Social Networking & Libraries: Best Practices & Challenges
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Given at the Suffolk County Library Association on 10/27/09.
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Social Networking & Libraries: Best Practices & Challenges
- 1. Social Networking & Libraries Best Practices & Challenges EllyssaKroski http://www.ellyssakroski.com
- 2. Agenda What is Social Networking? Why Should We Care? How are Libraries Using Social Networking? Challenges & Pitfalls Best Practices
- 3. What is Social Networking? Social software that enables libraries to interact with and build community with their patrons. A new way to provide information & offer services to library patrons “where they live”. Another access point to the library & its website.
- 4. Why Social Networking? Facebook has more than 300 million active users Hundreds of millions of videos are viewed every day on YouTube Twitter has over 3.5 million users There are over 133 million blogs Wikipedia has over 10 million articles written in over 200 languages Facebook has more than 700 million photos uploaded to the site each month Americans spend an average of 14 hours per week on the Web
- 5. How are Libraries Using Social Networking? Social Networking Communities Blogs Microblogs Lifestreams Media Sharing Interactive Subject Guides Incorporating Social Features into Library Websites & Catalogs
- 6. Goals of Social Networking? Build Community Promote Library Services Promote Library Holdings Promote Library Events Provide Recommended Resources Communicate with Patrons Gather & Track Valuable Feedback
- 13. The Busy
- 24. The un“Friend”ly
- 27. The Forgotten
- 30. The “wish they’d forgotten”
- 33. 9 Tweets over 6 days about the same topic
- 34. 6 posts in one day, nothing for 6 days.
- 35. Best Practices
- 36. Creating engaging experiences on Social Networks
- 37. Library Events
- 38. Integrated Blog
- 39. Ask-A-Librarian
- 40. Catalog & Database Apps
- 41. Blogs for Providing News & Resources
- 42. News Vehicles
- 46. Reading Programs
- 47. Book Clubs
- 48. Communicating with Patronson Twitter
- 49. Library News
- 50. Promotion
- 51. Updates Twitter
- 52. Library Blog
- 53. New Acquisitions
- 54. Library Photos
- 55. Aggregating Content with Lifestreams
- 56. National University of Singapore Libraries
- 57. The Libraries of UT HSC SA
- 61. Oral Histories & Interviews
- 62. Library Events
- 63. Library Events
- 64. Library Tours
- 66. Instruction
- 67. Creating interactive guides to research
- 68. Boston College University Libraries
- 71. University of Michigan Library
- 72. Incorporating Social Networking in the Website
- 76. Yarra Plenty Regional Library
- 78. Topeka & Shawnee County Public Library
- 81. TSCPLIM in the Catalog
- 83. Social Networking in the Catalog
- 84. Darien Library
- 86. Ann Arbor District Library
- 88. WorldCat
- 89. Best Practices - Planning Develop a social media policy Provide training Start with a Need Know Your Users What are other Libraries doing? Develop a strategy Determine Success Metrics Allocate time & resources appropriately
- 90. Best Practices - Implementation Integrate with library website Cross-platform promotion Consistent logo/signage everywhere Adopt tools to duplicate content Adopt tools to organize info consumption Keep content updated Engage with your community Widgets & Mobile versions Market it!
- 91. Ping.fm
- 92. TweetDeck
- 93. Widgetbox
- 94. Mofuse
- 95. Winksite
- 96. Best Practices- Facebook Register Library Name FBML Social RSS Integrate blog & Facebook Integrate Ask a Librarian Catalog Search Applications Create & List Events Post interesting content
- 97. Facebook - FBML
- 98. Facebook - Social RSS
- 99. Best Practices- Twitter Co-Tweet to Schedule Tweets Know Your Lingo Re-Tweet - @ Hash tags - # TwitterFeed to Feed in Blog Posts, New Acquisitions and more.
- 100. Twitter - Co-Tweet
- 102. Best Practices - Media Sharing A Library Profile is a Must! Put content on iTunes as well as YouTube
- 103. Best Practices – Subject Guides Librarian Photos IM client Custom Search Engines Organize content with tabs Include interactive content!
- 104. Pitfalls Using tech for tech’s sake Spamming the News Feed Marketing Crap Inane tweets (eating a sandwich) Outdated info Library info not visible No dialogue Not friending
- 105. Assessment Blogs Analytics software News reader subscribers Comments & email feedback Technorati & Google Blog Search discussions Delicious bookmarks Facebook Friends Comments & email feedback ‘Ask a Librarian’ reference stats increase Twitter Followers Retweets & @Replies TwitterSearch discussions TwitterCounter, TweetStats Flickr/YouTube Stats LibGuides Stats
- 106. SiteMeter Stats
- 108. Delicious Stats
- 109. TwitterCounter Stats
- 110. TweetStats
- 111. Flickr Stats
- 112. YouTube Stats
- 113. LibGuides Stats
- 114. Questions? EllyssaKroski ellyssakroski@yahoo.com http://www.ellyssakroski.com http://oedb.org/blogs/ilibrarian
Hinweis der Redaktion
- Creating engaging experiences for patrons
- National University of Singapore Librarieshttp://friendfeed.com/nuslibraries/services
- Synthesizing the lessons learned from Web 2.0 popularity and incorporating those social features and applications into the library website.
- Synthesizing the lessons learned from Web 2.0 popularity and incorporating those social features and applications into the library website.
- LOC has a number of social media initiatives going on, and they have been successfully integrating their efforts, incorporating their blog into their main website, embedding Twitter feeds, linking to podcasts also available in itunes, and more. Here’s their main site.They link to their blog and podcasts prominantly in the main navigation on the left
- Their blog is integrated into the rest of their website for a seamless experience for the user.You can see on the left they’re feeding in their tweets-many libraries are effectively using twitter to communicate about library hourse, etc. It’s even more effective to bring that channel back into the library website, and many today are doing this.
- On iTunes
- Melbourne AustraliaOn their main page they link to all of their social media profiles and websites including a library 2.0 resources site, a taste of Web 2.0 self-guided online course and…They have a couple wikis which they maintain providing local information to their patrons – one on brushfire affected communities and one on the local area of north Melbourne
- Here’s the Brushfire communitieswiki providing news about local affected areas
- Blog integrated into website,News sliderRSS everywhereLibrary photos pulled in from flickr
- Link to all of their social profiles
- Synthesizing the lessons learned from Web 2.0 popularity and incorporating those social features and applications into the library website.
- The darien library has incorporated many social features into their catalog including user tagging, tag clouds, most popular or “top” lists, and user ratings and reviews.SOPAC2Darien has custom built this social functionality into their opac but there are plenty of “next-gen” library catalogs out there which will implement this for you.I’ll be mentioning a few of these in a few minutes when I discuss some of the open tools libraries are building but very quickly here’s a snapshot of some of the more popular 2.0 or social catalogs.
- The darien library has incorporated many social features into their catalog including user tagging, tag clouds, most popular or “top” lists, and user ratings and reviews.SOPAC2Darien has custom built this social functionality into their opac but there are plenty of “next-gen” library catalogs out there which will implement this for you.I’ll be mentioning a few of these in a few minutes when I discuss some of the open tools libraries are building but very quickly here’s a snapshot of some of the more popular 2.0 or social catalogs.
- Schedule tweets, have multiple accounts and multiple users for businesse
- Schedule tweets, have multiple accounts and multiple users for businesse
- Schedule tweets, have multiple accounts and multiple users for businesse