We live in a visual world where everyone has become a creator of images. This offers amazing opportunities for both individuals and companies to create content and to tell their own stories. In this keynote presentation for Preziday.com I explain why you need visuals, what kind of visuals rate high on the engagement scale, and give a mini smartphone photography workshop. Want to know more about the visual revolution? Visit http://www.visualrevolutionaries.com/.

2. Times are changing...

3. Today I’m going to show
you that we’re right in the
middle of a revolution

4. a Visual Revolution

5. I’m a photographer

6. But so are
you...

7. thanks to the cameraphone we’ve
all become photographers

8. 60%
of the world population owns a camera phone - not
counting babies and seniors

9. Social Media now hosts
over 250 billion photos
This number grows by
400 million every DAY

10. Visual + Social =
irresistible

11. Status updates on Facebook
which include images get 53%
more ‘likes’

12. That’s a huge opportunity
to engage with your
audience
BUT

13. Most
organisations
see and utilize only a
fraction of the possibilities

14. Which isn’t surprising.
Because you didn’t
learn it in school
How to see.
How to think in
pictures

15. The good news: it can be taught
I know from experience
with
• 1750+ people who refocused
• Hundredsinof workshop
students
- (Smartphone)
photography
- Visual thinking

16. Today I’m going to show you
how to use your smartphone to
quickly create visual content

17. As a Prezi-fan you’re probably aware that
text-only communication isn’t enough
anymore

18. People expect images everywhere.
Not only on your site, but also in
presentations, on Social Media, etc.

19. How do you source these images?
Google?
Stock photos?
Hiring photographers?
Possibly. But there’s a
quick and easy solution:
You use your
smartphone!

20. A cameraphone has many
advantages
• you always have it with you
• you can instantly edit photos
• and share them
• there’s a wide array of very useful apps at
your fingertips

21. ...but it also has disadvantages
• it doesn’t work so well with low lighting
• it doesn’t have a great lens and sensor
(although quality is improving very fast and
add-on lenses are available)
• it gives you little or no power over settings
like shutter speed and aperture

22. But the million dollar
question is of course...

23. How to take great photos
• good photography = learning to look
• don’t let your gear limit your creativity
• make the most of what you’ve got

24. You usually haven’t got a
clue what you’re seeing
• your brain is constantly filtering sensory
input
• including visual stimuli
• you tend to think you know what you
see...but do you really?

25. Time to investigate!

26. Four tips for better
results:
• always switch on your grid to aid with
composition
• use your finger to focus
• and on the iPhone: to adjust lighting
• stabilize your phone

27. What’s in your bag?
• pick something from your handbag or
pocket
• really look at it...investigate
• what does it look like? what material is it
made from? what colour(s) is it?
• try to photograph it in at least 10 different
ways

28. Quick portraiture class
• People don’t want to deal with a logo, they
want to see who’s behind it
• How do you take great portraits and selfies
with your smartphone?

29. Remember:
go easy on yourself
• if it takes you hours to get a suitable
photograph for a presentation or post then
you’re making it too hard
• look for material that stares you right in
the face - don’t overthink things

30. Quick tips for professional looking
pictures
• Isolate your subject
• Diagonal lines
• Symmetry

31. Quick tips for professional looking
pictures
• Isolate your subject
• Diagonal lines
• Symmetry

32. Quick tips for professional looking
pictures
• Isolate your subject
• Diagonal lines
• Symmetry

33. Quick tips for professional looking
pictures
• Isolate your subject
• Diagonal lines
• Symmetry

34. Taking photographs and sharing
them is worth the effort
• It results in many more page hits, retweets
and ‘likes’ - much more engagement
• And there is a way to get an even higher
return on investment:
• Creating highly shareable photographs
• This can easily multiply your result
10-100fold or even more

35. What makes images highly
‘shareable’?
• Beautiful/inspiring/
emotional/
• Informative in an
attention grabbing way
(infographics)
• Experience (events)
• Using bright colours

36. Looking for illustrations for your prezi? Forget Google.
Grab your smartphone. Take a good picture and if
necessary quickly edit it to turn it into a graphic.
Easy
Authentic
Engagement

37. Question time!

38. Want to become a
smartphone photography
expert?

39. Check out the resources on my site
www.visualrevolutionaries.com/

40. And remember: you can
always LOOK
• you don’t even need a camera
• train your eye - when you’re waiting
at the dentist, stuck in traffic, etc.
• feeling stuck? start out with focusing
on a category
• to aid you I have a small cheat sheet

41. You have a super tool for instant illustrations right in your
pocket: your smartphone. Now go and use it! And make
those prezis even better!