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How to get success in Search Engine Rankings

Search engine optimization -- SEO -- may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right com. What will successful SEO look like in future? It will mean allowing your audience to help you build a local presence, building a community. Focus on creating content that can help increase leads at the same time as it earns links, paving the way for future success. Here's a technique for long-term SEO success for entrepreneurs and marketers who want to make a substantial, future-focused impact on their business's online visibility without subscribing to questionable black-hat practices or overly-complicated techniques.

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How to get success in Search Engine Rankings

  1. 1. Google Ranking Tips How to get on 1st page
  2. 2. SEARCH RANKING FACTORS • Domain Age • Keyword Appears in TLD • Domain registration length • Domain History • Exact Match Domain • Penalized WhoIs Owner • Country TLD extension • Keyword in Title Tag • Title Tag Starts with Keyword • Keyword in Description Tag • Keyword Appears in H1 Tag • Content Length • LSI • Page Loading Speed • Duplicate Content • Rel=Canonical • Image Optimization • Recency of Content Updates • Keyword Prominence • Keyword in H2, H3 Tags • Outbound Link Quality • Broken Links • W3C validation • URL Length • Site Architecture • Server Location Resource>>>
  3. 3. Important Meta Tags • Page Title • Meta Description • Authorship Markup • Rel-Author • Rel-Me • og:title • og:type • og:image • og:url • og:description • fb:admins • twitter:card • twitter:url • twitter:title • twitter:description • twitter:image • Rel-canonical • Schema.Org Resource>>>
  4. 4. What is Co-citation? Definition • Co-citation, like Bibliographic Coupling, is a semantic similarity measure for documents that makes use of citation relationships. Co-citation is defined as the frequency with which two documents are cited together by other documents. Core Concept • Link juice flows backwards as well as forward • Good websites link to other good websites • Linking to a bad neighborhood hurts a website • The link graph uses the transitive property • The words around your links matter Resource>>>
  5. 5. Social Signals How Social Signals Impact Search Engine Rankings? Just because Facebook and Twitter aren’t driving you a ton of sales doesn’t mean you shouldn’t leverage them. Why? Because both Google and Bing use data from social sites in order to determine how high to rank your website. • For example, Moz started to rank on Google for “Beginner’s Guide” after Smashing Magazine tweeted out the guide. Shrushti moved from page 400 to page 1 of Google due to social media. Resource>>>
  6. 6. Link Building Tips • Create your own database of premium images and cinemagraphs • Outdated content acquisition • Massive interviews • Reverse guest-blogging campaign • Online billboards through long-tail content distribution • Getting more Google+ shares • Republishing viral posts from Tumblr and Facebook • Reverse engineering • Improving content discovery through targeted content promotion • Find specific questions and answer them (long-tail link building) • Link reclamation • Static marketing Resource>>>
  7. 7. SEO Online Resources for Tutorials: • Learn SEO • The Advanced Guide To SEO • Free Ebook: Learning SEO from the Experts Blogs: • Search Engine Land • Moz • Social Hunt • Search Engine Journal • SEOBook
  8. 8. THANK YOU Hope you enjoy the Resources