Find out how to launch crowdfunding campaigns for animals and pet products, 4 types of animal crowdfunding projects, best crowdfunding platforms for pet fundraising, and why bloggers should get involved.

1. BlogPaws - 2016
Phoenix, AZ

2. - Introductions/Expectations
- What is crowdfunding?
- Animal crowdfunding by numbers.
- Why should you care?
- Potential problems.
- How to differentiate a good campaign from a bad one.
- Exercise one: What’s wrong with this campaign?
- Four types of animal projects.
- Campaign placement.
- How to get on the radars of campaign creators.
- Exercise two: Find live campaigns to approach
- Q&A

3.  Your Name
 What do you do
 Where are you from
 Why are you here
 What do you want to learn
 Anything else you believe people should know about
you

4. Crowdfunding is a method of raising money in small
amounts from a large group of people using the
Internet, social media and other forms of
communications available for people in 21 century.

5. The largest rewards platform Kickstarter:
Almost $2.5 Billion pledged by more than 11 Million people
The largest donations platform GoFundMe:
$2 Billion raised in 2015, an avg. $4 Million per day!
This project was initially funded on Kickstarter and now available on Indiegogo
InDemand

6.  GoFundMe projects in Animal category have raised
more than $42 Million.
 Top 10 non-profit animal organizations on Razoo have
raised almost 10,2 Million.
 YouCaring hosted 14,000 animal projects in 2015. They
raised over $12 Million.
 Top 10 projects for pet products
on Kickstarter and Indiegogo
have raised $4,6 Million.

7.  New content ideas
 New products (sample, giveaway)
 Sponsored posts
 Build relations for the future

8.  High failure rate (91% on Indiegogo, for example).
 For product based campaigns – the product doesn’t
exist.
 For personal funding campaigns – fraud.
 Can hurt your reputation, if the creators fail to deliver
the rewards.

9.  Transparency – information available online and on their
project page.
 Communications – do they respond to comments and
questions, do their answers look reasonable?
 For product based campaigns – reward prices, delivery
time, creators’ expertise. Importance of the first days.
Check out my article about it: http://www.crowdcrux.com/red-flags-to-
avoid-crowdfunding-scams-and-con-artists/

10.  Depends on pre-existing community
 Campaigns offering lucrative rewards usually raise more
 According to The Crowdfunding Centre data, in 2015:
 Only 9% of the projects in Animals category on Indiegogo reached their
funding goal.
 They raised an average $5,585.

11. www.indiegogo.com/projects/syndaver-synthetic-canine-a-
veterinary-revolution#/

12.  Personal
 Non-Profit
 Pet Product
 Creative

13.  General crowdfunding websites:
Kickstarter, Indiegogo, GoFundMe,
YouCaring, FirstGiving, Razoo,
GiveForward, StartSomeGood, Rally,
Fundrazr, Crowdrise, Fundraise, Fundly,
Generosity.
 Special crowdfunding portals for
animals: LoveAnimals, PlumFund,
PetChance.

14.  Smaller platforms – contact the founders or team
members.
 Find live or Indiegogo InDemand campaigns and
contact the creators.
 Start a special page on your website (monthly review of live
campaigns, campaign of the month, etc.)
 Syndicate your content

15. Example:

16. www.amazon.com/Crowdfunding-Animals-Products-Elena-
Mikhaylova-ebook/dp/B01GXE54ZW

18. Elena Mikhaylova is a serial entrepreneur with more than twenty years
of expertise in diverse industries around the globe. She is the founder
and CEO at Crowdfund Productions, Colorado based crowdfunding
consulting and marketing company which has been involved in more
than a hundred Kickstarter and Indiegogo campaigns. She is also a
blogger, speaker and mentor.