PPT for pitch

1. CONNECT
ELLA MINCER

2. PURPOSE
- To create a North London print and online based
music magazine
- To promote artists and venues
- To appeal to teenagers/university students
- Entertain and inform readers of different styles of music and
venues
- Focusing on ‘open mic nights’

3. FORM
• Print based
- 100-130 pages
- Size A4
- Recycled paper
• Online
(www.magazineconnect.com)
• Price
- Annual price is £39.99
- Online subscription only is £33.99
- Price for one issue is £3.75
- Monthly issue

4. GENRE/INSPIRATION

5. CONTENT
The Print based magazine will contain:
- Questionnaires
- Tickets and prizes to be won (e.g. free entry, skip the queue, percentage of drinks)
- Articles linked to the magazine and artists
- Q&A
Online:
- Videos
- Games (e.g. guess the artist, rate the song/venue)
- QR code making the magazine accessible anywhere from a phone to a laptop or even abroad
My USP is that I will be using a recycling system.

6. MY USP CONTINUED...
My USP is that I will be using a recycling system...
The code gets entered
on the website
Every magazine will contain a code- e.g. 123456
Where they'll receive
their second code
containing their discount

7. TARGET AUDIENCE

8. RESOURCES AND PERSONNEL

9. DISTRIBUTION & MARKETING
METHODS
Ways of marketing ‘CONNECT’:
- Social media e.g. facebook, instagram
- Trains
- Buses
- Billboards/ outside the venues in NL
- Uber via mobile app
- In student unions e.g. common rooms, dorms and university cafes
- Google ads campaign
Distribution:
- At local news agents
- A door to door service foe monthly subscribers *(delivery is extra)
- Online copy Alerted via email and access through the website
- Guest blogs
- Links sent via Facebook

10. FONT IDEAS
Lemon/milk font for my
title.
Janda curlygirl font for
the double page spread
title
Fragment Core
font for my articles
Code bold font
for my cover lines

11. SKETCHES

12. COMPETITION
The Big Issue Time Out