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Time to ‘think differently’
about volunteering
Setting the scene

   •   National Trust management from 2006
   •   Volunteer KPI at 67%
   •   Communications generally good
   •   Start of season & mid season meetings (x 6)
   •   Social events and outings
   •   Suggestions box
   •   Some involvement in decision-making
   •   Research groups
Our business plan

“A great team
to be part of
Our exceptional, well-
resourced and skilled
team of staff and
volunteers will make
things happen in line with
our aspirations, bringing a
‘can do’, entrepreneurial
spirit and professionalism
to all we do”
On volunteering

“Our volunteers’ views and opinions will
be sought and valued, and we will
develop a volunteering strategy that will
ensure that no matter which property you
volunteer at, there will be equally high
standards of communication,
recruitment and management,
opportunities to use different skills, to
develop knowledge of the property and
to be involved in the decision-making”
Volunteer Exemplar Project

• Central volunteering project – 5 properties
• Think differently
• Three ‘big ideas’
• Include volunteers on project management
• Clearly defined role definitions or briefs
• Improve support and development
• In line with business plan
Top 5 things we did…
1. Volunteer Support &
Development Team
2. Volunteer Research Groups
3. New volunteers, new roles –
better systems and processes
4. Communication
Court Clarion
Business Plan ‘lite’
Visitor Charter
5. Breaking down barriers
Top 5 things we learned…
1. Reaction to
change –
and managing
expectation
2. Desk space
3. Being aware of what else is
going on and impact this may
have on volunteers




48%
4. Blurring the boundaries
between staff and volunteers
5. Why it was a good thing
to do




…things can’t stay the same forever…
Final reflections




A rosy future?
Don’t S top Me Now!


                  Mark A gnew
                 G e ne ral M anage r

                   Kellie S cott
Volu nte e ring & C om m u nity E ngage m e nt M anage r
12 volunteer roles                                          31 volunteer roles


   Traditional                   Projects                    Engagement


                                            Working
                      1st recruitment                      2nd recruitment
                                            With Vols
                         campaign                             campaign


                                  RGT         Induction



  ?         24,320   24,579      34,350        43,242     44,999     61,242



 175          238     235         372           395        430         581



2005        2006     2007       2008          2009        2010       2011
Role                  Hours in 2011       Number of
                                                             volunteers

Artis ts & C alligrap h e rs             447.3           7

Bu ggy D rive rs                         1718.4          22
C ate ring                               1045.1          13
C ons e rvation, Ad m in, R e s e arch   1207.8          28

E ve nts                                 655             10
Le arning                                3264.5          33
R oom G u id e s                         26,031.5        273

S h op & B ooks h op                     3074.7          32

Tu e s d ay G ard e n Te am              1469.5          12

Vis itor We lcom e                       1370.8          7
Walle d G ard e n                        5747.1          65
Ward e ns                                13,713.4        79
Understand        Understand      Design             Market
                                                                      Select
your audience      your needs      Offer              Offer




          Induct          Manage            Broaden            Exit
                                            Support
B roadening the Roles
        Interns:            Volunteer Roles:
• Youth Volunteering   •   Engagement Warden
• E-Marketing          •   Costumed Interpreter
• Conservation &       •   Calligrapher
  Engagement           •   Artist
• Visitor Research
August   • Consult team on what to do on 7th day!
         • Write up brief (draft)
         • Consult volunteers
         • Write brief (final)
         • Research costume supplies
         • Recruit Day Organiser
         • Write supporting materials for volunteers
         • Write training schedule and rope in presenters
         • Recruit from within team
         • Recruit externally during recruitment campaign
         • Find out final names of those interested
         • Training Week ONE (intro, measurements, house tour)
         • Start making/hiring costumes
         • Training Week TWO (Regency costume, manners etc)
         • Training Week THREE (house training)
         • Training Week FOUR (mock opening)
         • Mansion opens on a Wednesday
March
I would recommend the Trus t as
        a place to volunteer (KPI)
    80
                                                        68
    70
                                                                 59
    60
    50                                                                2009
    40                                                                2010
%




                                             29
    30                                                                2011
    20
    10                               1
                0
    0
         Strongly   Disagree   Neutral   Agree    Strongly   Trust
         disagree                                  agree
I enjoy the volunteering I do
    90                                                  81
    80                                                           73
    70
    60
                                                                      2009
    50
                                                                      2010
%




