1. The masthead of the magazine
is hidden behind the main
image. This suggests that it has
already established its brand
identity and so the audience
would immediately recognise
the magazine without the title
being fully visible.
This headline acts as a lure to draw the
audience it, by creating a sense of
enigma. The audience is encouraged
to read on to find out the full story.
The font is bold and dramatic,
grabbing the audience’s attention.
Also, the black and white is similar to a
newspaper headline, suggesting that it
is an important story.
The image overlaps the title of the
magazine, making it the main
focus. The star of the magazine,
Amy Winehouse, is portrayed as
having a bad-girl image, with many
tattoos on show. The image
captures the classic, widely
recognised Amy Winehouse with
her beehive hair and winged
eyeliner. Her facial expression and
body language suggests she’s not
afraid of who she is and she is
quite an assertive character. The
direct eye contact engages the
audience and she appears strong
and independent.
The use of the red font is an
example of resonance, tying in
not only with the colours of
her tattoo, but also
highlighting her devilish
personality. The blue matches
the colour of her bra strap,
and as it’s a contrasting
colour, it could suggest, she
also has a calmer side to her
personality.
The barcode is
positioned in the bottom
corner, as it is of the
least importance.
The cover lines show the
content of the magazine,
which in this case shows the
names of artists on tour in the
summer. This gives the
audience an idea as to the style
of music the magazine
supports.
The rule of thirds is used, with
the left hand side being really
busy with text and the image
taking up the rest of the space.

2. The masthead has a strong brand
identity, with the iconic font and
colour. The red stands out and
immediately grabs the audience’s
attention, making the title of the
magazine the main focus. The
font gives a sense of
sophistication, yet is also quite
bold and daring.
The star of the magazine, Lily Allen, is
portrayed as quite flirtatious, with her
hand touching her mouth, and direct eye
contact with the audience. She is topless,
with her back turned and her hand on her
hip, appealing particularly to a male
audience. She is positioned in the centre
of the page, so the audience is
immediately drawn to her.
The panthers in the image
connote a sense of power and
perhaps evil, portraying Lily
Allen as a strong, fierce
woman. This is reflected in the
text, describing her as a
“beast”, which refers not only
to her, but also to the animals.
The word “wicked” is repeated
twice and works well the
image, as there are two
panthers, emphasising the
message of power the
magazine wants to put across.
The page is divided into thirds, with
the main focal points being in the
top left hand corner (masthead)
and the centre (‘Lily Allen’).
Lily is written in black and Allen is
written in white, suggesting two
different sides to her personality,
good and bad. This is reflected in
the image; although her facial
expression seems quite innocent,
her choice of clothing and posture
is very seductive and suggestive.
Also, one panther is growling
connoting a more wild side to her,
whereas the other seems more
tamed, portraying a calmer side.
This is enigmatic to the reader,
making them want to find out
more.
The golden line is the path the eye follows when scanning the
page. The audience is drawn to the masthead first, followed
by the image of Lily Allen, and then the cover lines at the top.
The barcode is seen last, as it is of least importance.
The cover lines enigmatically lure
the audience in, encouraging them
to read the full stories.
The colours used are red, blue, white, black and grey.
These are appealing to the eye, making the magazine
appear sophisticated and stylish, while being bold and
daring at the same time.

