LEADERS
EDGE
TENURE AT
CURRENT COMPANY
BILLIONS OF USERS
INDUSTRY
BREAKDOWN
Financial
Services
Health Sciences
Education
Manufacturing
Energy
RetailTransportation
Cable &
Telco
IT
35%
17%14%
10%
8%
6%
4 4 2
26.2%21.4%4.8%
28.6% 19%
15
OR MOREYRS
10-14
YEARS
5-9
YEARS
1-4
YEARS
LESSTHAN
ONEYEAR
SNAPSHOT
OF CIO SUMMIT
ATTENDEES
THE THIRD
PLATFORM
3RD PLATFORM
DISTRIBUTED
Mobile Big Data Social
LAN/Internet Client/Server
MAINFRAMES
Mainframe, Mini Computer
2ND PLATFORM
1ST PLATFORM
The Third Platform is described by IDC as the next-
generation compute platform that is accessed from
mobile devices, utilizes Big Data, and is cloud based.
HUNDREDS OF MILLIONS OF USERS
MILLIONS OF USERS
MILLIONS OF APPS
TENS OF THOUSANDS OF APPS
THOUSANDS OF APPS
CLOUD
Highlights from CIO Summit I ATLANTA I April 8-10, 2013
Andy McAfee
Principal Research Scientist
MIT’s Center for Digital
Business
“I’ve never come across a trend that is as important, exciting, and underappreciated…Decisions now are
generally made utilizing relatively small amounts of data. And the weight given to the available data is
small compared with what I call “HPPO” or the Highest Paid Person’s Opinion. HPPO is led by judgment,
impressions, intuition. The transition from small to Big Data is largely a technology-led issue.
Those who are successful at moving to data-driven decisions are going to crush their competition.”
“Efficiency, control,
and choice are EMC’s
main tenets. Choice
is the approach EMC
offers, and we are
fully committed to
this strategy.”
Joe Tucci, Chairman & CEO, EMC
“You should be able to build a
web-scale data center without
hiring thousands of PHDs.”
David Goulden, President & COO, EMC
Data-driven Decision Making

40%
CAGR
versus >2% CAGR
Non-converged
2016
$17.8
Billion
2012
$4.6
Billion
“We see this as a period of great
ideas and disruption...less
management, more automation
defines our approach.”
Pat Gelsinger, CEO
VMware
CAPEX reduction/
efficiency
Lack of, or brittle
automation
Lack of standard
platform
Trying to reverse earlier
outsourcing decisions
Excessive dependence on
one or more vendors
OPEX efficiency
improvements
Rapid provisioning of
compute - delivery of new
services/applications
Siloed teams that don’t
integrate and/or
consolidate easily
Absence of reliability,
governance, and/or
compliance issues
SOFTWARE-DEFINED DATACENTER:
REVENUE, PROFITABILITY, AND
COMPETITIVE ADVANTAGE
6.7%
33.3%
13.3%
46.7%
54.6%
18.2%
4.5%
4.5%
18.2%
What are the biggest sources of
operations and infrastructure
pain for you right now?
CLOUD:
What are the biggest wins your
infrastructure can deliver to your
business stakeholders?
Q:
A:
A:
Q:
SDDC
“We are a big believer [in virtualization];
push everything we can into virtualiza-
tion to get the efficiencies. However, at
times bare metal does win out. But
software-defined systems are starting
to compete with bare metal.”
CTO, Financial Services Org
Frank Hauck, President, VCE
“We’re in the ‘variation elimination’ business. This enables seamless
interoperability and support. The results will be less people doing
more things. Less money spent on infrastructure and the opportunity
to re-apply money to things that you haven’t been able to do before.”
THE
TIPPING
POINTOF CONVERGED INFRASTRUCTURE
“The agility story sells it…The ability to capitalize on new
business opportunities is key. A majority of service providers
have a business mandate that supports making this transition.
A service provider can help make the transition faster.”
CIO, EMEA IT Org
WORLDWIDE CONVERGED
SOLUTIONS GROWTH
SERVER/STORAGE/NETWORK
Integrated Systems
Market
Integrated
Workload
Systems
Integrated
Reference Architectures
Source: Gartner - Market Share Analysis: Data Center Hardware Integrated
Systems, 1Q11-2Q12, 30 Nov 2012 G00239623; 6 quarters
Source: IDC
Integrated
Infrastructure Systems
Market Share
INTEGRATED
SYSTEMS MARKET
Integrated
Infrastructure
Systems
39%
57%
26%
35%
VCE
24%
HP
15%
HITACHI
2%DELL
1%IBM
1%OTHER

“It is interesting to look at sentiment-
dependent businesses. Sentiment
analysis on how people are reacting
to ice cream shops and their flavors
can predict those businesses’
success or failure very rapidly.”
CIO, Financial Services Org
Innovation is in its early phase.
Huge data consortiums is where
“it’s at” today. Huge disruption
is still to happen in this space.
RSA SURVEY:
How is your security budget
allocated based on prevention,
detection, and response?
Q: PREVENTION
DETECTION
RESPONSE
40.6%
21.9%
9.4%
28.1%
?
70%
20%
10%
40%
30%
30%
50%
35%
15%
Most common configuration
Do you believe your existing staff has the adequate security
skills to respond to today’s threats? If not, where are you
recruiting expertise?
Q:
41.2%
8.8%
20.6%
Defense Industrial Base (DIB)
Government agencies
29.4%Yes, all set
Competitors
BIG
SECURITY
MEETS
BIG
DATA
“We have a huge consumer business. But we
don’t know you as consumers. That’s our value
proposition going forward. And we are
undergoing an evolution away from traditional
development, moving to how to analyze problems
in more sophisticated ways. Finding people who
can think in this advanced way is a challenge.”
CIO, Financial Services Org
“We deal with an enormity of data. We
have pharmacies; our .com business;
Facebook with 10 million fans; corporate
sensors, traffic counters, sensors for doors
opening, etc. So we are data-driven as a
culture/business. This was the case before
Big Data became popular. We have retail
data from 11,000 stores. And we know
what transacted in every store within
an hour.”
CIO, Global Retailer
IT in 2020:
The Future of IT
Paul Maritz, CEO, Pivotal
“It’s a bit humbling…consumer-grade has become the
new standard versus enterprise.”
Do you feel you have a real
Big Data strategy?Q:
PUTTING BIG DATATO WORK
No
62.5%
Yes
37.5%
“By 2020, your own data will be
a fraction of what you’ll
consume. You’ll have a much
richer view that offers more.”
“Intelligent apps that provide
visual information are desired.”
James Staten, Forrester
– Devising cost-effective methods of extracting value from Big Data
– Maintaining a rigid discipline of standardization and operations
– Creating a culture of agility
BIG DATA & FAST DATA
What’s common between leading platform companies like Google,
Amazon, and Facebook?
EMC2
, EMC, RSA, and their respective logos are registered trademarks or trademarks of EMC Corporation in the United States and other countries. VMware is a registered trademark or trademark of VMware,
Inc. in the U.S. and/or other jurisdictions. All other trademarks used herein are the property of their respective owners. © Copyright 2013 EMC Corporation. All rights reserved. 04/13 InfographicFor more information, visit www.emc.com/cio.
“What we’ve seen with cloud, mobility, the sheer number
of applications, and Big Data, is a giant expansion of the
attack surface.”
“Nation states are starting to cooperate with criminals.
Criminals are bundling up IP and selling it to nation states.”
Art Coviello, Executive Chairman, RSA & EVP, EMC