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PPC Bully 2.1 Suite Training Program  Module 1: Pay Per Click “Basics”  http://www.PPCBully2Plus.com
Before we start...  ●   What's this program is all about?  ●   What is it not?  ●   How to watch recorded sessions  ●   Pr...
What's it all about?  ●   It is:  -  Advanced PPC Training  -  Strategies & Tactics  -  Building a long-lasting business  ...
What you'll learn  ●   Bidding Strategies  ●   Niche Research  ●   International PPC  ●   Content Network Domination  ●   ...
Landing Pages  ●   Pre-Selling  ●   Emotional triggers  ●   Multi-variate testing  ●   Behavior tracking  http://www.PPCBu...
Today's Agenda  ●   Pay Per Click basics  ●   Mindset  ●   Setting goals  ●   Approaches  ●  3 Cool tips  http://www.PPCBu...
The Rules of the Game  ●   Get traffic  ●   Convert traffic  ●   Simple, no? ☺  http://www.PPCBully2Plus.com
What is Pay Per Click  ●   Traffic source  ●   A way to market products and services  ●   Marketing using PPC  vs.  PPC ma...
Anatomy of a Campaign  ●   Research niche/product  ●   Identify your goals  ●   Decide on strategy  ●   Prepare campaign  ...
Research Niche/Product  ●   What's the product?  -  Service?  -  Product?  -  “I Need” vs. “I Want”  -  Top 3 benefits  ht...
Research Niche/Product  ●   Who are your customers?  -  Location  -  Age  -  Gender  -  Education  -  Marital status  -  I...
What are your goals?  ●   Leads?  ●   Sales?  ●   List?  ●   All of the above?  http://www.PPCBully2Plus.com
Decide on Strategy  ●   DL vs. Landing page?  ●   Landing page  -  Review?  -  Blog/Flog?  -  Comparison?  -  Lead capture...
Prepare Campaign  ●   Research root keywords  ●   Expand root keywords  ●   Example from Google:  http://www.PPCBully2Plus...
Asian Food  ●   Japanese recipes  ●   Korean recipes  ●   Chinese recipes  <ul><li>Dim Sum recipe  </li></ul><ul><li>Kong ...
Prepare Campaign  ●   Research root keywords  ●   Expand root keywords  ●   Group keywords by subject  -  Add misspellings...
What Matching Type?  ●   Broad  -  If you have deep pockets  ●   Exact  -  If you're a genius  ●   Phrase  -  Best “middle...
Prepare Campaign  ●   Research root keywords  ●   Expand root keywords  ●   Group keywords by subject  -  Add misspellings...
Write Your Ads  ●   Focus on benefits  ●   Add a call to action  ●   Suggested template:  Keyword in Headline  State top b...
Use Variations:  ●  0.1% CTR (2 clicks)  Popular Ethernet Terms  2 Page Guide - Free PDF Download Complex Words - Simple D...
Use Variations:  ●  0.1% CTR (2 clicks)  Popular Ethernet Terms  2 Page Guide - Free PDF Download Complex Words - Simple D...
Don't Over-Sell  ●   Don't over-use words like  -  Amazing  -  Discover  -  Reveled  ●   Speak directly to the user's  nee...
Track & Optimize  ●   Split test everything!  ●   Setup conversion tracking  -  Keywords, ads, landing pages  -  Hours, da...
Google's Quality Score  ●   Google's way to grade you  ●   Makes AdWords profitable  -  For Google  -  For Advertisers  ● ...
Google's Quality Score  ●   Use  tight  ad groups  ●   Create different landing pages  -  For each subject  -  For every u...
Mindset  ●   Be ready to fail  -  The most competitive field  -  One of the most profitable  -  Quite easy once you “get i...
Mindset  ●   Give 110%  1.  Do your best  2.  Look at what you  thought  is your best  3.  Do it again better  ●   Get a p...
3 Cool Strategies  ●   Domain / Product name bidding  ●   List building  ●   Front-end / Back-end  http://www.PPCBully2Plu...
