This Enterprise Strategy Group analyst report highlights the challenges that companies, particularly small and medium-sized, face when deploying private cloud infrastructure. It describes the advantages to these SMBs of adopting integrated computing platforms versus building cloud infrastructures on their own.

1. White
Paper
Integrated Computing Platforms:
Infrastructure Builds for Tomorrow’s
Data Center
By Mark Bowker, Senior Analyst, and Perry Laberis, Senior Research Associate
March 2013
This ESG White Paper was commissioned by EMC
and is distributed under license from ESG.
© 2013 by The Enterprise Strategy Group, Inc. All Rights Reserved.

2. White Paper: Integrated Computing Platforms: Infrastructure Builds for Tomorrow’s Data Center 2
Contents
Introduction .................................................................................................................................................. 3
Business Priorities Accelerate Infrastructure Integration with Integrated Computing Platforms ............... 4
Simple by Design .................................................................................................................................................... 5
Look for Solutions that Align with Target Use Cases .............................................................................................. 6
The Bigger Truth ........................................................................................................................................... 7
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© 2013 by The Enterprise Strategy Group, Inc. All Rights Reserved.

3. White Paper: Integrated Computing Platforms: Infrastructure Builds for Tomorrow’s Data Center 3
Introduction
Prior to server virtualization, IT landscapes were plagued by server sprawl and underutilized capacity, which were
brought on by data growth and the one-application, one-server requirement. In order to meet growing capacity
demands, organizations added servers until that demand began to outstrip the ability to achieve economies of
scale. Server virtualization provided a consolidation and cost-containment solution by fundamentally parsing
hardware and software and dynamically allocating resources throughout the environment. The consolidation of
physical servers drove massive efficiencies across the IT ecosystem, including improved resource utilization rates
for CPU and storage capacity.
Initially driven by its ability to deliver on these core use cases, server virtualization continues to guide IT and
business strategy. This is the fifth consecutive year in which the increased use of server virtualization has been
among the top three most important IT priorities reported by ESG research respondents.1 Although some continue
to augment their server virtualization deployments for these economic drivers, leading-edge companies are
bolstering mature server virtualization implementations with an overarching orchestration layer to achieve private
cloud capabilities, which can produce operational benefits including:
 On-demand self service (IT-as-a-Service)
 Broad network access
 Resource pooling and automatic VM/resource migration
 Rapid elasticity
 Measured service
To achieve these benefits, however, IT systems on which orchestration software can be deployed necessitate cross-
functional, virtualization-aware management tools with automation fed by intelligent infrastructure components
that execute in harmony. Accordingly, this requires tight integration of hardware and software, specifically
compute, storage, networking, virtualization, and support.
Though IT professionals have traditionally designed and built these virtual computing environments from the floor
up—piecing together disparate, siloed components—the process is rapidly changing. When it comes to purchasing
infrastructure to support virtual and private cloud computing environments, the do-it-yourself (DIY) model is
becoming a thing of the past. Instead, the new IT consumption model is moving toward integrated computing
platforms (ICPs), which are systems proactively architected for compatibility. By minimizing interaction in terms of
the interoperability testing and technology integration, these solutions help ensure that infrastructure
implementations aren’t an exercise of highly technical configurations posing an impediment to application
deployments.
ESG has defined ICPs as solutions of tightly integrated packages of servers, networking, and storage “glued
together” by virtualization and intelligent management software designed, tested, and validated to operate as a
single unit. ICPs are consumed either as preconfigured/fully-integrated solutions or reference architectures (RAs).
Preconfigured solutions are singular systems of components packaged, priced, and delivered in a simplified
manner. Hardware integration, software orchestration, and potentially specific engineering of systems are
architected and designed to operate harmoniously. RAs are validated and certified designs which consist of IT
infrastructure architected to assimilate various hardware components and software from different IT vendors onto
a joint computing platform.
As seen in Figure 1, nearly half (46%) of organizations currently leverage the do-it-yourself (DIY) method for private
cloud infrastructure builds, which makes sense given IT’s comfort level and experience with traditional hardware
and software implementations.2 Yet just 28% indicate that this is their preferred method of deployment, possibly
1
Source: ESG Research Report, 2013 IT Spending Intentions Survey, January 2013. All ESG research references and charts in this white paper
have been taken from this research report, unless otherwise noted.
2
Source: ESG Research Brief, Virtualized Computing Infrastructure Preferences, April 2012.
© 2013 by The Enterprise Strategy Group, Inc. All Rights Reserved.

