2. Maternova is the first online global marketplace for tools
equipping frontline childbirth providers
http://maternova.net
3. 2 million mothers and infants die in
childbirth each year
14 million nurses and midwives
need rapid access to innovative
life-saving tools
4. Problem Statement
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• Progress is in reducing maternal/newborn death is too slow yet
simple tools exist, more every month
• Why? Lack of awareness; Market is highly fragmented; Barriers of
price and volume
• Needed: an accelerator to quickly move innovation to end users
5. Our Mission
 We make it easy for doctors, nurses &
midwives to track innovation and to buy
pre-bundled tools to save
maternal/newborn lives overseas
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6. Company Snapshot
Business focus:
Maternova is building the first aggregator that accelerates innovation in the global
maternal/newborn health industry
 We find and test new and existing technologies
 We market and sell life-saving products for developing world and emerging markets
Target Customers:
 Globetrotting clinicians
 International Organizations
 Governments
Online Social Network:
 30,000 unique visitors
 170 countries
Founded: May 2009
Headquarters: Providence, RI
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7. What do we do?
 We are about moving global maternal and newborn care into the 21st
century.
 New groups-- industrial designers, entrepreneurs, engineers-- are
increasingly interested in the power of simple innovations to change
lives.
 Maternova seeks to build on these seismic changes, to amplify their
positive effect on women and their families.
 Two very basic questions guide our work.
 What effective, low-cost tools (in development or on the market)
can save mothers' and newborns' lives in low-resource settings?
 How can these tools be accessed and distributed?
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13. Thank you to for your
inspired commitment to
simple technologies. We
will be buying more from
you! –customer
A sustainable business
 22 early customers, repeat customers
 Cash flow positive in 2013
15. Building a strong team in business and global health
15 Meg Wirth CEO, global health technology expert, Harvard BA, Princeton MPA
Karin Kroh COO, prior startup experience
Rob Panoff VP Sales & Marketing, RPM Associates, Excel Switching, Harvard MBA
Business Advisors:
Alec Karys TechStars mentor, CEO at Genesis, formerly Amazon.com
Michael Putnam TripAdvisor mobile, Zeer, Harvard MBA
Casey Santiago Emerging Markets Group; formerly with kiva.org, Columbia MBA
Elizabeth Bailey Principal, Commons Capital, Harvard Kennedy School
Phil Holberton Speaking of Leadership
Global Health Advisors:
Eli Adashi, MD Ob/Gyn; former Dean of Brown Medical School
Hilary Mason Computer Scientist with bit.ly
Carolyn Hart Logistics, JSI
Julian Atim, MD, MPH Uganda Health Marketing Group
Jorge Tolosa, MD Director, Global Network for Perinatal and Reproductive Health (GNPRH).
Dorcas Kamanda MSN Catholic Relief Services, Founder, NarSarah Clinic in Sierra Leone
Mary Jo Terrill, RN Midwife, Network4Africa
Steve Lutterbeck Director, PSI in India, Benin, Mali, Burkina Faso
We see our immediately addressable market as the $50 million spent by international organizations maternal/newborn health out of the U.S., Canada and Europe.We draw users to the site by providing our research on 125 innovations for free and then we sell products to users of the site and to a wider group to whom we market directly.Like the domestic health care industry, the pregnant woman and her health care provider are the end beneficiary and user of the technology, but the customer is the organization, government or private franchise purchasing medical equipment.
Use globetrotting clinicians as early adoptersKit has been tested in Mali, Honduras, Haiti, Uganda, Tanzania, Kenya, Palestine, ZambiaFocus on postpartum hemorrhageEach kit used at a minimum of 200 births