This KnowledgeBuilder is a presentation of the Educational Marketing Group, Inc. on "Creating Brand Ambassadors with a Certificate Program". It was presented on October 5, 2011 by Cecelia Crow, Brand Marketing Manager at Virginia Tech. Learn more about KnowledgeBuilders at http://www.emgonline.com/Academy/Pages/EMG-Academy/KnowledgeBuilders.
How long can you carry on the momentum after a successful brand launch? When the on-campus buzz begins to soften, department communicators return their focus to accomplishing their unit goals often leaving the brand as an afterthought. But the university brand manager is left to keep the flame burning. In order to keep campus communicators and other relevant employees in tune with the institution’s brand, Virginia Tech’s marketing team developed a comprehensive, two-phase, 12-class Brand Ambassador Certification Program. The program turns the entire branding process inside out for a better understanding of Virginia Tech's brand and how it can work for a particular unit. Upon completion, faculty and staff become Certified Brand Ambassadors.
This KnowledgeBuilder is designed to teach you:
- How to keep everyone engaged in delivering brand attributes and presenting consistent brand standards
- How to develop a Brand Ambassador Program for your institution, no matter how large or small the size
- Utilization of on-campus resources to facilitate administration for the program
- How to market the program for successful enrollment
© 2011 Educational Marketing Group, Inc.
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