4. White Paper: Integrated Computing Platforms: Infrastructure Builds for Tomorrow’s Data Center 4
due to the time it takes to plan and build infrastructures in this piecemeal fashion, as well as the integration
demands of private cloud infrastructures. Accordingly, 64% of respondents indicated that ICPs such as RAs and fully
integrated/preconfigured solutions were their organizations’ preferred model for deploying the back-end
infrastructure supporting private cloud deployments.
Figure 1. Supporting Infrastructure for Server Virtualization/Private Cloud Environments: Current vs. Preferred
Which of the following best describes your organization's current supporting
infrastructure for its server virtualization/private cloud environment? Which would be
your organization’s preferred infrastructure model? (Percent of respondents, N=376)
Current virtualization/private cloud infrastructure model Preferred virtualization/private cloud infrastructure model
50%
46%
45%
40%
36%
35%
30% 28% 28%
26%
24%
25%
20%
15%
9%
10%
5% 3%
0%
“Do-it-yourself” solution Reference architecture Fully-integrated solution Don’t know
Integrated Computing Platforms
Source: Enterprise Strategy Group, 2013.
Business Priorities Accelerate Infrastructure Integration with Integrated
Computing Platforms
Driven by the success of virtualization technology, user demand for improved IT service levels is changing the way IT
leverages its existing investments, procures new infrastructure and services, and architects its data centers.
Underscoring this transformation is the need for tighter integration of hardware and software, which is necessary
to achieve the private cloud capabilities end-users want and the efficiencies IT needs.
Server virtualization and cloud computing are poised to catalyze the shift in how IT consumes infrastructure and
provides services internally to users, and are rapidly transitioning the IT conversation away from a technology focus
to a business-oriented approach. Today, IT is more concerned with high-value business initiatives—such as cost
reduction (44%), business process improvement (31%), and security and risk management initiatives (31%)—than
the “speeds and feeds” of its infrastructure. Accordingly, consumers of virtual computing infrastructures are
purchasing ICPs as a means to improve time to market, IT service levels, and system performance.
Procurement of virtual computing infrastructures is going to become more of a business decision than most IT
organizations are accustomed to. Those currently leveraging the DIY method for infrastructure builds should
consider the benefits of ICPs, which include:
 Simplified build process
 Elimination of trial-and-error testing
© 2013 by The Enterprise Strategy Group, Inc. All Rights Reserved.

5. White Paper: Integrated Computing Platforms: Infrastructure Builds for Tomorrow’s Data Center 5
 Validated solutions certified for production
 Accelerated time to value
 A single point of support for problem resolution
 A shift in focus to VM management
 IT time reclamation and reallocation towards innovation
Technology vendors, having realized the market requirement for integrated systems, have begun to partner in
order to create validated, cross-functional solutions. Although some shops will continue to grapple with assimilating
legacy applications and systems into their virtual computing infrastructures, ESG believes that organizations will
focus future hardware investments on ICPs such as preconfigured solutions and RAs.
Simple by Design
When it comes to achieving higher value capabilities through private cloud platforms, IT must possess the
background knowledge about how independent, best-of-breed components interact cross-functionally and how to
engineer cohesive systems. This requires time, specialized expertise, and resources that many small and midmarket
organizations with fewer personnel and smaller IT budgets lack. Even large organizations that have been successful
deploying DIY builds in the past have struggled with capacity planning, system tuning, orchestration, and achieving
the level of integration required by these dynamic systems. As good as IT departments are at DIY, developing these
data center solutions piecemeal remains complex and time-
consuming, and requires:
 High familiarity with the entire stack
 Multiple, independent points of vendor support
EMC VSPEX is a set of
reference architectures
 Management software development that touches every
validated by EMC and
component
packaged and delivered as
Fortunately for IT, vendors such as EMC have developed ICPs, complete solutions by trusted
such as VSPEX RAs, that eliminate these challenges by delivering
validated, fully-configured solutions that take the guesswork and
resellers. Flexible by design,
integration out of the equation. ICPs combine and deliver servers, VSPEX solutions are
storage, networking, virtualization, and management (and in architected with EMC’s
terms of VSPEX, backup) as a single system with rapid deployment industry-leading storage and
and time to value. More importantly, these solutions enable IT to backup and leverage existing
reclaim both build and maintenance time (and cost), which can be
IT infrastructure, enabling
reallocated towards innovation. This latter point is of particular
interest to IT organizations. user choice of hypervisor,
server, and networking
ESG asked respondents to consider their 2013 IT budgets and
assign a percentage breakdown of spending that would apply to
technology.
maintaining existing infrastructure as opposed to spending on
net-new technology projects. Respondents indicated that nearly
two-thirds (64%) of their 2013 IT budget would be earmarked for
the upkeep of existing infrastructure, while just 36% would be dedicated to budget spend on new technology
projects. While the cost of maintaining existing IT environments will always be a factor, in order for technology to
become strategic—rather than tactical—when it comes to business agility and innovation, organizations must strive
for a more balanced ratio.
ICPs simplify the entire hardware lifecycle by enabling IT to:
 Procure an entire integrated stack of infrastructure engineered to host business workloads.
 Shorten time to value through streamlined implementation.
© 2013 by The Enterprise Strategy Group, Inc. All Rights Reserved.

