Video marketing is about a lot more than just ads or viral content. It's about building trust and relationships with your core audience, and finding the RIGHT people for your business. Learn how to kick ass at this from 3 unsung heroes of the video marketing world. Click each thumbnail to view the video!

1. Building Your Brand With Video
Elise Ramsay - @eliseramsay

2. People care about people, not companies.

3. Video reveals your business = people.

4. Whiteboard Friday

5. •
valuable
•
specific
•
genuine

6. An integrated strategy

7. Holy thumbnails, Batman
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8. Video makes you feel
closer to a brand.

9. You can do this!
1. Don’t try to go viral.
2. Focus on your audience.
3. Be human.

10. This is Doggy Dan.

11. The Online Dog Trainer

12. 1. Don’t try to go
viral.
•
Embrace scrappy
production
•
Make your video matter
to the right people
•
Get specific

13. Pool Supply World

14. 2. Focus on your
audience.
•
Answer FAQ
•
Learn from analytics

15. Data tells you what they aren’t.

16. 2. Focus on your
audience.
•
Answer FAQ
•
Learn from analytics
•
Do things that don’t
scale

17. Litmus

18. 3. Be human.
•
Go behind the scenes
•
Share mistakes
•
Show them what you
care about

19. Video is more than ads.
Video is more than #viral.

20. It’s about building trust.

21. Show, don’t tell.

22. Make personality a byproduct of value.

23. Be local.

24. Or be local in spirit.

25. wistia.com/learning
wistia.com/searchfest

26. It’s ok if you mess up.

27. Learn from data!

28. Hit me up:
@eliseramsay
elise@wistia.com
Ok, bye!