In this activity, I created two ads to use on TikTok for 57 Montgomery Ave Books. Each slide includes the rationale for the decisions and how best to position each advertising choice.
2. Budget
Lifetime $100 USD
Objective
Conversions
Rationale
This campaign aims to encourage the target
audience to take specific action on the
57MontgomeryAve.com site.
For both ads in the ad group, the goal is to
entice the viewer to purchase the new
children's book, "I Can Be Anyone."
Campaign Level
02
01 03
3. Ad Group Level
(57M Sales - Mommy Meredith)
Demographics Interests Behaviors Budget
Location:
California, Colorado,
Florida, Illinois,
Massachusetts, New
Hampshire, New York,
North Carolina, South
Carolina, Virginia
Gender: Female
Age: 35-44
Baby, Kids & Maternity
Online Shopping
Watched to End (7
days)
Social Issues,
Culture & Education
& Technology
Family
Connection Type:
WIFI
Daily Budget: $20.00
Run Continuously –
All Day
Bid Strategy
Cost Cap:
$1.50/Conversion
4. Ad Level
Display name: @57 Montgomery Ave
Text: Grab your copy of "I Can Be Anyone" today!
Call to action: Shop now
URL: http://www.57MontgomeryAve.com
Rationale for Ad:
This ad speaks to an internal problem identified for the
audience persona while voicing parts of the book from
one of the characters.
Celebrate Child's Uniqueness -
Sales Ad
Click the Phone Image for link to video
5. Display name: @57 Montgomery Ave
Text: From a blank page to a kid's book. Order today!
Call to action: Shop now
URL: http://www.57MontgomeryAve.com
Rationale for Ad:
This ad was designed to show the process of creating
the book. And the ad is also used to highlight how I
designed the book with love.
Ad Level
Book Process - Sales Ad
Click the Phone Image for link to video
6. W
References
Hays, C. (Producer). (2021). TikTok Ads Manager [Online video]. Zoom. Retrieved from
https://ufl.zoom.us/rec/play/AfQc9iDEMncY-
BpbF8sbAcnE5xU0sEfpfVbnLzVeDqpeIeK_BZi4hSAe8B0geRE-
xQaCgEVFIdKCZMUj.Dmog30F4_1_d7eo3?
continueMode=true&_x_zm_rtaid=OvJXzvucS5mCyN9fblD9Ig.1613593669639.43280d817dd047
da6c20fe0c5801bb44&_x_zm_rhtaid=742
TikTok. (n.d.-a). Business Learning Center. TikTok | Business Learning Center. Retrieved June 18,
2021, from https://ads.tiktok.com/business/learn/course/list
TikTok. (n.d.-b). How to Choose the Right Objective. TikTok | Business Help Center. Retrieved
June 18, 2021, from https://ads.tiktok.com/help/article?aid=9616
