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Introducing the
       Agency.
10 r easons why
Gr ey/G2.
1.  A worldwide pool of communication professionals
    with experience relevant to your business
2. Strong presence in countries you need service
3. Expertise in various fields of marketing communication
4. Ability to keep our Clients stay with us for long
5. Creative ideas that shine
6. Proven effectiveness in building our Clients’ business
7. Unique methodologies to maximize your communication ROI
8. A network that works
9. Efficiency tools to facilitate info exchange & knowledge share
10. Our commitment to our clients




                                                                    2
Our Anatomy.
•   Founded in 1917
•   147 offices in 93 countries
     • 8,000 employees worldwide
     • 5th largest agency network in the world
     • Serving 100 of the Fortune 500

•   Part of the WPP Group of companies, one the world’s largest
    communication groups
Our networ k.
Gr ey/G2 ar ound the
        globe.

495 Offices • 158 Cities • 83 Countries • 10,500 employees

 Americas                              Europe, Middle East & Africa                         Asia Pacific
 Argentina                                                                                  Australia
                      Austria            Germany      Luxembourg     Saudi Arabia
 Brazil                                                                                     Bangladesh
                      Belgium            Ghana        Macedonia      Slovak Republic
 Canada                                                                                     China
                      Belarus            Greece       Moldova        Slovenia
 Chile                                                                                      Hong Kong
                      Botswana           Hungary      Morocco        South Africa
 Colombia                                                                                   India
                      Bulgaria           Ireland      Netherlands    Spain
 Costa Rica                                                                                 Indochina
                      Croatia            Israel       Nigeria        Sweden
 Dominican Republic                                                                         Indonesia
                      Cyprus             Italy        Norway         Switzerland
 Ecuador                                                                                    Japan
                      Czech Republic     Kazakhstan   Poland         Turkey
 El Salvador                                                                                Malaysia
                      Denmark            Kenya        Portugal       Ukraine
 Guatemala                                                                                  New Zealand
                      Egypt              Latvia       Romania        United Arab Emirates
 Honduras                                                                                   Pakistan
                      Estonia            Lebanon      Russia         United Kingdom
 Jamaica                                                                                    Philippines
                      Finland            Lithuania    Saudi Arabia   Uzbekistan
 Mexico                                                                                     Singapore
                      France                                         Zimbabwe
 Nicaragua                                                                                  South Korea
 Panama                                                                                     Sri Lanka
 Peru                                                                                       Taiwan
 Puerto Rico                                                                                Thailand
 Trinidad & Tobago                                                                          Vietnam
 United States
 Uruguay
 Venezuela
A Total Communications
    Company.
                       Our advertising agency offers Brand strategy, creative strategy and
                       creative execution across all platforms.



                  Our diversified marketing services company, that combines
                  shopper marketing, relationship marketing, digital marketing,
                  data analytics and branding and design.


                  Our data and insight integrator that enables the development of
                  research based strategies and modeling for prediction of outcomes
                  or optimization of investments.



                  Our interactive marketing agency developing award-winning and
                  innovative work across channels and platforms, that people love –
                  while also delivering measurable business results for our clients.




+   Public Relations               Media Buying &
Gr eat Names.
         Gr eat Mar keter s.
         Gr eat Relationships.

                          No. of Brands   No. of Countries
Client     Client Since
                            Managed           Globally


              1956             31               44

              1955             21               41

              1963             25               42

              2010             1                15
Grey/G2 in CEE:
21 offices, 600
employees
Grey/G2 Hungary



                          Gabor Toth           Ilona Kolipka
                           CEOHungary             COOHungary
                       CEO Grey Group CEE    Ilona.kolipka@grey.hu
                        gabor.toth@grey.hu


                  Address                    Key Clients
                  Andrássy út 9.             Procter & Gamble
                  1061 Budapest, Hungary     GlaxoSmithKline
                  1538 Pf. 466               Allianz Insurance
                  Tel: (36.1) 2 14 67-50     BAT
                                             Rauch
                  Employees: 65              Kraft Foods
                                             Bayer
1+1=3
In Hungary, we are a unique joint venture of two
networks, Grey and G2, combining and amplifying vast
local and international expertise in numerous disciplines.
About our beliefs.
We believe in wor king
collabor atively.
With each other, and with our clients.
Teamwork is not a ‚nice to have‘, it‘s a must:
nothing sinks a ship faster than too many egos.
We believe in ambition.

