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Health Co nn ect Healthcare Marketing Workshop Building Sustainable Practices that grow your healthcare business
Wellness Wheel Healthcare & Wellness - from Diet to Lifestyle Management
Brands are increasingly opting  health & wellness  as their core offerings
Gone in 60 secs Healthcare Marketing Quiz
This hospital will get rebranded as a Fortis Group hospital ,[object Object],[object Object],[object Object],[object Object]
This hospital will get rebranded as a Fortis Group hospital ,[object Object],[object Object],[object Object],[object Object]
This is a stand-alone health insurance brand ,[object Object],[object Object],[object Object],[object Object]
This is a stand-alone health insurance brand ,[object Object],[object Object],[object Object],[object Object]
The best online media brand at Medical Marketing & Media Awards 2008
The best online media brand at Medical Marketing & Media Awards 2008
Mediclaim v/s Health Insurance Opportunities & Challenges
1  billion  + population, only about  2 million  of population is covered by Mediclaim scheme
Mediclaim Health Insurance Critical Illness Personal Accident AIDS/HIV Cover A whole shift in the way traditional mediclaim is viewed; from a pure hospitalisation cover to an OPD cover to disease/condition specific cover
E-health & m-health decoded The new delivery channels of healthcare
Patient-oriented mHealth system
Prospect of m-health in India
Easy Healthcare information access 24x7
E health ,[object Object],[object Object],[object Object],[object Object]
A-Z of Healthcare marketing
Activation Brochures & BTL CRM Direct Response e-health Forums Gifts Hoardings Internet Just-in-time Knowledge Quotient Loyalty Programs Media Relations Newsletter Online  Marketing Patient Retention Q&A Referrals Social Media Telemarketing Upselling Viral Marketing Website Xsell Yoga &  Wellness Zapping
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Activation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brochures & BTL
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CRM
Healthcare & Technology – A perfect match Building ICT Capabilities towards developing healthcare
Case Study: Microsoft & Google Health ,[object Object]
HEALTHCARE: NEW FORMATS AND APPLICATIONS
New Prescription Drug Information Format Newly designed package insert will provide the most up-to-date information in an easy-to-read format  FDA Regulatory Information www.fda.gov/Drugs/GuidanceComplianceRegulatoryInformation/LawsActsandRules/ucm188665.htm
Human beings visit Healthcare Services
They come for advice, relief from disease. They come for Hope.
The task of marketers is to understand this human aspect and offer solutions that are responsive to their needs.

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Healthcare marketing workshop preview