation Year One 276
  • 45. 2 3 4 5 6 7 8 15 20 20 20 25 25 25 155 175 195 215 240 265 290 16,470 21,960 21,960 21,960 27,450 27,450 27,450 153,720 170,190 192,150 214,110 236,070 263,520 290,970 170,190 192,150 214,110 236,070 263,520 290,970 318,420 1 1 1 1 1 1 1 0 0 0 0 0 0 0 7,500 7,500 7,500 7,500 7,500 7,500 7,500 0 0 0 0 0 0 0 2,475 2,475 2,475 2,475 2,475 2,475 2,475 113 113 113 113 113 113 113 300 300 300 300 300 300 300 0 0 0 0 0 0 0 300 300 300 300 300 300 300 50 50 50 50 50 50 50 75 75 75 75 75 75 75 200 200 200 200 200 200 200 53 53 53 53 53 53 53 11,066 11,066 11,066 11,066 11,066 11,066 11,066 1 1 1 1 1 2 2 4 4 4 4 4 6 6 5,000 5,000 5,000 5,000 5,000 5,000 5,000 0 0 0 0 0 0 0 0 0 0 0 0 0 0 7,000 7,000 7,000 7,000 7,000 14,000 14,000 0 0 0 0 0 0 0 3,960 3,960 3,960 3,960 3,960 6,270 6,270 0 0 400 0 0 0 0 263 263 263 263 263 525 525 0 0 0 0 0 0 0 300 300 300 300 300 600 600 50 50 50 50 50 100 100 1,500 1,500 1,500 1,500 1,500 3,000 3,000 600 600 600 600 600 1,200 1,200 0 0 0 0 0 0 0 15,000 20,000 20,000 20,000 25,000 25,000 25,000 68 68 68 68 68 68 68 33,741 38,741 39,141 38,741 43,741 55,763 55,763 6 6 6 6 6 6 6 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5,000 5,000 5,000 5,000 5,000 5,000 5,000 0 0 0 0 0 0 0 1,650 1,650 1,650 1,650 1,650 1,650 1,650 175 175 175 175 175 175 175 0 0 0 0 0 0 0 300 300 300 300 300 300 300 3,000 3,000 3,000 3,000 3,000 3,000 3,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,500 1,500 1,500 1,500 1,500 1,500 1,500 70,000 70,000 70,000 70,000 70,000 70,000 70,000 67 67 67 67 67 67 67 82,692 82,692 82,692 82,692 82,692 82,692 82,692 127,499 132,499 132,899 132,499 137,499 149,521 149,521 42,692 59,652 81,212 103,572 126,022 141,449 168,899
  • 46. 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3,000 3,000 3,000 3,000 3,000 3,000 3,000 990 990 990 990 990 990 990 175 175 175 38 38 76 76 0 0 0 0 0 0 0 150 150 150 150 150 150 150 25 25 25 25 25 25 25 25 25 25 25 25 25 25 18 18 18 18 18 18 18 4,383 4,383 4,383 4,246 4,246 4,284 4,284 5 5 5 5 5 5 5 6,000 6,000 6,000 6,000 6,000 6,000 6,000 3,400 3,400 3,400 3,400 3,400 3,400 3,400 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3,102 3,102 3,102 3,102 3,102 3,102 3,102 1,313 1,313 1,313 1,313 1,313 1,313 1,313 2,500 2,500 2,500 2,500 2,500 2,500 2,500 250 250 250 250 250 250 250 250 250 250 250 250 250 250 375 375 375 375 375 375 375 750 750 750 750 750 750 750 12,500 12,500 12,500 12,500 12,500 12,500 12,500 9,000 9,000 9,000 9,000 9,000 9,000 9,000 0 0 0 0 0 0 0 400 400 400 400 400 400 400 0 0 0 0 0 0 0 750 750 750 750 750 750 750 0 0 0 0 0 0 0 70 70 70 70 70 70 70 40,660 40,660 40,660 40,660 40,660 40,660 40,660 45,043 45,043 40,660 40,660 40,660 40,660 40,660 (2,351) 14,609 36,169 58,666 81,116 96,506 123,956 0 0 0 0 0 0 0 (2,351) 14,609 36,169 58,666 81,116 96,506 123,956 0 0 0 0 0 0 0 (2,351) 14,609 36,169 58,666 81,116 96,506 123,956 (2,351) 14,609 36,169 58,666 81,116 96,506 123,956 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