    40
                                                                      2011
    30
                                             18
    20
    10         0                    0
    0
         Strongly   Disagree   Neutral   Agree    Strongly   Trust
         disagree                                  agree
Drill down…

           Recommendation      68
                  Enjoyment    81
Organisation & management      59
              Empowerment      34
                Engagement     34
          Culture and values   45
            Communication      44
                       Voice   29
The way your volunteering is
           organis ed and managed

    70                                                   59
    60
    50                                                            45
                                                                       2009
    40                                        33
                                                                       2010
%




    30
    20                                                                 2011
    10          2                     4
     0
          Strongly   Disagree   Neutral   Agree    Strongly   Trust
          disagree                                  agree
It’s not all plain s ailing…
What next for volunteering
          at A ttingham?
• Bulk up numbers in some teams
• Development opportunities
• Training
• Consistency in departments
• What do future roles look like and who will want
  to do them? MASSIVE shift in volunteering
• Volunteer management training
• Communication in the team
Room Guide


Advocate   A role with a    Introductory   Deputy Day
           different view   talk           Organiser



                              Tour          Day
                              Guide         Organiser
C hallenges …
1. Change management
2. Maintaining consistency
3. Keeping volunteer management high on the
   agenda
4. Empowering volunteer managers
5. Communication…600 people
Don't Stop Me Now
 Rachael
 Bayley

 May 2012




        Case Study about RSVP
Retired and Senior Volunteer Programme
Facts about RSVP
• 15,047 Volunteers
• 450 are Volunteer
Organisers & Coordinators
• 27 FTE staff (17 full time and 17
                       part time)
• Ratio of over 500:1
• Projects in Wales, Scotland
   & England
• Running for 24 years


Data at January 2011
Top Tips (1)

1. Do create projects for people to own
2. Do say No at the recruitment stage
3. Have special volunteers to bring new
people in
Top Tips (2)
4. Have volunteers showing the way
5. Have roles that can change to fit
6. Do manage volunteers like volunteers,
not like staff
Top Tips (3)
7. Do have peer discussions and lots of
coffee
8. Have a Pick and Mix approach to
volunteer roles
9. Do attract volunteers whose interest is
in management
Workshop

Questions and views?

Which of these would
work for you?

How could you develop these ideas?

What ideas do you have to share?
Rachael Bayley
rachaelbayley@yahoo.co.uk
Don't Stop Me Now
 Rachael
 Bayley

 May 2012




        Case Study about RSVP
Retired and Senior Volunteer Programme
Don't stop me now day2 a

