By day I work at the David Suzuki Foundation as the Creative Services lead. We do the website, the email campaigns, and the social media work. Our name may be Creative Services, but at our heart we’re the marketing team for the Foundation. We support the scientists and campaigners in connecting with the public, and help build a constituency to support our work both financially and through advocacy.
Trust me. I have a chart. And the Chart (via Neilsen) says that the most trusted form of advertising is a recommendation from your friend. Well, duh. And that’s what social media can give you. A way for friends to recommend you to their friends.
And a Twitter “Tweet” and Facebook “Like” button.
Plus copy to forward in the Thank you email sent afterwards.
Youtube IS online video - so use other services or host your own, but also put it on Youtube 50% of internet users are watching online video at least once a week (USA)