  • 47. 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 750 0 0 0 0 0 0 500 0 0 0 0 0 0 0 0 0 0 0 0 0 1,250 0 0 0 0 0 0 1,250 0 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 750 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 250 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1,000 0 0 0 0 0 0 1,000 0 0 0 0 0 0 1,000 0 0 1,250 0 276 276 276 276 276 276 276
  • 48. 9 10 11 12 Year Two 30 30 30 35 290 320 350 380 415 32,940 32,940 32,940 38,430 318,420 318,420 351,360 384,300 417,240 3,129,300 351,360 384,300 417,240 455,670 3,447,720 1 1 1 1 12 0 0 0 0 0 7,500 7,500 7,500 7,500 90,000 0 0 0 0 0 2,475 2,475 2,475 2,475 29,700 113 113 113 113 1,506 300 300 300 300 3,600 0 0 0 0 0 300 300 300 300 3,600 50 50 50 50 600 75 75 75 75 900 200 200 200 200 2400 53 53 53 53 636 11,066 11,066 11,066 11,066 132,942 2 2 2 2 6 6 6 6 5,000 5,000 5,000 5,000 60,000 0 0 0 0 0 0 0 0 0 0 14,000 14,000 14,000 14,000 126,000 0 0 0 0 0 6,270 6,270 6,270 6,270 61,380 0 0 0 0 400 525 525 525 525 4,725 0 0 0 0 0 600 600 600 600 5,400 100 100 100 100 900 3,000 3,000 3,000 3,000 27,000 1,200 1,200 1,200 1,200 10,800 0 0 0 0 0 30,000 30,000 30,000 35,000 290,000 68 68 68 68 816 60,763 60,763 60,763 65,763 446,640 6 6 6 6 1 1 1 1 1 1 1 1 5,000 5,000 5,000 5,000 60,000 0 0 0 0 0 1,650 1,650 1,650 1,650 19,800 175 175 175 175 2,100 0 0 0 0 0 300 300 300 300 3,600 3,000 3,000 3,000 3,000 36,000 1,000 1,000 1,000 1,000 12,000 1,500 1,500 1,500 1,500 18,000 70,000 70,000 70,000 70,000 840,000 67 67 67 67 804 82,692 82,692 82,692 82,692 992,304 154,521 154,521 154,521 159,521 1,712,667 196,839 229,779 262,719 296,149 1,735,054
  • 49. 1 1 1 1 12 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3,000 3,000 3,000 3,000 36,000 990 990 990 990 11,880 76 76 76 76 1,232 0 0 0 0 0 150 150 150 150 1,800 25 25 25 25 300 25 25 25 25 300 18 18 18 18 216 4,284 4,284 4,284 4,284 51,728 5 5 5 5 60 6,000 6,000 6,000 6,000 72,000 3,400 3,400 3,400 3,400 40,800 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3,102 3,102 3,102 3,102 37,224 1,313 1,313 1,313 1,313 15,750 2,500 2,500 2,500 2,500 30,000 250 250 250 250 3,000 250 250 250 250 3,000 375 375 375 375 4,500 750 750 750 750 9,000 12,500 12,500 12,500 12,500 150,000 9,000 9,000 9,000 9,000 108,000 0 0 0 0 0 400 400 400 400 4,800 0 0 0 0 0 750 750 750 750 9,000 0 0 0 0 0 70 70 70 70 840 40,660 40,660 40,660 40,660 487,914 40,660 40,660 40,660 40,660 501,063 151,896 184,836 217,776 251,206 1,195,412 0 0 0 0 0 151,896 184,836 217,776 251,206 1,195,412 0 0 0 0 0 151,896 184,836 217,776 251,206 1,195,412 151,896 184,836 217,776 251,206 1,195,412 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 125 0 0 0 0 300 0 0 0 0 425
  • 50. 0 0 0 0 425 0 0 0 0 1,000 0 0 0 0 750 0 0 0 0 300 0 0 0 0 0 0 0 0 0 0 0 0 0 0 500 0 0 0 0 125 0 0 0 0 300 0 0 0 0 2,975 0 0 0 0 2,975 0 0 0 0 750 0 0 0 0 0 0 0 0 0 0 0 0 0 0 125 0 0 0 0 875 0 0 0 0 875 0 0 0 0 1,500 0 0 0 0 1,000 0 0 0 0 125 0 0 0 0 2,625 0 0 0 0 2,625 1 1 1 1 0 0 0 0 1,000 0 0 0 0 0 0 0 0 0 1,500 0 0 0 0 300 0 0 0 0 1,500 0 0 0 0 0 0 0 0 0 0 0 0 0 0 750 0 0 0 0 125 0 0 0 0 300 0 0 0 0 5,475 0 0 0 0 5,475 0 0 0 0 12,375 276 276 276 276 3,312