Domain/Product name bidding  ●   Adware Crusher  -  “adware crusher”  -  [adwarecrusher]  -  www adware crusher com  -  ad...
Domain/Product name bidding  ●   Go live quickly  ●   Test the waters  ●   People type URLs in Google's search box (a lot)...
List Building  ●   Catch and (don't) release  ●   Get > 1 conversion/click  http://www.PPCBully2Plus.com
List Building  ●   Catch and (don't) release  ●   Get > 1 conversion/sale  http://www.PPCBully2Plus.com
Front-end / Back-end  ●   Build a business - not just a campaign  ●   Resell to the same customers  ●  “ Weight Loss” nich...
Weight Loss Example  ●   Diet supplements  ●   Fitness videos  ●   Heart monitors  ●   Scales  ●   Recipe books  ●   Muscl...
What To Know More About PPB Bully 2.1 Suite Visit  http://www.PPCBully2Plus.com  Now
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Ppc Bully 2.1 Suite

http://www.ppcbully2plus.com PPC Bully Uncovers Your Competitors' Winning Combinations of Keywords, Ads, Merchants and Landing Pages, so You can Dominate the PPC Playground.

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Ppc Bully 2.1 Suite

  1. 1. PPC Bully 2.1 Suite Training Program Module 1: Pay Per Click “Basics” http://www.PPCBully2Plus.com
  2. 2. Before we start... ● What's this program is all about? ● What is it not? ● How to watch recorded sessions ● Program schedule ● What you'll learn http://www.PPCBully2Plus.com
  3. 3. What's it all about? ● It is: - Advanced PPC Training - Strategies & Tactics - Building a long-lasting business ● It isn't: - “How to use AdWords” training - http://www.google.com/adwords/learningcenter/ http://www.PPCBully2Plus.com
  4. 4. What you'll learn ● Bidding Strategies ● Niche Research ● International PPC ● Content Network Domination ● CPA Opportunities ● Landing Pages http://www.PPCBully2Plus.com
  5. 5. Landing Pages ● Pre-Selling ● Emotional triggers ● Multi-variate testing ● Behavior tracking http://www.PPCBully2Plus.com
  6. 6. Today's Agenda ● Pay Per Click basics ● Mindset ● Setting goals ● Approaches ● 3 Cool tips http://www.PPCBully2Plus.com
  7. 7. The Rules of the Game ● Get traffic ● Convert traffic ● Simple, no? ☺ http://www.PPCBully2Plus.com
  8. 8. What is Pay Per Click ● Traffic source ● A way to market products and services ● Marketing using PPC vs. PPC marketing http://www.PPCBully2Plus.com
  9. 9. Anatomy of a Campaign ● Research niche/product ● Identify your goals ● Decide on strategy ● Prepare campaign ● Launch campaign ● Track & optimize Copyright © Ran Aroussi & PPC Bully (MyAdWise Ltd.) http://www.PPCBully2Plus.com
  10. 10. Research Niche/Product ● What's the product? - Service? - Product? - “I Need” vs. “I Want” - Top 3 benefits http://www.PPCBully2Plus.com
  11. 11. Research Niche/Product ● Who are your customers? - Location - Age - Gender - Education - Marital status - Income ● Why they need the service/product? http://www.PPCBully2Plus.com
  12. 12. What are your goals? ● Leads? ● Sales? ● List? ● All of the above? http://www.PPCBully2Plus.com
  13. 13. Decide on Strategy ● DL vs. Landing page? ● Landing page - Review? - Blog/Flog? - Comparison? - Lead capture? - Colors and layout http://www.PPCBully2Plus.com
  14. 14. Prepare Campaign ● Research root keywords ● Expand root keywords ● Example from Google: http://www.PPCBully2Plus.com
  15. 15. Asian Food ● Japanese recipes ● Korean recipes ● Chinese recipes <ul><li>Dim Sum recipe </li></ul><ul><li>Kong Pao recipe </li></ul>- Chinese noodles recipe - Fried rice recipe - ... http://www.PPCBully2Plus.com
