1.
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SMART
WARC’s The Best of
the Best 2019

2.
GET ADVERTISING SMART
WARC’s Best of the Best
Earlier this week, WARC announced its first-ever ‘Best of the Best’ global index of
excellence which aggregates results from across three recently released WARC Rankings
– Creative 100, Effective 100 and Media 100. BBDO was announced the #1 agency network
in the world, with 59 of our offices contributing to our winning network total.
Four of the top 10 agencies were BBDO agencies, with this achievement led by BBDO
New York which was awarded the top spot. AMV BBDO came in fourth, Colenso BBDO
were 6th
, and Almap BBDO took 10th
best agency in the world. This is a huge victory.
“The ‘Best of the Best’ – it literally can’t get better than that
when it comes to public recognition of BBDO Worldwide…
Having four agencies in the top Ten, including BBDO New
York at No. 1 demonstrates the breadth of talent in the
network,” - Andrew Robertson, President and CEO, BBDO
Worldwide
Our global client, Mars was the number three advertiser, with its ranking boosted by its
Pedigree brand, which was awarded the fifth top brand and is handled by various BBDO
agencies.
BBDO’s stellar performance played a vital part in the success our holding company, with
Omnicom Group named the Best of the Best holding company. The win was referred to as
“a proud moment,” by John Wren, Chairman and CEO, Omnicom Group. "Employees
across the globe come to work every day ready to deliver world-class services for our
clients, and that shines through as they're recognized by WARC for their creativity,
marketing effectiveness and media excellence. Congratulations to all our people who can
take great pride in these accomplishments."
The new award aggregates the results of Warc’s Creative 100, Effective 100 and Media
100; winning this award drives home BBDO’s strengths in creativity and effectiveness.

3.
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WARC’s Best of the Best
THE MOST CREATIVE
Warc’s Creative 100 is an annual ranking of the world’s most creative advertising and
marketing campaigns, and the companies that created them; the top network rank in 2019
was awarded to BBDO Worldwide for the 13th
year in a row, if you include the award’s
predecessor, the Gunn Report. Of the top 10 most creative campaigns, BBDO campaigns
that sparked conversation were big winners. AMV BBDO’s Blood Normal Campaign for
Libresse broke taboos around periods and took second place, earning a 90% increase in
share of voice. BBDO New York’s The Talk for P&G aimed to drive conversations about
racial bias, under the holding company’s My Black Is Beautiful initiative. The Talk took 8th
most creative campaign, having generated 15.8 million earned social mentions of My Black
Is Beautiful.
THE MOST EFFECTIVE
Meanwhile, BBDO Worldwide took second most effective network in the Warc’s Effective
100 2019. BBDO agencies created two of the top 10 most effective campaigns: Colenso
BBDO was the agency responsible for the fifth most effective campaign, Pedigree’s Child
Replacement Scheme; a multimedia campaign which targeted parents whose children had
left home with the idea of dog adoption. The campaign led to 824% increase in dog
adoption enquiries, as well as the all-important increase in sales of 10.8%.
CHE Proximity created the 9th
most effective campaign, the Hearing Test in Disguise for
Cochlear. The hearing implant brand created a film that acted as a hearing test in disguise,
with two possible outcomes depending on a viewers’ hearing ability. Cochlear generated
$2.08 AUD for every $1 spent, and 13 people had their hearing restored, with more having
surgery to rectify their hearing.
To be awarded the Best of the Best, you have to be strong across the board.
The work, works.

4.
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WARC’s Best of the Best
If you are interested in learning more about the subject of this article, please contact
Sarah Emmerson, Insights Planner, emmersons@bbdoknows.com.
ABOUT BBDO KNOWS
BBDO KNOWS is a planning resource for the BBDO network.
BBDO KNOWS offers thinking, strategy, insights and inspiration on key categories, key
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If you are interested in learning more about the way BBDO thinks please contact Melanie
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