2. 1) What is your age?
Most people who filled out this
questionnaire are 41-50, this
means that we will have biased
results, however we must still
make our documentary appeal
to our whole target audience, so
may go against some of the
results when making decisions
about our documentary.
3. 2) What is your gender?
Most of the people who filled out
the questionnaire are female, which
means we will have biased results
again, so we must try to make our
documentary as unbiased as
possible by going against some of
our results when it comes to male
and female bakers.
4. 3) What is your prefered colour?
Most of the target audience said
that blue was their prefered colour
and white was their least prefered,
so in order to attract the target
audience to our documentary we
will try to include lots of blue
wherever possible e.g. graphics and
use as little white as possible, in
order to please their eye and keep
5. 4) Which genre of music do you prefer?
The target audience said that pop
music was their prefered genre of
music, so in order to please the
target audience we will find a piece
of pop music which is fitting for a
baking documentary and have that
as the non-diegetic background
sound, this will please the
audiences ears and keep them
watching for longer.
6. 5) What TV Channel do you watch the most?
Most of the target audience
said that they mostly watch
Channel 4 over ITV and
BBC, so we will make sure
that our documentary is
aired on Channel 4 in order
to get the most views and to
make sure our target
audience doesn’t miss it.
7. 6) When do you watch TV?
Clearly most of our target
audience said that they watch TV
between the times of 8.30pm -
9.30pm, in this case we will make
sure that our documentary is
scheduled for this time slot so that
we get the most amount of people
watching as possible.
8. 7) How often do you bake?
• Rarely (2)
• Never (3)
• Weekly or more often bread
• Less than once a month (2)
• Twice a week
• Once a week
41.18% of people said that they bake
once a month and 11.76% said that
they bake three times a month, this is
a very varied result as we can see
that a small percentage bake all the
time and maybe bake as a
profession, whereas the majority just
bake frequently as a fun hobby, so in
order to cater to all of our target
audience as a whole, we will try to
interview simple, home bakers who
bake for fun, and professionals who
maybe bake on a larger scale e.g. in
cafes and supermarkets. This means
we can also use these statistics in
the voice over in our documentary.
9. 8) What is your favourite thing to bake ?
We can see from the results that
most people's favourite thing to bake
is traditional cakes as it gained the
most votes at 59% of the votes as a
whole for this question. We will use
this research as now we will have a
section on traditional baking so that
we can gain a greater interest within
the viewers of the documentary as
we can talk more about traditional
baking as more of our targeted
audience will be wanting to here
about more traditional baking.
10. 9) Do you watch baking programmes ?
We can see from the results shown on the
pie chart that more people do watch
baking programmes than people who
don’t as we have a choice of yes at 68%
of all votes for the question as a whole this
shows that the documentary itself should
be popular as most of the people that
have filled out the survey do bake. We will
be able to use this research as it will mean
that the idea for a baking documentary will
hit more of our targeted audience as they
are already interested in programmes that
have a link to baking and so they will most
likely be interested in the documentary
that we are making which is about baking.
11. 10) Would you prefer a male of female voice
over in a documentary ?
We can see that most of our audience research for
this question has said that they would prefer a
female voice over rather than a male voice over
within the documentary as the female option had
the highest number of votes at 61% of all the votes
for the question, however these results are
stereotypical as most of the people who have filled
out the questionnaire are female so they will
definitely want a female voice over . We will be able
to use this knowledge as we can now place a
female voice over within the documentary as more
of our targeted audience would prefer a female
voice over within the documentary and so if we
place a female voice over in the documentary then
it will mean that we are answering what the
audience want within the documentary.
12. 11) Do you prefer buying or making cakes
We can see from the audience
research that we have done that more
of our targeted audience would prefer
to bake their cakes rather than buying
them as our viewers have chosen this
option through 65% of the votes this
means that we will have a section about
making your own cakes to comparison
with the cakes that people buy. We can
use this information as we can focus
more on baked goods that have been
made from scratch rather than buying
our own cakes which will link to the
preference of the targeted audience as
most of them would prefer to make their
13. 12) How much would you pay for a cake ?
We can see from the audience research that
most people would pay £3 - £4 for a cake as
they have voted with 41% of the votes this
means that we will compare the quality of the
cakes that you buy for £3 - £4 to cakes that
cost less than that price. We can use this
information as we can compare how much
people would pay for the cake compared to
how much super markets and bakeries are
charging for their own branded cakes and see
how that affects the interest of people who buy
cakes and people who would bake their own.
14. 13) Do you prefer sweet or savoury bakes ?
We can see from the audience research that we
have taken that most people would rather
make/buy sweet bakes with 81% of the votes for
this question this means that we will have a
section on sweet bakes that people would enjoy.
We can use this information we can now focus
on sweet cakes rather than savoury cakes as
more of our targeted audience prefer sweet
cakes and so we should focus more on the
different types of sweet bakes.
15. 14) Do you prefer traditional or patisserie
From this audience research that we have
taken it is shown that more people prefer
traditional types of baking compared to
patisserie baking as the traditional option
got 68% of the votes for this question. We
can use this information as we can look at
more traditional types of baking such as
large scale cakes or brownies as then we
are hitting the needs of the targeted
audience as we will be talking about their
preferred type of baking which is traditional
We can see from this pie chart that
70.59 of people said that the first thing
they had baked was fairy cakes, we can
use this and talk more about fairy cakes
in our documentary as this is what
people are familiar with baking.
- All of the above (2)
- Can control what
goes into your bakes.
From this pie chart we can see that
45.95% of audience bake for fun rather
than, the cost, health reasons, dietary
requirements. This means in our
documentary we will feature baking as a
hobby but also talk about the other results
as we want to appeal to the whole target
If we were to conduct an interview at
a major bakery shop we should try
and use waterfields as a point of
interest as 71.88% of people are
most likely to eat there rather than
the other two as only 1.4% said
pound bakery and only 18.75%
In this question again the majority of
people have said that they bake for
fun (63.64%) which means that we
should focus on baking as a hobby
and a thing people do in their spare
time as the audience of our
documentary will relate to this most.
We will also include the other
reasons for baking in order to appeal
to our whole audience.
This pie chart shows that 51.35% of
people prefer baking alone and 48.65%
of people prefer baking with other
people, as these results are so close
we will include sections showing people
baking alone and with other people to
appeal to the whole target audience.
We have learned from the audience research that we have carried out that more people do not have a traditional family
recipe with a percentage of 56.76%. We can use this information within our documentary as we can make sure that we
have a smaller section about traditional family recipes as the majority of our target audience may not relate as strongly to
this section but we would like to relate the whole target audience.
In the pie chart 72.22% of
people have said they prefered
home baking and 27.78%said
they preferred buying home
baked items. We can use the
statistic that more people prefer
home baking in our
A large majority (81.08%) of
people that answered our
questionnaire said that they were
happy to pay more for home
baked items. We will use this as a
statistic in our documentary and
talk about the expenses of both
home baking and buying items to
create a home bake.