  16. 16. Prepare Campaign ● Research root keywords ● Expand root keywords ● Group keywords by subject - Add misspellings - Use negative keywords http://www.PPCBully2Plus.com
  17. 17. What Matching Type? ● Broad - If you have deep pockets ● Exact - If you're a genius ● Phrase - Best “middle ground” http://www.PPCBully2Plus.com
  18. 18. Prepare Campaign ● Research root keywords ● Expand root keywords ● Group keywords by subject - Add misspellings - Use negative keywords ● Write your ads http://www.PPCBully2Plus.com
  19. 19. Write Your Ads ● Focus on benefits ● Add a call to action ● Suggested template: Keyword in Headline State top benefit in first line Add call to action in second line TitleCaseURL.com ● Test both with and without “www.” http://www.PPCBully2Plus.com
  20. 20. Use Variations: ● 0.1% CTR (2 clicks) Popular Ethernet Terms 2 Page Guide - Free PDF Download Complex Words - Simple Definitions www.bb-elec.com http://www.PPCBully2Plus.com
  21. 21. Use Variations: ● 0.1% CTR (2 clicks) Popular Ethernet Terms 2 Page Guide - Free PDF Download Complex Words - Simple Definitions www.bb-elec.com ● 3.6% CTR (39 clicks) Popular Ethernet Terms Complex Words - Simple Definitions 2 Page Guide - Free PDF Download www.bb-elec.com http://www.PPCBully2Plus.com
  22. 22. Don't Over-Sell ● Don't over-use words like - Amazing - Discover - Reveled ● Speak directly to the user's needs http://www.PPCBully2Plus.com
  23. 23. Track & Optimize ● Split test everything! ● Setup conversion tracking - Keywords, ads, landing pages - Hours, days - Countries and regions ● Delete non converting “stuff” ● Expand converting keywords http://www.PPCBully2Plus.com
  24. 24. Google's Quality Score ● Google's way to grade you ● Makes AdWords profitable - For Google - For Advertisers ● “ Tricks” can help (read my QS guide) ● Be relevant ⇔ Get high CTR http://www.PPCBully2Plus.com
  25. 25. Google's Quality Score ● Use tight ad groups ● Create different landing pages - For each subject - For every users' intent ● Think SEO http://www.PPCBully2Plus.com
  26. 26. Mindset ● Be ready to fail - The most competitive field - One of the most profitable - Quite easy once you “get it” ● Be hungry - You need to want it... bad! - Don't be lazy http://www.PPCBully2Plus.com
  27. 27. Mindset ● Give 110% 1. Do your best 2. Look at what you thought is your best 3. Do it again better ● Get a partner / accountable friend Copyright © Ran Aroussi & PPC Bully (MyAdWise Ltd.) http://www.PPCBully2Plus.com
  28. 28. 3 Cool Strategies ● Domain / Product name bidding ● List building ● Front-end / Back-end http://www.PPCBully2Plus.com
  29. 29. Domain/Product name bidding ● Adware Crusher - “adware crusher” - [adwarecrusher] - www adware crusher com - adwarecrusher com - adware crusher com - ... http://www.PPCBully2Plus.com
  30. 30. Domain/Product name bidding ● Go live quickly ● Test the waters ● People type URLs in Google's search box (a lot) ● Use other, relevant domains - Alexa - Quantcast http://www.PPCBully2Plus.com
  31. 31. List Building ● Catch and (don't) release ● Get > 1 conversion/click http://www.PPCBully2Plus.com
  32. 32. List Building ● Catch and (don't) release ● Get > 1 conversion/sale http://www.PPCBully2Plus.com
  33. 33. Front-end / Back-end ● Build a business - not just a campaign ● Resell to the same customers ● “ Weight Loss” niche as an example... http://www.PPCBully2Plus.com
  34. 34. Weight Loss Example ● Diet supplements ● Fitness videos ● Heart monitors ● Scales ● Recipe books ● Muscle gain ● http://www.PPCBully2Plus.com
  35. 35. What To Know More About PPB Bully 2.1 Suite Visit http://www.PPCBully2Plus.com Now

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