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Don't stop me now day2 a

  • 1.
  • 2. Time to ‘think differently’ about volunteering
  • 3. Setting the scene • National Trust management from 2006 • Volunteer KPI at 67% • Communications generally good • Start of season & mid season meetings (x 6) • Social events and outings • Suggestions box • Some involvement in decision-making • Research groups
  • 4. Our business plan “A great team to be part of Our exceptional, well- resourced and skilled team of staff and volunteers will make things happen in line with our aspirations, bringing a ‘can do’, entrepreneurial spirit and professionalism to all we do”
  • 5. On volunteering “Our volunteers’ views and opinions will be sought and valued, and we will develop a volunteering strategy that will ensure that no matter which property you volunteer at, there will be equally high standards of communication, recruitment and management, opportunities to use different skills, to develop knowledge of the property and to be involved in the decision-making”
  • 6. Volunteer Exemplar Project • Central volunteering project – 5 properties • Think differently • Three ‘big ideas’ • Include volunteers on project management • Clearly defined role definitions or briefs • Improve support and development • In line with business plan
  • 7. Top 5 things we did…
  • 8. 1. Volunteer Support & Development Team
  • 10. 3. New volunteers, new roles – better systems and processes
  • 11. 4. Communication Court Clarion Business Plan ‘lite’ Visitor Charter
  • 12. 5. Breaking down barriers
  • 13. Top 5 things we learned…
  • 14. 1. Reaction to change – and managing expectation
  • 16. 3. Being aware of what else is going on and impact this may have on volunteers 48%
  • 17. 4. Blurring the boundaries between staff and volunteers
  • 18. 5. Why it was a good thing to do …things can’t stay the same forever…
  • 20.
  • 21.
  • 22. Don’t S top Me Now! Mark A gnew G e ne ral M anage r Kellie S cott Volu nte e ring & C om m u nity E ngage m e nt M anage r
  • 23.
  • 24. 12 volunteer roles 31 volunteer roles Traditional Projects Engagement Working 1st recruitment 2nd recruitment With Vols campaign campaign RGT Induction ? 24,320 24,579 34,350 43,242 44,999 61,242 175 238 235 372 395 430 581 2005 2006 2007 2008 2009 2010 2011
  • 25. Role Hours in 2011 Number of volunteers Artis ts & C alligrap h e rs 447.3 7 Bu ggy D rive rs 1718.4 22 C ate ring 1045.1 13 C ons e rvation, Ad m in, R e s e arch 1207.8 28 E ve nts 655 10 Le arning 3264.5 33 R oom G u id e s 26,031.5 273 S h op & B ooks h op 3074.7 32 Tu e s d ay G ard e n Te am 1469.5 12 Vis itor We lcom e 1370.8 7 Walle d G ard e n 5747.1 65 Ward e ns 13,713.4 79
  • 26. Understand Understand Design Market Select your audience your needs Offer Offer Induct Manage Broaden Exit Support
  • 27.
  • 28.
  • 29. B roadening the Roles Interns: Volunteer Roles: • Youth Volunteering • Engagement Warden • E-Marketing • Costumed Interpreter • Conservation & • Calligrapher Engagement • Artist • Visitor Research
  • 30.
  • 31. August • Consult team on what to do on 7th day! • Write up brief (draft) • Consult volunteers • Write brief (final) • Research costume supplies • Recruit Day Organiser • Write supporting materials for volunteers • Write training schedule and rope in presenters • Recruit from within team • Recruit externally during recruitment campaign • Find out final names of those interested • Training Week ONE (intro, measurements, house tour) • Start making/hiring costumes • Training Week TWO (Regency costume, manners etc) • Training Week THREE (house training) • Training Week FOUR (mock opening) • Mansion opens on a Wednesday March
  • 32. I would recommend the Trus t as a place to volunteer (KPI) 80 68 70 59 60 50 2009 40 2010 % 29 30 2011 20 10 1 0 0 Strongly Disagree Neutral Agree Strongly Trust disagree agree
  • 33. I enjoy the volunteering I do 90 81 80 73 70 60 2009 50 2010 % 40 2011 30 18 20 10 0 0 0 Strongly Disagree Neutral Agree Strongly Trust disagree agree
  • 34. Drill down… Recommendation 68 Enjoyment 81 Organisation & management 59 Empowerment 34 Engagement 34 Culture and values 45 Communication 44 Voice 29
  • 35. The way your volunteering is organis ed and managed 70 59 60 50 45 2009 40 33 2010 % 30 20 2011 10 2 4 0 Strongly Disagree Neutral Agree Strongly Trust disagree agree
  • 36. It’s not all plain s ailing…
  • 37. What next for volunteering at A ttingham? • Bulk up numbers in some teams • Development opportunities • Training • Consistency in departments • What do future roles look like and who will want to do them? MASSIVE shift in volunteering • Volunteer management training • Communication in the team
  • 38. Room Guide Advocate A role with a Introductory Deputy Day different view talk Organiser Tour Day Guide Organiser
  • 39. C hallenges … 1. Change management 2. Maintaining consistency 3. Keeping volunteer management high on the agenda 4. Empowering volunteer managers 5. Communication…600 people
  • 40.
  • 41. Don't Stop Me Now Rachael Bayley May 2012 Case Study about RSVP Retired and Senior Volunteer Programme
  • 42. Facts about RSVP • 15,047 Volunteers • 450 are Volunteer Organisers & Coordinators • 27 FTE staff (17 full time and 17 part time) • Ratio of over 500:1 • Projects in Wales, Scotland & England • Running for 24 years Data at January 2011
  • 43. Top Tips (1) 1. Do create projects for people to own 2. Do say No at the recruitment stage 3. Have special volunteers to bring new people in
  • 44. Top Tips (2) 4. Have volunteers showing the way 5. Have roles that can change to fit 6. Do manage volunteers like volunteers, not like staff
  • 45. Top Tips (3) 7. Do have peer discussions and lots of coffee 8. Have a Pick and Mix approach to volunteer roles 9. Do attract volunteers whose interest is in management
  • 46. Workshop Questions and views? Which of these would work for you? How could you develop these ideas? What ideas do you have to share? Rachael Bayley rachaelbayley@yahoo.co.uk
  • 47. Don't Stop Me Now Rachael Bayley May 2012 Case Study about RSVP Retired and Senior Volunteer Programme