When it comes to agile at scale, it is necessary to think beyond a single agile team to a team of teams, or tribe. It is the culture of this team of teams that dictates its effectiveness. Which begs the question, how do you create an entire program or department that is a "great place to work"? Based on her debut book, Tribal Unity: Getting From Teams to Tribes by Creating a One Team Culture, Em Campbell-Pretty will share the proven patterns she has been successfully applying in the field over the past five years. Peppered with tales from the trenches this session will be full of practical ideas to help you lead a teams of agile teams towards Tribal Unity.

1. @PrettyAgile
Em Campbell-Pretty
Agile Israel
20th June 2017
#TribalUnity
The Heart of Scaling Agile

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FAST FORWARD….

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“Birds flock,
fish school,
people tribe.”

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Stage 1:
Life
sucks!a
Stage 2:
My life
sucks!
Stage 3:
I’m
great!
Stage 4:
We’re
great!
Stage 5:
Life’s
great!
“What makes some tribes more effective than
others is culture”
- David Logan

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“Businesses often
forget about the culture,
and ultimately, they
suffer for it because
you can't deliver good
service from unhappy
employees.“
– Tony Hsieh
CEO, Zappos

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“A tribe is a group of
people connected to
one another,
connected to a leader
and connected to an
idea.”
- Seth Godin

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A tribe is a group of
people connected to
one another,
connected to a leader
and connected to an
idea.
- Seth Godin

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CREATE
AWESOME
TEAMS

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Shared Mission

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Image source https://flic.kr/p/nw8VEm

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Accelerate
Cultural Change
with
Self-Selecting
Teams

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Visualise the Work

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Communicate Daily

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22. Extreme Programming

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THEN CREATE
AN AWESOME
TEAM OF TEAMS

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SHARED
IDENTITY

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Team Product Boxes

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Tribe T-Shirts

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SHARED
EXPERIENCES

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Unity
Hour

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Food

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Daily
Cocktail
Hour
Continuous
Human
Integration

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COMMUNITIES
OF PRACTICE

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CELEBRATE
AS A TRIBE
(NOT A TEAM)

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International
Talk Like A
Pirate Day

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Shout
Outs

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A tribe is a group of
people connected to
one another,
connected to a leader
and connected to an
idea.
- Seth Godin

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52. @PrettyAgile #TribalUnityImage soucre https://flic.kr/p/5ACgjH

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“People are already doing their best;
the problems are with the system.”
—W. Edwards Deming

54. Time for
a quick
exercise
Source https://flic.kr/p/gnCJbG

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Source: https://flic.kr/p/gnCJbG

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?
What are you thinking ?
How are you feeling?

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What about me?

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LEARN ABOUT
LEAN & AGILE

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Source http://www.implementingscrum.com/2006/09/11/the-classic-story-of-the-pig-and-chicken/

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CONNECT AT
THE “GEMBA”

64. Source https://flic.kr/p/67nNta

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67. Source: https://flic.kr/p/bi2Tga

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SERVE THE TRIBE

69. “…the only way to systematically
ensure that you have great
people at every level is to ensure
that you have great leaders at
every level – leaders who make
the people around them better”
- James Parker,
CEO Southwest Airlines
Bubble Up

70. Use What You Learn to Serve the
Tribe
Leadership Team Kanban

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“Vulnerability is the last thing I
want you to see in me, and the
first thing I look for in you.”
Brené Brown

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A tribe is a group of
people connected to
one another,
connected to a leader
and connected to an
idea.
- Seth Godin

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COMMUNICATE
THE VISION

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World Leaders
in Agile Data
Warehousing

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World Leaders
in Agile Data
Warehousing

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SUSTAINING
TRIBAL UNITY

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Employee Net Promotor Score
On a scale from 0 to 10, how likely are you to recommend
working in ______ to a friend or colleague?
Why?
Souce: http://www.netpromotersystem.com/about/measuring-your-net-promoter-score.aspxaImage

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Create an environment in which
people feel safe to be themselves at work

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WHEN CREATING TRIBAL UNITY REMEMEBER:
“What makes some tribes more effective than
others is culture.” - David Logan
Awesome teams are the foundation of awesome
tribes.
Connect teams by creating a shared identity,
investing in shared experiences and fostering
cross team communication.
Thaw the “frozen middle” by creating connections
between Leaders and the Tribe.
Vulnerability builds trust.
Focus on creating an environment where people
feel safe to be themselves.

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I don’t assume what worked for me will
work for you, but I do want to inspire you
as you contemplate what an intentional
culture of joy could look like in your world.
- Richard Sheridan, Joy Inc.

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Check out my blog posts on:
• Facilitating Self-Selection: http://bit.ly/FacilitatingSelfSelection
• Unity Hour: http://bit.ly/UnityHour
• Cocktail Hour: http://bit.ly/CommunicationCadence
• Chapters & Squads: http://bit.ly/SAFeSpotify
• The ”frozen middle”: http://bit.ly/FrozenMiddle
• Bubble Up: http://bit.ly/agilebubbleup
• Leading by Serving: http://bit.ly/AgileTeamOfLeaders
• Leading Through Vulnerability: http://bit.ly/LeadingVulnerability
• Employee Net Promotor Score: http://bit.ly/TeamNPS
• Farewell film from EDW: http://bit.ly/FarewellEDW
• Tribal Unity – The Book: http://bit.ly/GetTribalUnity
WANT TO KNOW MORE?

86. Em Campbell-Pretty
Partner, Context Matters
@PrettyAgile
www.prettyagile.com
au.linkedin.com/in/ejcampbellpretty/
em@contextmatters.com.au
Make UNITY Part of your Tribe’s DNA
http://amzn.to/2ewN1E9