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Times are changing...
Today I’m going to show
you that we’re right in the
middle of a revolution
a Visual Revolution
I’m a photographer
But so are
you...
thanks to the cameraphone we’ve
all become photographers
60%
of the world population owns a camera phone - not
counting babies and seniors
Social Media now hosts
over 250 billion photos
This number grows by
400 million every DAY
Visual + Social =
irresistible
Status updates on Facebook
which include images get 53%
more ‘likes’
That’s a huge opportunity
to engage with your
audience

BUT
Most
organisations

see and utilize only a
fraction of the possibilities
Which isn’t surprising.
Because you didn’t
learn it in school 	

 	

 How to see.
	

 	

 How to think in
	

 	

 pictures
The good news: it can be taught
I know from experience
with

• 1750+ people who refocused
• Hundredsinof workshop
students...
Today I’m going to show you

how to use your smartphone to
quickly create visual content
As a Prezi-fan you’re probably aware that
text-only communication isn’t enough
anymore
People expect images everywhere.
Not only on your site, but also in
presentations, on Social Media, etc.
How do you source these images?
Google?
Stock photos?
Hiring photographers?
Possibly. But there’s a
quick and easy solutio...
A cameraphone has many
advantages

• you always have it with you
• you can instantly edit photos
• and share them
• there’...
...but it also has disadvantages

• it doesn’t work so well with low lighting
• it doesn’t have a great lens and sensor

(...
But the million dollar
question is of course...
How to take great photos

• good photography = learning to look
• don’t let your gear limit your creativity
• make the mos...
You usually haven’t got a
clue what you’re seeing
• your brain is constantly filtering sensory
input

• including visual st...
Time to investigate!
Four tips for better
results:
• always switch on your grid to aid with
composition

• use your finger to focus
• and on the...
What’s in your bag?
• pick something from your handbag or
pocket

• really look at it...investigate
• what does it look li...
Quick portraiture class

• People don’t want to deal with a logo, they
want to see who’s behind it

• How do you take grea...
Remember:
go easy on yourself

• if it takes you hours to get a suitable

photograph for a presentation or post then
you’r...
Quick tips for professional looking
pictures

• Isolate your subject
• Diagonal lines
• Symmetry
Quick tips for professional looking
pictures

• Isolate your subject
• Diagonal lines
• Symmetry
Quick tips for professional looking
pictures

• Isolate your subject
• Diagonal lines
• Symmetry
Quick tips for professional looking
pictures

• Isolate your subject
• Diagonal lines
• Symmetry
Taking photographs and sharing
them is worth the effort

• It results in many more page hits, retweets
and ‘likes’ - much ...
What makes images highly
‘shareable’?

• Beautiful/inspiring/
emotional/

• Informative in an

attention grabbing way
(inf...
Looking for illustrations for your prezi? Forget Google.
Grab your smartphone. Take a good picture and if
necessary quickl...
Question time!
Want to become a
smartphone photography
expert?
Check out the resources on my site
www.visualrevolutionaries.com/
And remember: you can
always LOOK
• you don’t even need a camera
• train your eye - when you’re waiting
at the dentist, st...
You have a super tool for instant illustrations right in your
pocket: your smartphone. Now go and use it! And make
those p...
Click! How to use smartphone photography to engage, empower and connect with your audience
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Click! How to use smartphone photography to engage, empower and connect with your audience

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We live in a visual world where everyone has become a creator of images. This offers amazing opportunities for both individuals and companies to create content and to tell their own stories.

In this keynote presentation for Preziday.com I explain why you need visuals, what kind of visuals rate high on the engagement scale, and give a mini smartphone photography workshop. Want to know more about the visual revolution? Visit http://www.visualrevolutionaries.com/.

