How 3D printing will revolutionize the world and the retail industry

How 3D Printing will revolutionize
the world & the Retail Industry
Helping brands
to understand
the future of digital &
marketing

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A new revolution emerges …
Question

Do you believe in …
Teleportation ?

Imagine …

What would happen if
Brands could teleport their products
directly to the customers ?

Teleport an item, a product ?

Well…
it’s already possible
thanks to …
3D Printing

http://www.youtube.com/watch?v=hPNxm5sWJIk

3D Printing = Print an item from a digital file


http://www.youtube.com/watch?v=IS4Xw8f9LCc

Decoration, jewelry, fashion, ... applications are countless


http://www.youtube.com/watch?v=IS4Xw8f9LCc

Print your bespoke tailored underwear …


http://www.youtube.com/watch?feature=player_embedded&v=BUUNt_N48EQ

A new revolution not only for « cheap products »
3D printed Designers dresses at the last Fashion Week in Paris


http://arstechnica.com/tech-policy/2013/03/download-this-gun-3d-printed-semi-automatic-fires-over-600-rounds/

In the United States, some try printing ... firearms!


http://www.youtube.com/watch?feature=player_embedded&v=iictiOdHhXc#!

From your printer to your mouth

Print your own chocolates


http://www.makerbot.com/

3D Printing
Technology now easily available

Makerbot : 3D Printer from $ 2,199 U.S.


http://www.kickstarter.com/projects/1351910088/3doodler-the-worlds-first-3d-printing-pen

3D Printing
Technology doesn’t stop evolving : for example the 3D printing Pen


Teleport an item, a product ?

3D Printing
=
Digitalize the material
from Atoms to Octets

3D Printing explosion
A large-scale revolution?

Let’s try …
Imagine the implications of this
innovation…

A designer can get a worldwide delivery
overnight and become an international brand in a few days ...

Deliver a product
= deliver a file


A designer can get a worldwide delivery
overnight and become an international brand in a few days ...

Spread a product, to the speed and the scale of Gangnam Style ?


If customers can download a product
Instantaneously … what will the retail be for ?

Retail 3D printing
Unlimited choice Unlimited choice
Low availability Instant availability

Open Open
8/24 5/7 24/24 7/7

Shipping cost No Shipping cost

Parking fees No Parking fees

Latency No Latency

Poor customization Customization

Significant environmental Poor environmental
impact impact


3D printing will undermine the whole value chain !
A collapse of freight ?


The end of Chinese manufacturer Empire ?


The end of storage, wholesalers, and parts?


Who will be the next leaders of the 3D economy ?
Question : Who will launch the “3D Files iTunes”


https://sketchfab.com/

Ever wondered how 3D artists showcase their work on the web?
Sketchfab, the “YouTube of 3D content”


http://aws.amazon.com/fr/

Clue : Amazon revenue = $ 1.6 Billion …
Commercializing its hosting in Cloud

One of the future winners of #dematerialization and @virtualization


You think you can avoid the consequences...
Remember about the music industry...

#blindness and #resistance to change


Remember about the music industry ...
And its desperate struggle against piracy and illegal downloading ...

Fighting a lost battle : Pyramid against network


Imagine if customers could copy your products …
instantly and globally ?

Fighting a lost battle : Pyramid against network


Download Websites already offer ….

3D Printing source files


http://publicknowledge.org/it-will-be-awesome-if-they-dont-screw-it-up

Legal battles …
… coming soon

Legal Temporality versus Technological Temporality = #fail


And if they change or improve your products before
Redeliver created files ...


And if they change or improve your products before
Redeliver created files ...

How to win when your customers become your competitors / enemies ?


FabLabs, the “Internet cafe” for Makers

One more step towards 3D Printing for all

Try > Learn > Make together > Share the knowledge


And if tomorrow the concept of Copyright lapses ?
Your “business model” could survive ?


3D Printing explosion ?
A large-scale revolution ?

It sounds crazy ?
Yet, this is only the beginning …

3D Printing serving the medical
Magic Arms Project (easy way to reprint parts while the child body is growing)

An exoskeleton to assist disabled children in developing nations.


http://www.ted.com/talks/anthony_atala_printing_a_human_kidney.html , 10:30 to 14:38

How would you print …
… a human organ ?


Bio Printing comes …
All cyborgs ?

Unlimited #Grafts #Ethics #Doping #Everlasting life


Bio Printing comes
Will you refuse to be grafted to be as productive as your colleagues?

Moore's Law applied to humans? #Augmented Humans


3D printing will have an impact at least as big ...
… than the invention of printing by Gutenberg


Even U.S. President Barack Obama …

… mentioned 3D Printing in the State of the Union Address

“The 3D printing that has the
potential to revolutionize the
way we make almost
everything”


3D printing will have an impact at least as big ...
… than the invention of printing by Gutenberg

Are you ready to make your revolution ?

Will you be a member of the next
Renaissance ?


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Download these slides

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Thanks for your attention
Helping brands
to understand
the future of digital &
marketing Vincent Ducrey
CoFounder

Contacts :
+33.6.11.62.37.94
Vincent.ducrey@hubintitute.com
http://www.hubinstitute.com

Emmanuel Vivier
CoFounder

Contacts :
+33.6.11.62.37.94
emmanuel.vivier@hubinstitute.com
http://www.hubinstitute.com

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How 3D printing will revolutionize the world and the retail industry

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