This document provides guidance on creating an effective startup pitch deck to present to investors. It recommends including slides on the problem being solved, the solution, market size, product architecture, intellectual property, go-to-market strategy, competitors, revenue projections, advisors, use of funds, and exit strategy. Accompanying advice suggests selecting investors likely to reinvest, using simple language, maintaining eye contact, and reemphasizing the team, market size, and product fit. The document also shares tips for controlling emotions and connecting through analogies during the presentation and Q&A.

1. Startup Pitch Decks that Work:
Creating a Winning Pitch Deck
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2. Your Webinar Co-Hosts
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3. Introduction
• Serial Entrepreneur. 5 exits, 2 failed.
• Lived in Silicon Valley 14 years
• Run a micro $15 million fund
• Check size = Up to $500k + $500k into Series A
•Author of..

4. Recent Investments
Commercial property energy analytics and bill
forecasting software platform.
Baggage tag and tracking software platform.
Localization & Translation software platform
All-in-one cloud contact center and telephony
solution.
Next generation online brand management and IP
protection software platform.

5. Recent Investments
Session performance management software for
applications.
EDM app and reservation platform for live venues.
Retargeting advertising platform.

6. Investment Pitch Deck Essentials
• Slide 1: Logo/Mission/Positioning Line. Founders.
• Slide 2: The Problem We Solve
• Slide 3: The Solution
• Slide 4: The Market Size
• Slide 5: The Product/Technology Architecture
• Slide 6: IP/Defensibility/Scalability Chart
• Slide 7: Go To Market/Distribution
• Slide 8: Competitor Matrix
• Slide 9: Revenue Projections
• Slide 10: The Advisors
• Slide 11: Use of Funds
• Slide 12: Exit Strategy
SV Speak: The Deck

7. Slide 1: Logo/Mission/Positioning Line
SV Speak: Elevator Pitch

8. Slide 1: Logo/Mission/Positioning Line
SV Speak: Investment Ready

9. If you don’t know the investors......
SV Speak: Wheelhouse

10. Slide 2: The Problem We Solve
SV Speak: The “aha” moment

11. Slide 2: The Problem We Solve

12. Slide 3: The Solution
SV Speak: Shiny New Thing

13. Slide 3: The Solution

14. Slide 4: The Market Size

15. Slide 4: The Market Size
SV Speak: Hitting it
out of the park

16. Slide 5: Product/Technology Architecture

17. Slide 5: Product/Technology Architecture
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18. Slide 5: Product/Technology Architecture
SV Speak: The user
perspective

19. Slide 6: IP/Defensibility/Scalability Chart
SV Where’s the IP?

20. Slide 6: IP/Defensibility/Scalability Chart

21. Pitch Tips
• Select investors that can re-up on their investment
• Short sentences, non technical speak
• Investors watch body language
• Don’t hesitate, maintain eye contact
• Defer to co-founder/CTO
• Keep consistent momentum/pace in presentation
• Control emotion, be prepared for conflict
• Be aware of your emotional timeline
• Connect with analogies and anecdotes
• Reiterate Team, Market Size and Product Fit

22. Slide 7: Go To Market /Distribution
SV Speak: Block and Tackling

23. Slide 8: Competitor Matrix

24. Slide 8: Competitor Matrix

25. Slide 9: Revenue Projections
SV Speak: Hitting the Numbers

26. Slide 9: Revenue Projections
SV Speak: Get Behind the
Numbers

27. Slide 9: Revenue Projections
SV Speak: Financial Runaway

28. Slide 10: The Advisors
SV Speak: Friend of the Firm

29. Slide 11: Use of Funds
SV Speak: overcooked valuation

30. Slide 12: Exit Strategy

31. Thank You and Q&A
http://www.arafuraventures.com
Marc Phillips
Arafura Ventures
415.606.0900
marc@arafuraventures.com
Sirk Roh
Early Growth Financial Services
415.234.3437
contact@earlygrowthfinancialservices.com
Jim Fulton
Cooley
212.479.6000
http://cooley.com/contact.aspx