An Introduction To Magento

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eCommerce

What is eCommerce ?
➢ Commonly known as Electronic Marketing.
➢ “It consist of buying and selling goods and services over an electronic
systems Such as the internet and other computer networks.”
➢ “eCommerce is the purchasing, selling and exchanging goods and
services over computer networks (internet) through which transaction
or terms of sale are performed Electronically.

Why
Use
eCommerce……?

Benefits
➢No checkout queues.
➢Reduce prices.
➢You can shop anywhere in the world.
➢Easy access 24 hours a day.
➢Wide selection for all consumers.
➢Access to the global market.

eCommerce Scope & Market Position

Quick Overview On Magento
➢ Magento is a most popular opensource eCommerce platform.
Magento is developed on PHP & MySQL.
➢ Magento has many unique fetures not present in other eCommerce
platform.
➢ Magento is most suitable for small,medium and large businesses.
➢ Magento is very flexible and highly customizable. It is highly search
engine friendly.

Quick Overview On Magento
Varien company has trusted on Magento for their eCommerce solution in
the market.
Magento is well architected, designed and flexible.
➢ More than 2,40,000 merchants are using Magento for their eCommerce
website.
➢ Localized in over 60 Languages, like English, French,etc.
➢ More than 50,000 Community Members.
➢ Over 170+ Magento Connect Extensions written.
➢ Over 70 partners.

Benefits Of Magento
➢Open Source
➢SEO Friendly URL
➢Security
➢Plug & Play Modular
Approach
➢Vast Community

Open Source
Magento is open source, there is no
purchasing cost, saving handful
amount for deployment. And that is
why it is suitable for small, medium
and large business.

SEO Friendly URL
In online business, SEO plays major
role for marketing and increasing
business.
There are many search engine
available, which searches url
content, and rank them.
In Magento, we can manage url in
such a way to take the most of
benefit from those engines, to drag
business on higher level.

Security
In online business, an uneasiness is
always there regarding money and
data security !
Here, Magento has made their
mark. In Magento, we can manage
security hierarchy at user level. And
by managing those rules, we can
achieve optimum security.

Plug & Play Modular Approach
“Install it, Use it !”. It is always good
to have this kind of approach, to
enhance the functionality of business.
Any new feature is developed as
separate module/extension, it is quite
easy to manage it. By installing, we
can directly start utilising it’s facility.
And based on requirement, we can
remove it by uninstalling it ! Making
simpler administration of online
business.

Vast Community
From past few years, Magento has
grown widely. Many business,
running on it, has developed their
custom requirement.
Magento has its own
huge community, who identifies
new requirement and develop
functionality accordingly. And due
to open source by nature, they are
easily available and manageable to
meet one’s requirement.

Features Of Magento
Analytics and Reporting - the script is integrated with Google Analytics and
offers many different reports.
Product Browsing - multiple images for products, options for extensive
reviews, wishlists and much more.
Catalog Browsing - easy navigation, advanced product filtering system,
product comparison.
Catalog Management - inventory management, batch import and export of
products, different tax rates per location, additional product attributes.
Customer Accounts - order status and history, e-mail and RSS feeds for
products in the wishlist, newsletter subscription, default billing and shipping
address.

Features Of Magento
Customer Service - enhanced features for customers' accounts, Contact Us
form, comprehensive order tracking and history, customizable order e-mails.
Order Management - create orders through admin area, create multiple
invoices shipments and credit memos, call center order creation option.
Payment - different payment methods: credit cards, PayPal, Authorize.net,
Google Checkout, checks, money orders, support of external payment modules
like Cybersource, ePay, eWAY and many more.
Shipping - shipping to multiple addresses, flat rating shipping, supports UPS,
UPS XML (account rates), FedEx (account rates), USPS and DHL.

Features Of Magento
Checkout - one page checkout, SSL support, checkout without having an account.
Search Engine Optimization - 100% Search Engine Friendly, Google SiteMap
support.
International Support - multiple languages and currencies, list of allowed
countries for registration, purchasing and shipping, localization.
Marketing Promotions and Tools - coupons, discounts and different promotion
options.
Site Management - control of multiple web sites, multiple languages, tax rate
with support for US and International markets, customizable outlook through
templates.

Thank You !!!

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An Introduction To Magento

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