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Slides for Storytelling (Part 2 of 6): The Definitive Guide to Deliver High Impact Presentations that Drive People and Business Results

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Slides for
Storytelling
(Part 2: Mindset Shift):
The Definitive Guide to Deliver
High Impact Presentations that
Drive Busi...

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Where We Start with Mindset Shift in This
Teaching Framework
elliotlum.com
1. 2. 3.
4.
Mindset
Shift
Core
Functionality
Co...

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ASSUMPTION #1
CREATING SLIDES IS SIMPLE
AND STRAIGHTFORWARD
elliotlum.com

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Slides for Storytelling (Part 2 of 6): The Definitive Guide to Deliver High Impact Presentations that Drive People and Business Results

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This course unlocks how to think of the slide creation process as a visual storytelling medium that drives business and people results. These ideas are collected from leveraging slides successfully in many different marketing environments from research to packaged goods to the music business and in a non-profit capacity.

Slides for Storytelling provides a brief history on the origins of power point and then outlines a comprehensive process of how to: 1) get into the right mindset to write slides 2) determine what functionality you need for your slides 3) build a content strategy that captures what should be on your slides 4) align what your slides says with what you want your audience to do and 5) integrate this into an overall workflow process that increases your own organizational visibility.

This course unlocks how to think of the slide creation process as a visual storytelling medium that drives business and people results. These ideas are collected from leveraging slides successfully in many different marketing environments from research to packaged goods to the music business and in a non-profit capacity.

Slides for Storytelling provides a brief history on the origins of power point and then outlines a comprehensive process of how to: 1) get into the right mindset to write slides 2) determine what functionality you need for your slides 3) build a content strategy that captures what should be on your slides 4) align what your slides says with what you want your audience to do and 5) integrate this into an overall workflow process that increases your own organizational visibility.

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Slides for Storytelling (Part 2 of 6): The Definitive Guide to Deliver High Impact Presentations that Drive People and Business Results

  1. 1. Slides for Storytelling (Part 2: Mindset Shift): The Definitive Guide to Deliver High Impact Presentations that Drive Business and People Results
  2. 2. Where We Start with Mindset Shift in This Teaching Framework elliotlum.com 1. 2. 3. 4. Mindset Shift Core Functionality Content Strategy Audience Matters 5. Process Implementation
  3. 3. ASSUMPTION #1 CREATING SLIDES IS SIMPLE AND STRAIGHTFORWARD elliotlum.com
  4. 4. Assumption Reality Creating slides is simple and straightforward Slide creation is an art form that requires a mix of writing, audio, visual cues, and presenting that is hard to master
  5. 5. The question is where to start?
  6. 6. It’s a Blank Canvas elliotlum.com
  7. 7. Writing Photography Film Presenting Combining Lots of Different Mediums
  8. 8. You Are Probably Not the Next Toni Morrison, Pablo Picasso, or Steven Spielberg elliotlum.com
  9. 9. Or Can’t Present Like Tony Robbins elliotlum.com
  10. 10. Slides are its own unique form of communication…
  11. 11. That requires you to figure out the right combination of what to say and present
  12. 12. Which requires the right mindset to master
  13. 13. This slide “art form” is using the computer to express your ideas elliotlum.com
  14. 14. That requires a lot of practice to transform this tactic into a real skill
  15. 15. ASSUMPTION #2 SLIDES ARE ONE DIMENSIONAL FOR THAT ONE PRESENTATION elliotlum.com
  16. 16. Assumption Reality Slides are one dimensional for that one presentation Slides, when used effectively, are your visual knowledge to drive your agenda forward in multiple formats
  17. 17. Typical thinking is just a “one-time” use case
  18. 18. Equilibrium is out of balance where you spend so much time creating a deck… …that you don’t get the benefit of that investment in other ways
  19. 19. Think of slide creation as an investment that can be used in many different scenarios
  20. 20. As well as using it to influence many people
  21. 21. That grows your intellectual and social capital
  22. 22. Which Will Allow You To Share Your Thinking Over and Over Again elliotlum.com One Presentation, One Time Presenting Multiple Times in Different Formats
  23. 23. It’s the best way to hear, see, and read what you have you to say
  24. 24. And the Best Way to Convey Complex Information elliotlum.com Email Meetings Word Document Power Point Typical Audience State Too overwhelmed Too distracted Skim through attachments Interested but needs to be compelling Information Complexity Difficult to convey Left to too much interpretation Culture behavior change Has the ability to convey complex topics Frequency High High Low Medium
  25. 25. That Visual Knowledge Becomes a Paper Trail elliotlum.com One on One Team Meetings Big Presentations
  26. 26. That can travel where everyone can see what you are doing even when you aren’t in the room
  27. 27. That can expand your influence and enjoyment in what you do at work
  28. 28. Welcome. ASSUMPTION #3 DESIGN IS JUST AS IMPORTANCE AS SUBTANCE elliotlum.com
  29. 29. Assumption Reality Design is just as important as substance Substance can be sharpened by design, but substance always comes first
  30. 30. A house analogy is useful as you can’t build one…
  31. 31. Must less design a room…
  32. 32. Until you understand the blueprint of what to build…
  33. 33. With the tools that you will need to build your slides
  34. 34. With the right materials to use depending on circumstance elliotlum.com
  35. 35. Along with the scaffolding of how to stand those slides up
  36. 36. Blueprint Tools Materials Scaffolding Will Show You the Core Functionality of Creating Slides elliotlum.com

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