This was presented to a range of internal staff following the Public Relations Society of America 2013 Conference, including a panel on engaging millennials.

1. Fresh Ideas*
In Communications*
*From the 2013 Public Relations Society of
America International Conference
*According to the Public
Relations Society of America

3. It wasn’t just to eat cheesesteak.*
*Did you know they use Cheez Whiz?

4. They LOVE public relations!*
*And have understanding bosses.

5. Top communicators from
companies like:

6. Public relations is a
strategic communication process

7. that builds mutually beneficial relationships

8. between organizations

9. and their publics.

10. Not THE public.*
*Who is that supposed
to be, anyway?

11. Specific publics, like:
Accredited Businesses
Consumers

12. Publics like:
CBBB Employees
The FTC

14. Panelists
Regina Luttreell, Ph.D
Assistant Professor, Eastern Michigan University
Ryan Schram
COO, IZEA
Valerie Granuzzo
Associate Marketing Manager

15. The Scoop
Latest research on Millennial characteristics and
behaviors that can help catapult a business to success
Tips to connect and collaborate with Millennial staff
8 strengths Millennial leaders bring to management

16. Born between 1981 and 2004.

17. Characteristics
1 2 3

18. Most affluent,
well-educated
generation yet.
Also a larger generation.

19. 1 2 3
Raw IQ scores “cSlimmbaertde 3s tp”oints...
The first time since WWII.

20. Tech “native”

21. Highly agile in the face of change

22. Strongly attuned to “fluff”

23. Highly entrepreneurial

24. Also...
ENTITLED
UNMOTIVATED
DISRESPECTFUL
NO EMOTIONAL
INTELLIGENCE
LAZY
SELFISH
OVERINFLATED SENSE
OF ABILITIES

25. By 2016, Millennials will be
80%
of the working population.

26. 8 ways to work
with Millennials
1 2 3

27. 1
They seek active attention
from their employer and/or
supervisor.

28. 2
Transparency*
*Pass it on!

29. 3
Meaning and relevancy

30. 4
Career relevancy

31. 5
Passion

32. 6
Teamwork

33. 7
Flexibility and trust

34. 8
Work-life balance

35. Tips to develop leaders
1 2 3

36. Managers play a critical role.
So do mentors and role models.

37. Create a reverse mentoring program
to leverage strengths.

38. Create concrete strategies
to build on shared values...

39. Because culture never follows.
It has to lead.

40. “It’s not hard to make decisions once
you know what your values are.”
- Roy E. Disney

41. Share your news!
even if it’s a little bit now vs. a lot later.

42. Keys to
organizational success
1 2 3

43. Invest in opportunities,
education and peer mentorship.

44. The cost of acquiring and training
new employees is much higher than
investing in education, training and
workplace changes.

45. Most importantly:
Listen!
to your teams and colleagues.

46. Who’s next?
Neomillennials.
Uh-oh.

47. Thanks
for listening!
Check out the notes for more session
summaries and takeaways.
eholtan@council.bbb.org