Short Guide on How to Prepare the Perfect Pitch

1. HOW NOT TO BE BORING
Short Guide on How to Prepare the Perfect Pitch
Emi Gal | www.emigal.com | @emigal

2. There are 3 things you need to work on:
1.CONTENT
2.PRESENTATION
3.SPEECH
Emi Gal | www.emigal.com | @emigal

3. 1.CONTENT
Assume the audience is packed with idiots.
No, really. We have no idea what you’re talking about. Nor do we
know anything about the market, product or competitors. And
the worst part - we don’t give a f**k either (unless you make us).
Solution: MAKE. IT. SIMPLE. You should tell us
EVERYTHING about your company in the first 8
seconds. Like, literally 8 seconds.
Example: Stream all the music in the world, for £9,99 / month
Emi Gal | www.emigal.com | @emigal

4. 1.CONTENT
Trust that we’re all actually pretty smart.
Most of the people in the room will be either entrepreneurs or
investors. Which means chances are we’re all pretty smart and
experienced. Well, most of us anyway.
Solution: Be smart. Don’t patronise. Don’t be
arrogant. Show facts & numbers. Use “we’ve done
this and that” instead of “we will do this and that”.
Talk about the 3Ts: Team, Technology & Traction.
Example: This is my 3rd company, we’re adding 20,000 users / day and Sean Parker answers
my emails.
Emi Gal | www.emigal.com | @emigal

5. 1.CONTENT
Most importantly, tell a story.
Don’t use graphs (unless you’re using them to show traction).
Don’t talk about the market size and how you’re going to grab
5% and build a billion dollar business. Truth be told: it’s not gonna
happen anyway.
Solution: Numbers aren’t cool. You know what’s
cool? Telling a story by using numbers.
Example: Every day, 250 million people connect with their friends and family by using our
tool.
Emi Gal | www.emigal.com | @emigal

6. 2.PRESENTATION
Assume I am bored. So is everybody else.
Seriously. We all have BlackBerries, iPads and all that so don’t
assume we’re going to pay ANY attention to you. Unless you
make us.
Solution: Entertain us. Tell a joke. Dress up. Show
us a trick. Engage. Be unconventional. Scream.
Make fun of Philipp.
Example: A million dollars isn’t cool.You know what’s cool? A billion dollars.
Emi Gal | www.emigal.com | @emigal

7. 2.PRESENTATION
Assume my eyes hurt. Or that I can’t read.
Let’s say you have 20 slides to present in 5 minutes. That’s 30
seconds per slide. How much information do you think people
can process in 30 seconds? I’ll tell you: NOT MUCH.
Solution: One sentence or idea per slide. Min 35px
font size. Repeat the idea verbally as often as
possible.
Example: I have a dream. I have a dream. I have a dream. I have a dream.
Emi Gal | www.emigal.com | @emigal

8. 2.PRESENTATION
I like photos. So does everybody else.
No other comments.
Emi Gal | www.emigal.com | @emigal

9. 3.THE SPEECH
The secret of all great speakers:
Memorise the f**king speech. All of it. Word by
word, letter by letter.
Emi Gal | www.emigal.com | @emigal

10. 3.THE SPEECH
Be an actor.
Know when you’re going to smile, raise your
eyebrow or do the funky chicken dance. Look
people in the eye. Smile. And do all this in the
mirror until you get it right.
Emi Gal | www.emigal.com | @emigal

11. 3.THE SPEECH
Right before the presentation: exercise.
No, I’m serious. Do push ups, run for 5 minutes and
stretch your legs & arms. This way, when you’re up
there on stage, you won’t move like a funky crazy
chicken. Unless you want to.
Emi Gal | www.emigal.com | @emigal

12. 3.THE SPEECH
Finish in STYLE.
Be funny, charming or interesting. Tell a joke.
Entertain your audience. Once you’re sure they’re
paying attention, tell your 8 second speech again.
Emi Gal | www.emigal.com | @emigal

13. 4.THE CLOSING [bonus]
Smile.
Thank your audience for their attention and get off
stage. Take your time, don’t rush out.
Emi Gal | www.emigal.com | @emigal

14. THANK YOU
FOR YOUR ATTENTION
Emi Gal | www.emigal.com | @emigal