To be product-aligned and customer-focused, everyone in your product development ecosystem needs to agree on the answer to the question, “What is Your Product?”
Many organizations don’t have clarity on what their product or products are. Ambiguity and disagreement on the answer contribute to slow response to changing customer and market needs and less than satisfying product outcomes. It thwarts your efforts to scale agile product development and causes a plethora of organizational and communication woes.
In this keynote, Ellen shares share why this question is so vital to your product success and ways she’s helped organizations co-discover the answer to the question, “What is Your Product?”
3. Ellen Gottesdiener
Founder, CSM, CSPO, CPF
Ellen is an Product Coach and CEO of EBG, focused on helping product
and development communities create valuable outcomes through product
agility. She is known in the agile community as an instigator and innovator
for collaborative practices for agile product discovery and using skilled
facilitation to enable healthy teamwork and strong organizations.
twitter: @ellengott
blog: ebgconsulting.com/blog
linkedIn: ellengottesdiener
tips newsletter: www.ebgconsulting.com
EBG is a global leader in agile product management and ownership and collaborative practices
for technology products. EBG helps organizations amplify discovery to accelerate delivery.
Volunteer:
Agile Product Open ~ Boston (Co-Founder, Producer)
Agile Product Management Initiative (Director,Agile Alliance)
4.
5. props & appreciations to Andy Repton
[ @reptonandy | https://www.linkedin.com/in/andyrepton/ ]
for collaborating with me on an earlier workshop version
of what evolved into this keynote