3. The masthead stands out as it is
positioned at the top of the
magazine. The brand identity is
established as the iconic bold
font is used, so people
recognise the magazine.
The cover is part of a special
edition series which is a unique
selling point for the magazine,
appealing to the audience more.
The strapline is important for
the magazine’s brand identity
as it sets the tone of the
magazine. ‘New Musical
Express’ suggests that the
magazine is fresh and would
appeal to their target audience
of 15-29 year olds.
The headline ‘Rihanna’ is
positioned very central, gaining
the audience’s attention
immediately. It is only a slightly
smaller font than the masthead,
making it the second most
important thing on the page.
This emphasises how NME have
used the cover star to boost
their image. Underneath the
headline, a quote from the
article is used, giving the
audience an idea of what’s
inside the magazine. The
language is informal, which
again would appeal to a
younger audience, and it
enigmatically lures the audience
in, as they want to find out
more about what Rihanna has
to say.
The barcode follows the codes
and conventions of a
magazine, as it is positioned in
the bottom right corner, so it’s
the last thing the audience
sees. This is because it holds
no significance in the
magazine.
Under the headline ‘The state of
music today’, there is a list of bands
that are included in the magazine,
letting the audience know what
style of music the magazine
supports. This attracts a young
audience as the magazine
associates itself with modern
music.
The cover star, Rihanna, is the main focus,
with her name and the image being very
striking and bold. Rihanna has been styled
to look strong, with the angular clothing
and hairstyle, complimented by the square
text. Her posture is also angular and the
image works well with the text, giving a
clear example of resonance.
The parrot on her shoulder could connote
dominance, the way its wings are raised as if
it’s in control. Many images of Rihanna show
her covering one eye, which fits in with a
pirate theme. The parrot would also relate
to this. It is covered in gems, which could
represent Rihanna as being quite stylish.

4. Online reference so people are
encouraged to go to the website
to find out more information.
The magazine uses a
consistent house
style by sticking to
the colours red,
white and black.
The main title of the
features is in bold, so
the reader can easily
find what they’re
looking for.
Underneath in a
smaller font, is a
summary of what
the article’s about.
The main image
on the page
implies that the
band ‘The
Courteeners’ are
the main feature
of the magazine.
The image is
anchored with an
informal caption,
which portrays
the band as quite
humorous. Beside
the caption is the
page number, so
the reader can
easily navigate
their way to the
article.
The page
numbers stand
out as they are a
different colour
to the text. The
contents page
uses matching
fonts
throughout.
The title is in a bold and clear font,
making it immediately obvious to the
reader what the page is about.
The ‘Oasis
Special’ is in a
different font
and colour to the
house style,
which makes the
feature seem
new and
exciting. This
would intrigue
the audience,
making them
want to read on.
The layout is fairly simple, with the
features on the left hand side in a clear,
organised format. The audience’s
attention is drawn to the large image
on the right, luring them in to the main
feature. Overall, this contents page is
informative and easy to read.
The review section has a strapline
saying ‘The world’s biggest and
best music guide’ which
encourages the reader to trust the
magazine’s judgement on music.
This makes the reader want to find
out what the magazine has to say.

5. The editorial profile uses informal and chatty language to explain about the
magazine to the reader. This is effective as it offers a more personal approach to
the reader as they feel they can connect and relate to how the editor is writing.
Also, the mode of address is quite familiar, making the reader feel as though they
know Kerrang personally. It is considered conventional if at the end the editor
signs the note, as it builds a friendship between the reader and the editor.
Kerrang uses a
consistent house
style, by sticking to
the colours yellow,
black and white.
The quote in the top
right corner acts as a
lure. Because it’s an
enigmatic statement,
the audience are
intrigued to find out
more.
The layout of the page is very grid like and
regimented with quite a few images, appealing to
an audience of 15-29 year olds. Additionally, most of
the images are the same size, making them look like
CD covers, apart from the larger image on the page,
which suggests it is the main feature.
Kerrang offers its readers the chance to
subscribe to the magazine by showing
images of past issues and offering cheaper
deals than in shops.
The features of the
magazine are clearly
laid out on the right
hand side. The
headings stand out,
as they are the same
font as the contents
title. At the top left
hand corner beside
the editorial profile,
there is a small image
of the front cover, so
readers can refer to it
when trying to find a
particular article. The
more important
features have images
to illustrate what the
article is about, as
well as a caption to
briefly summarise it,
using quite informal
language to relate to
a younger audience.