Goals are incredibly important, but ambition is even more so.
Because ambition is what turns a goal into a mission. And people
who are on a mission will stop at nothing to accomplish it.
We believe in focus.

Most clients and most agencies go wrong right at the start. They
pick up the wrong problem to solve. So that is why we invest
more energy upfront to identify where we can create the most
impact. It saves time, it saves money and sometimes it has
already saved brands.
Our clients.




               15
We believe in awar ds.

They demonstrate our value.
They show our peers how we mean business.
They help us attract and keep the best talent.
They make us proud.
And isn‘t it better to have a proud agency
fighting for you?
Proud of.

5th place on the M-List
ranking* in 2011
*Hungarian agencies
ranked based on total
No of points collected
after creative and
effectiveness awards




                           17
Ef ficiency at the cor e.
                                    Effie 2002-2012 Hungary


Ranking Agency             Bronze   Silver        Gold        Platinum    Total

  1    Grey/G2                                                               30
  2    McCann Erickson                                                       28
  3    DDB                                                                   20
  4    Young & Rubicam                                                       19
  5    Leo Burnett                                                           11
  6    Publicis                                                              9
  7    Ogilvy & Mather                                                       7
  8    JWT                                                                   6
  9    TBWA                                                                  5
  10   Saatchi & Saatchi                                                     5
  11   Scholz & Friends                                                      4
  12   Lowe GGK                                                              4
  13   D'Arcy                                                                2




                                                                     Source: Effie
Our Mission.

We integrate unique intelligence, focused creativity and leading-
edge technology to develop selling concepts that deepen
people’s commitment to our clients’ brands.
With a success proven
planning process:
Pathfinder™
..and the Brand Shift™
             Philosophy.
                                              The purpose, mission or ambition
                                                   for the brand/business
                                                                   to


                                                           T


                           The SHIFT is how we
 from
          F                will enable the brand to
                                gain trajectory.
Our departure point – it
can be a positioning or
       mindset
With proprietary tools to
anatomize the customer’s
path to purchase.


                   How do consumers
                   purchase the product?
                   When and why do
                   consumers buy the
                   product?
                   What shapes their
                   decision?
                   Where can we best
                   address them on their
                   path to purchase?
Extensive and pr oven
              r e gional coor dination
              exper tise.
We don’t believe in a one-size-fits-all approach to   •   Client budget holdings and
regional client service. We apply the principles          decision-making
that we have learned through years of effectively     •   What’s global vs. what’s local
handling multinational business. At the heart of      •   Common criteria for success
that is the belief that each business and Brand is
                                                      •   The framework to ensure
different, and that there is no one approach. With
each client, we take into account ►                       consistent communications
Some recent work.
Allianz.
Chevr olet.
Lenor.
Rauch Ice-T.
Unicef.
Chocome.




