The document discusses design considerations for a magazine targeted towards older audiences. It recommends using a bold header to catch readers' attention, sophisticated yet friendly fonts, nature backgrounds to create a warm feel, and bright complementary colors. Subheadings should be bright but not overpower the main image. Articles targeting a similar age group will resonate more with readers. Colorful text, alliteration, puns and social media links can make the magazine more appealing and modern. Relevant images and witty advertising will be important. Bright colors, contrasting lettering and consistency in fonts between the magazine and website are also suggested.

2. I think a bold header is
the important in the role
of catching an audiences
eye. I t needs to stand
out above other choices.
I need to use
sophisticated yet
friendly-looking fonts to
suit yet lure the older
audience.
I like the idea of using
nature related
backgrounds to create
a warm feel to the
magazine.
Also the colours
incorporated in these
photos are important.
I like bright yet
complimentary.
I think its important that
subheadings are bright and
also fill a fair amount of the
cover without intruding the
main cover image too much.

3. Using articles aimed at or about people
of a similar age or status than the
audience will draw their attention more
because they can relate.
I think using colour within
the text is a clever way to
grab and keep attention.
The more attractive it looks
the more intriguing it is.
Alliteration and puns
will be a great way to
title an article because
it makes it seem more
friendly and therefore
more readable.
Using links to social networks
make the middle aged target
audience feel modernised and
this appeals to them because
its almost complimentary.
Choosing the correct,
relevant images will
be key when selling an
article.

4. I think bright colours are good for
a billboard advertisement
because it makes the
advertisement more attractive.
Using a witty phrase
or a well known slogan
will be essential on a
billboard in order to
be a successful
advertisement.
I will use contrasting
lettering to catch the eyes
of my target audience
when they least expect.

5. I will adopt the technique of
using the same font used in the
webpage as the magazine cover
itself as it is a great way to keep
consistency in my work and
create professionalism.
I think are good advertisement its eye I think are good advertisement its eye Using advertisements
for related causes may
be a good way to adopt
some of their audience.
Adding interactive parts
to a website such as a
membership will be a
good idea to make the
reader think they’re
getting something out
of buying my magazine.
On my own web pages I will stick to a
simplistic colour theme because although this
approach is effective, I think two or three
colours will look more sophisticated
considering the age of the target audience.