Veröffentlicht in: Marketing, Kunst & Fotos, Business
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Click! How to use smartphone photography to engage, empower and connect with your audience

  1. Times are changing...
  2. Today I’m going to show you that we’re right in the middle of a revolution
  3. a Visual Revolution
  4. I’m a photographer
  5. But so are you...
  6. thanks to the cameraphone we’ve all become photographers
  7. 60% of the world population owns a camera phone - not counting babies and seniors
  8. Social Media now hosts over 250 billion photos This number grows by 400 million every DAY
  9. Visual + Social = irresistible
  10. Status updates on Facebook which include images get 53% more ‘likes’
  11. That’s a huge opportunity to engage with your audience BUT
  12. Most organisations see and utilize only a fraction of the possibilities
  13. Which isn’t surprising. Because you didn’t learn it in school How to see. How to think in pictures
  14. The good news: it can be taught I know from experience with • 1750+ people who refocused • Hundredsinof workshop students - (Smartphone) photography - Visual thinking
  15. Today I’m going to show you how to use your smartphone to quickly create visual content
  16. As a Prezi-fan you’re probably aware that text-only communication isn’t enough anymore
  17. People expect images everywhere. Not only on your site, but also in presentations, on Social Media, etc.
  18. How do you source these images? Google? Stock photos? Hiring photographers? Possibly. But there’s a quick and easy solution: You use your smartphone!
  19. A cameraphone has many advantages • you always have it with you • you can instantly edit photos • and share them • there’s a wide array of very useful apps at your fingertips
  20. ...but it also has disadvantages • it doesn’t work so well with low lighting • it doesn’t have a great lens and sensor (although quality is improving very fast and add-on lenses are available) • it gives you little or no power over settings like shutter speed and aperture
  21. But the million dollar question is of course...
  22. How to take great photos • good photography = learning to look • don’t let your gear limit your creativity • make the most of what you’ve got
  23. You usually haven’t got a clue what you’re seeing • your brain is constantly filtering sensory input • including visual stimuli • you tend to think you know what you see...but do you really?
  24. Time to investigate!
  25. Four tips for better results: • always switch on your grid to aid with composition • use your finger to focus • and on the iPhone: to adjust lighting • stabilize your phone
  26. What’s in your bag? • pick something from your handbag or pocket • really look at it...investigate • what does it look like? what material is it made from? what colour(s) is it? • try to photograph it in at least 10 different ways
  27. Quick portraiture class • People don’t want to deal with a logo, they want to see who’s behind it • How do you take great portraits and selfies with your smartphone?
  28. Remember: go easy on yourself • if it takes you hours to get a suitable photograph for a presentation or post then you’re making it too hard • look for material that stares you right in the face - don’t overthink things
  29. Quick tips for professional looking pictures • Isolate your subject • Diagonal lines • Symmetry
  30. Quick tips for professional looking pictures • Isolate your subject • Diagonal lines • Symmetry
  31. Quick tips for professional looking pictures • Isolate your subject • Diagonal lines • Symmetry
  32. Quick tips for professional looking pictures • Isolate your subject • Diagonal lines • Symmetry
  33. Taking photographs and sharing them is worth the effort • It results in many more page hits, retweets and ‘likes’ - much more engagement • And there is a way to get an even higher return on investment: • Creating highly shareable photographs • This can easily multiply your result 10-100fold or even more
  34. What makes images highly ‘shareable’? • Beautiful/inspiring/ emotional/ • Informative in an attention grabbing way (infographics) • Experience (events) • Using bright colours
  35. Looking for illustrations for your prezi? Forget Google. Grab your smartphone. Take a good picture and if necessary quickly edit it to turn it into a graphic. Easy Authentic Engagement
  36. Question time!
  37. Want to become a smartphone photography expert?
  38. Check out the resources on my site www.visualrevolutionaries.com/
  39. And remember: you can always LOOK • you don’t even need a camera • train your eye - when you’re waiting at the dentist, stuck in traffic, etc. • feeling stuck? start out with focusing on a category • to aid you I have a small cheat sheet
  40. You have a super tool for instant illustrations right in your pocket: your smartphone. Now go and use it! And make those prezis even better!

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