           30
Ef Zámbó.




            31
We are here to build your business!

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Grey G2 introduction

  • 1. Introducing the Agency.
  • 2. 10 r easons why Gr ey/G2. 1. A worldwide pool of communication professionals with experience relevant to your business 2. Strong presence in countries you need service 3. Expertise in various fields of marketing communication 4. Ability to keep our Clients stay with us for long 5. Creative ideas that shine 6. Proven effectiveness in building our Clients’ business 7. Unique methodologies to maximize your communication ROI 8. A network that works 9. Efficiency tools to facilitate info exchange & knowledge share 10. Our commitment to our clients 2
  • 3. Our Anatomy. • Founded in 1917 • 147 offices in 93 countries • 8,000 employees worldwide • 5th largest agency network in the world • Serving 100 of the Fortune 500 • Part of the WPP Group of companies, one the world’s largest communication groups
  • 5. Gr ey/G2 ar ound the globe. 495 Offices • 158 Cities • 83 Countries • 10,500 employees Americas Europe, Middle East & Africa Asia Pacific Argentina Australia Austria Germany Luxembourg Saudi Arabia Brazil Bangladesh Belgium Ghana Macedonia Slovak Republic Canada China Belarus Greece Moldova Slovenia Chile Hong Kong Botswana Hungary Morocco South Africa Colombia India Bulgaria Ireland Netherlands Spain Costa Rica Indochina Croatia Israel Nigeria Sweden Dominican Republic Indonesia Cyprus Italy Norway Switzerland Ecuador Japan Czech Republic Kazakhstan Poland Turkey El Salvador Malaysia Denmark Kenya Portugal Ukraine Guatemala New Zealand Egypt Latvia Romania United Arab Emirates Honduras Pakistan Estonia Lebanon Russia United Kingdom Jamaica Philippines Finland Lithuania Saudi Arabia Uzbekistan Mexico Singapore France Zimbabwe Nicaragua South Korea Panama Sri Lanka Peru Taiwan Puerto Rico Thailand Trinidad & Tobago Vietnam United States Uruguay Venezuela
  • 6. A Total Communications Company. Our advertising agency offers Brand strategy, creative strategy and creative execution across all platforms. Our diversified marketing services company, that combines shopper marketing, relationship marketing, digital marketing, data analytics and branding and design. Our data and insight integrator that enables the development of research based strategies and modeling for prediction of outcomes or optimization of investments. Our interactive marketing agency developing award-winning and innovative work across channels and platforms, that people love – while also delivering measurable business results for our clients. + Public Relations Media Buying &
  • 7. Gr eat Names. Gr eat Mar keter s. Gr eat Relationships. No. of Brands No. of Countries Client Client Since Managed Globally 1956 31 44 1955 21 41 1963 25 42 2010 1 15
  • 8. Grey/G2 in CEE: 21 offices, 600 employees
  • 9. Grey/G2 Hungary Gabor Toth Ilona Kolipka CEOHungary COOHungary CEO Grey Group CEE Ilona.kolipka@grey.hu gabor.toth@grey.hu Address Key Clients Andrássy út 9. Procter & Gamble 1061 Budapest, Hungary GlaxoSmithKline 1538 Pf. 466 Allianz Insurance Tel: (36.1) 2 14 67-50 BAT Rauch Employees: 65 Kraft Foods Bayer
  • 10. 1+1=3 In Hungary, we are a unique joint venture of two networks, Grey and G2, combining and amplifying vast local and international expertise in numerous disciplines.
  • 12. We believe in wor king collabor atively. With each other, and with our clients. Teamwork is not a ‚nice to have‘, it‘s a must: nothing sinks a ship faster than too many egos.
  • 13. We believe in ambition. Goals are incredibly important, but ambition is even more so. Because ambition is what turns a goal into a mission. And people who are on a mission will stop at nothing to accomplish it.
  • 14. We believe in focus. Most clients and most agencies go wrong right at the start. They pick up the wrong problem to solve. So that is why we invest more energy upfront to identify where we can create the most impact. It saves time, it saves money and sometimes it has already saved brands.
  • 16. We believe in awar ds. They demonstrate our value. They show our peers how we mean business. They help us attract and keep the best talent. They make us proud. And isn‘t it better to have a proud agency fighting for you?
  • 17. Proud of. 5th place on the M-List ranking* in 2011 *Hungarian agencies ranked based on total No of points collected after creative and effectiveness awards 17
  • 18. Ef ficiency at the cor e. Effie 2002-2012 Hungary Ranking Agency Bronze Silver Gold Platinum Total 1 Grey/G2 30 2 McCann Erickson 28 3 DDB 20 4 Young & Rubicam 19 5 Leo Burnett 11 6 Publicis 9 7 Ogilvy & Mather 7 8 JWT 6 9 TBWA 5 10 Saatchi & Saatchi 5 11 Scholz & Friends 4 12 Lowe GGK 4 13 D'Arcy 2 Source: Effie
  • 19. Our Mission. We integrate unique intelligence, focused creativity and leading- edge technology to develop selling concepts that deepen people’s commitment to our clients’ brands.
  • 20. With a success proven planning process: Pathfinder™
  • 21. ..and the Brand Shift™ Philosophy. The purpose, mission or ambition for the brand/business to T The SHIFT is how we from F will enable the brand to gain trajectory. Our departure point – it can be a positioning or mindset
  • 22. With proprietary tools to anatomize the customer’s path to purchase. How do consumers purchase the product? When and why do consumers buy the product? What shapes their decision? Where can we best address them on their path to purchase?
  • 23. Extensive and pr oven r e gional coor dination exper tise. We don’t believe in a one-size-fits-all approach to • Client budget holdings and regional client service. We apply the principles decision-making that we have learned through years of effectively • What’s global vs. what’s local handling multinational business. At the heart of • Common criteria for success that is the belief that each business and Brand is • The framework to ensure different, and that there is no one approach. With each client, we take into account ► consistent communications
  • 30. Chocome. 30
  • 32. We are here to build your business!

Hinweis der Redaktion

  1. We are everywhere we need to be.