6. The title of the contents page is broken up which looks unusual
and exciting. As it is out of the ordinary, it grabs the audience’s
attention immediately. The bold font is simple but effective.
The white dramatically contrasts with the dark grey
background, making it stand out more.
In the background, is the outline of
a V, standing for the name of the
magazine ‘Vibe’. This is to keep
emphasising the brand’s identity.
An image of the cover
star takes up nearly the
whole page, creating
more impact. Her legs
take up most of the
space, making them very
eye-catching. There is also
sex appeal, as her legs are
bare, attracting men’s
attention in particular.
Similarly, her facial
expression would appeal
to men, as her mouth is
open slightly and she has
a ‘male gaze’, making
direct eye contact. The
star is wearing clothes of
a similar colour to the
background of the page,
making it appealing to the
eye.
The magazine has a
consistent house style
throughout the page,
sticking to grey, white and
black. The font of the
headings seems to be
quite ‘frilly’, which is very
feminine, appealing to a
female audience. The
summary underneath is in
a more formal font, which
appears sophisticated.
Similarly, the image adds
style to the page. Overall,
the layout is simple but
effective.

7. A personal quote from the article is
enlarged and takes up most of the space,
grabbing the audience’s attention and
encouraging them to read the interview
to find out more about the star. The
striking font lures the audience in and
reflects Lily Allen’s ‘attention-seeking’
personality.
The large image of Lily Allen takes up half of the double page.
The bold red colour of her shirt stands out as it contrasts to
the black and white colours on the page. She is making direct
eye contact with reader connoting that she’s demanding
attention. Her facial expression is quite cheeky and she has her
hands on her hips in a playful manner. Her pose is quite
dominant portraying her as a bold, strong character. Her
clothes and make up fit the colour scheme of red and black.
The standfirst is
the opening
paragraph of the
article, giving
some background
information about
the article. The
striking font is
eye-catching
which lures people
in.
The typeface for the main body of the
text remains very conservative and
formal in style, enabling a large
amount of text to be organised on
the page and simply is easier to read.
The colour scheme on the page is mainly white and black which is
contrasting and dramatic. Hints of red are also used, linking in with
Lily Allen’s shirt. In the standfirst, her name is highlighted in red to
make it standout and to emphasise that she’s the star of the article.
The background is white and uncluttered, so the
reader’s attention is focused on the image and text.
Drop capital grabs the
audience’s attention
and draws their eye to
the start of the article
making them want to
read it.

8. The image of the band represents
their name ‘The Teenagers’ well.
They are pictured in what could be
a teenager’s room, with the back
wall being quite cluttered which is
typical of a teenager. They appear
to be very laid back which could
appeal to the target audience of
15-29 year olds because they can
relate to them.
The band’s name is in bold
which grabs the audience’s
attention. The reader
immediately associates the
name with the band pictured
left. After being drawn in by
the image, the reader wants
to find out more about the
band by reading the article.
A quote from the text is highlighted
and enlarged in the centre of the article
describing the band. Because this
stands out to the audience, it’s read
first and acts as a lure to make them
want to read the whole article.
The opening statement of the
article briefly sums up the
band using informal language.
This lures the target audience
in because it makes the band
seem ‘cool’ and by using
words such as “young” and
“dumb”, younger people may
feel they can relate to them.
Some information
about the band is
presented in an
interesting way which is
eye catching and
informative, letting the
audience know more
about the band before
they read the main
article.
Letting the
audience know
that the magazine
recommends the
band makes them
want to find out
more about them,
as they trust the
magazine’s
judgement.
Information about other bands is also given under
the heading “everyone’s talking about...” giving the
impression that these bands are popular, making
the reader want to find out more about them.
The overall layout is
cluttered representing
the band’s personality
as quite crazy.

9. The image is the main focal point
of the page, being a close up of
the Pink’s face. She is laughing,
making her appear happy and
friendly, drawing the audience in.
The gutter space is quite small
which implies that the
magazine’s readership are not
frightened by lengthy text.
The drop capital is eye catching
and gains the attention of the
audience, leading them to the
beginning of the article and
encouraging them to read on.
The colours black and
white contrast quite
dramatically making the
page effective and
interesting. The layout
is very straightforward
with the text and image
separated by a harsh
line in the middle.
The standfirst establishes
some background
information about the
subject of the article, luring
the people in by making them
want to find out more.
The typeface for the main body of
the text remains very conservative
and formal in style, enabling a
large amount of text to be
organised on the page and simply
it is easier to read.
The logo of the
magazine is
positioned in
the bottom
right hand
corner, where
the reader last
sees,
reinforcing the
brand’s
identity.