2. The Value of Inbound Marketing
Companies that excel at utilizing In-Bound
Marketing generate 50% more sales ready
leads at 33% lower cost
From Hubspot.com
24x7Social.com
3. Marketing That Your
Prospects Will Love!
Inbound marketing centered on your hub
< Blogging: We create and deliver great content
< Social Media: Engage prospects and convert
< Calls-to-Action: Personal offers for each visitor
Your Website < Landing pages: Capturing the Lead
Your Hub < Lead Management: Centralize your marketing
< Email Marketing: Nurturing until lead maturity
< Marketing Automation: A better way to nurture
your leads – if this, then that
24x7Social.com
4. Meeting Prospects Expectations
< Your prospect wants to be familiar with
you and your company
< Must perceive that you and your company
to be expert in your field
< Must believe that your company
understand their specific issues and can
solve them
< Likes and respects your company enough
to want to buy from you
24x7Social.com
5. However, Many Prospects are
Squandered
Why?
50% of prospects are qualified but not yet
ready to buy; only 25% of leads are
legitimate and should advance to sales
From Hubspot.com
Most leads that are not ready to
buy are often thrown away
24x7Social.com
7. The Traditional Model of Marketing
Stimulus The Face-to-Face Ownership
(Advertising Purchase Moment
Direct Mail
Cold Calling) In-store Experience
Out-Bound
Marketing 24x7Social.com
7
8. The New Model of Marketing
Inbound
Marketing
Stimulus The Face-to- Ownership
Nurturing Face
(Advertising) Building Trust
Adding Value Purchase
Engagement Moment
Interaction
Offer
24x7Social.com
8
9. Comparing the Differences
Outbound Marketing Inbound Marketing
Pushes Products on Customers Relies on earning interest vs
buying it
Communication is one-way Interactive and two-way
Customers are sought out via TV, Customer comes to you via Search
Radio, Print, banners, Cold calls Engine, Social Media, Referrals from
advocates
Little added value Value added at each step
Little education or entertainment Seeks to entertain or educate
24x7Social.com
11. Inbound Marketing Methodology
< Get Found
●
●
Create
●
Optimize
●
Promote
< Convert
●
●
Visitors to Leads (via Landing Pages &
Blogs)
●
Convert More Leads to Customers
< Analyze & Repeat
●
24x7Social.com
12. Getting Found
1.Create Remarkable Content
Blogs, web pages, videos, photos, webinars,
white-papers - useful, interesting, thought-
provoking & entertaining content
2.Create Content Consistently
Quantity helps – more to be found
Creates a habit – great content is in demand
24x7Social.com
13. Optimize Your Remarkable
Content
On-Page SEO (keywords, titles)
●
●
25% of how you rank in search engines
Off-Page SEO (the process of building links
●
and getting other sites on the Internet to
link to you0
●
Off-page SEO makes up about 75% of how
you rank in search engines.
24x7Social.com
14. Promote Your Remarkable
Content
Promote via Social Media
Great content gets shared
Build on your relationships
Give back – it's the Golden Rule
Promote via Paid Search (PPC)
Nurture Your Marketing Database (Email)
You want them to “raise their hand”
Leverage Traditional Channels
Press releases etc. 24x7Social.com
15. Converting More Visitors Into
Leads & Customers
We create compelling "calls to action"
Our Landing Pages
Create offers that convert to leads
• Develop lead intelligence
• Nurture the lead
Deliver the right content at the right time
Focus on the hottest leads!
Convert more leads into customers
24x7Social.com
16. The Importance of
Calls to Action
< Calls-to-action can help you learn more
about your leads’ interests. what they click
on indicates what they want to learn more
about
< Provides valuable information to your
sales team, and it also helps you
understand which types of content to use
in future nurturing efforts
24x7Social.com
17. We Use Lead Magnets
to Build Value
#1: Your Free Reports, White Papers and E-
Books
#2: Product Demonstrations (videos)
#3: Product Samples
#4: Social Media - building enthusiasm
#5: Blogs that offer education and tips
#6: Special events – live or online
24x7Social.com
18. What is Lead Nurturing?
(Lead Nurture) is communicating consistent
and meaningful touches with viable
prospects regardless of their timing to buy
From customers:
“How you sell me is how you will serve
me."
24x7Social.com
19. The Importance of Social Media
Social media is a component of Inbound
Marketing
< We give people the chance to share your
offer with their network.
< We make sure your emails are optimized with
social media following links/icons
< We let people choose whether they want to
follow you on Facebook – it's a good sign if
they do!
24x7Social.com
20. Nurturing thru Engagement
Social Media, Adding Value, Education
Email, Blog, or Social Landing Page
Media Engagement
Captivating Headline
Headline
Body
Relevant Info
Call to action
(CTA)
Call to action
Send to Sales
(CTA)
24x7Social.com
21. How a Campaign Is Planned
We set up the game plan -
< Goals
Generate new leads? Re-awaken old
leads? Increase lead quality?
< Define your buyer types and segment
< Define how we build value.
Which magnets to use??
< Set up a time-line
< Measure and improve
24x7Social.com
22. We Track Everything!
< Click-thru-rate
< Number of new leads
< Which offers convert best
< Conversion rates
< Unsubscribe rate
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23. Ready to get started?
Let's create marketing that people will love!
Contact us at: 24x7Social.com/contact
24x7Social.com