  • 51. Hearthbeat LLC Proforma of Projected Earnings - DATA SHEET ONLY YEAR Three Increment 1 New Sales Contracts (Monthly) 35 Number of Contracts 450 Revenues: Sales Contracts Set-up (New) 38,430 Contracts Monthly Fees 455,670 Total Gross Revenue 494,100 Cost of Goods Sold: IT DEPARTMENT 1 Vice President of Engineering 0 0 Manager of Engineering 8,500 8,500 Staff 0 0 Benefits 33% 2,805 Rent 263 263 Software 300 300 Insurance 0 0 Telephone + cell 300 300 Freight & Postage 75 75 Supplies 100 100 Travel 300 300 Depreciation 53 53 Total Engineering Operating Expenses 12,696 SALES DIVISION Number of Sales Staff 3 Number of Sales Contracts 8 Sales Manager 5,000 5,000 Assistant to Sales Manager 3,000 3,000 Administrative Staff 0 0 Sales Staff Full-time Position 8,000 24,000 Commissions on Contracts 0% 0 Benefits & Payroll Taxes 33% 10,560 Recruiting 400 400 Rent 263 788 Insurance 0 0 Telephone + cell 600 1,800 Supplies 50 150 Travel 1,500 4,500 Meals 600 1,800 Initial Training 0 0 Incentives 570,000 35,000 Depreciation calculation good for 3 xxx 68 68 Total Sales Division Operating Expenses 87,066 Number Salesmen 6 Number of Contracts 6 Marketing 1 Director VP Mrkt 5,000 5,000 Staff 0 0 Benefits 33% 1,650 Rent 175 175 Insurance 0 0 Telephone 300 300 Freight & Postage 4,000 4,000 Supplies 1,000 1,000 Travel 1,500 1,500 Advertising 80,000 80,000 Depreciation 67 67 Total Marketing Operating Expense 93,692 Total Cost of Goods Sold 193,453 Gross Profit 300,647 Operating Expenses:
  • 52. Customer Service 2 Director 0 0 Assistant Director 0 0 Team Supervisor 0 0 Staff 4,000 8,000 Benefits 33% 2,640 Rent 175 350 Insurance 0 0 Telephone 200 400 Postage 50 100 Supplies 50 100 Depreciation 35 35 Total Customer Serv. Operating Expense 11,625 General & Administrative: 7 Chief Executive Officer (CEO) 6,000 6,000 Office Mgr/Receptionist 4,400 4,400 Chief Financial Officer (CFO) 0 0 Chief Legal Counsel (CLC) 0 0 Accounting Controller 0 0 Assistant Controller 0 0 Accounts Payable 0 0 Accounts Receivable 0 0 Payroll 0 0 Human Resources Director 0 0 Office Receptionist 0 0 Training Director 0 0 Assistant Director 0 0 Staff 0 0 Benefits 33% 3,432 Rent 263 1,838 Insurance 2,500 2,500 Telephone 50 350 Freight & Postage 75 525 Subscriptions & Licenses 100 700 Supplies 175 1,225 Travel 3,500 24,500 Professional Services 9,000 9,000 IPO Consultanting 0 0 Seminars & Conferences 400 400 Training 0 0 Miscellaneous expenses 150 1,050 Amortization of Goodwill 0 0 Depreciation 70 70 Total General Admin. Operating Expenses 55,990 Total Operating Expenses 55,990 Operating Profit (Loss) 233,033 Other Income (Expense) Interest Expense (Income) 0 0 Net Income Before Taxes & Depreciation 233,033 Income Taxes - State & Federal 0 Net Income After Taxes 233,033 Total Losses Yr-3 233,033 CAPITAL EXPENDITURES IT Capital Expenditures: 1 Equipment, Furniture, Computers Server 2,000 0 Desktop 750 0 Furniture 500 0 Telephone 125 125 Cell Phone 300 300