The document summarizes the typical features of Women's Running Magazine, including its target demographics of late 20s to early 40s healthy women, predominantly white models used in photos, and semi-glossy print quality. It also describes the mix of content as stories, articles, fitness guides and commercial advertisements, with a balanced mix of large eye-catching images and bold text alongside full-page photos and full text pages. Headlines are small compared to cover lines promoting weight loss or what models are wearing.

1. By
Jubeda Akthar
&
Emma Phillips
Women’s Running Magazine (2014)
February issue

2. Function/Audience/Personality

3. Who Appears in the Different Types of
Pictures?
Late 20s – early 40s
Healthy
Modern Woman
Ideal healthy female
Majority of images only
white people

5. Print Quality
•Semi Glossy
•90 gsm
•Vibrant, bold colours
•Soft and delicate – easy to hold
Kind of work published?
•Food Photography
•Travel
•Events
•Commercial – Adverts for fitness items
•Studio
Formula in terms of content?
•Mix of stories and articles – variety
•Fitness lesson guides and motivational stories

7. Magazine uses large images of
models smiling,
very slim, in sports outfits.
The text is bold and bright
conveying a sense of
urgency and importance –
eye catching

8. Amount of text to images
Majority balanced – e.g. There are pages with full text
alongside pages with full size images
Style of headline?
Headline blends in with the cover lines on front cover and
with what the model is wearing
Headline is small in comparison to the main cover line
“Lose Weight Fast”
This suggests that the title of the magazine does not matter
in comparison to the magazines content