6. White Paper: Integrated Computing Platforms: Infrastructure Builds for Tomorrow’s Data Center 6
 Improve management, monitoring, and visibility of the IT infrastructure.
 Scale in a modular fashion such that capacity and performance can be independently added based on
changing business requirements.
 Utilize the building-block approach to standardize on infrastructure.
 Easily retire hardware over time as workloads are redistributed while maintaining performance and uptime.
The initial investment in ICPs can be readily justified by these soft cost benefits that lead to a positive return on
investment (ROI). Because typical ICPs are operational within a few days of delivery, they enable rapid application
and software deployments and speedier time to value.
Look for Solutions that Align with Target Use Cases
Ripping and replacing IT infrastructure is not an economical means of improving IT efficiency and providing business
value. As beneficial as ICPs are, IT organizations must ensure that new implementations assimilate with existing
infrastructure and support current and future initiatives. While some ICPs are built for general purpose compute
and capacity needs, many RAs are specifically designed for particular use cases. Accordingly, it is a sound measure
to identify definitive initiatives prior to investing in a given solution because doing so will improve the value of
deployment and safeguard the investment. These initiatives include, but are not limited to:
 Desktop virtualization
 Hardware lifecycle refresh
 Remote and branch offices
 Application upgrades or new installations
 Rapid acceleration of virtualization migration
 IT-as-a-Service and private cloud
 Disaster recovery/backup
© 2013 by The Enterprise Strategy Group, Inc. All Rights Reserved.

7. White Paper: Integrated Computing Platforms: Infrastructure Builds for Tomorrow’s Data Center 7
The Bigger Truth
IT professionals pride themselves on building data center environments from the floor up. Accordingly, they tend to
be reluctant relinquishing the reins when it comes to infrastructure builds. Nonetheless, increasingly dynamic
environments require infrastructure integration that demands a level of expertise and stack familiarity that is
nonexistent in many enterprises, let alone small and midmarket businesses (SMBs). ICPs, such as EMC VSPEX RAs,
provide a solution by eliminating the time (and cost) of designing, testing, and engineering integrated environments
with components built independently of one another. These validated architectures are ready for production
environments upon delivery, and offer a single point of support should IT require it.
EMC VSPEX is an example of how a leading IT vendor has aligned product innovation with an IT market need to
improve efficiency, performance, and time to value for SMBs. VSPEX RAs, which are specifically designed to flexibly
provide enterprise capabilities downstream to SMBs, enable customers to streamline deployments and build out
dynamic data centers. Interoperability and validated designs are matched to demanding virtualization and cloud
strategies and map to existing IT infrastructure knowledge and familiarity.
The requirements of tomorrow’s data center demand new levels of expertise, familiarity, and resource allocation
(both in terms of time and money). While some IT organizations will continue to design their environments from
the floor up, those looking to simplify build processes, improve IT efficiency, and rededicate time to innovation will
look to ICPs like EMC VSPEX RAs. These solutions offer a quick time to market and end-user productivity, and enable
IT to advance business value through next-generation data center solutions.
© 2013 by The Enterprise Strategy Group, Inc. All Rights Reserved.

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