Want to change your behavior? A great way to start is by changing your environment. This experiment will show your how I modified my environment to get more exercise, wake up earlier, and eat less candy.

1. how changing your
environment
affects your behavior
Elie Noune - Stanford University
10/16/2012

2. TOP 10 MISTAKES IN BEHAVIOR CHANGE
# 3 Ignoring how
Environment
Shapes
Behaviors
by BJ Fogg

3. ENVIRONMENT CHANGE LAB EXPERIMENTS
Test Subject Time Span
Me 1 week

4. EXPERIMENT 1- BIKING ENVIRONMENT
Env Changed Desired Behavior
Walk
the
Bike
Light after
Stolen Dark

5. RESULTS? IT WORKED!
On day 1, Surprise!
I saw On day 5,
Stanford it wasn’t
Police very dark
pulling over yet, so I
cyclists could have
without ridden. I
lights did Not!
... So I walked, It became
and started loving it! a habit.

6. EXPERIMENT 2- WAKE UP ENVIRONMENT
New Alarm Sound System!
Gets
Anyone
Out of
Bed!
You need to turn it off or your neighbors will call the
police...

7. ANYONE? WELL, ALMOST...
On day 1, Some days, I felt
I was super like I needed
thrilled to more sleep, and
wake up to snoozing was
impossible! It
my favorite
was frustrating
song played to get up and
on this baby. turn off the Amp!
Waking up It got so
was magical! obnoxious that I
went back to
bed.

8. EXPERIMENT 3 - EATING SNACKS AT HOME
Old environment
Easily Accessed VISIBLE

9. New environment
Candy is here!
It’s invisible!
And I need a stool
to get to it!!
Fridge is cleared

10. RESULTS? COMPLETE SUCCESS!
I only got on the stool
once during the whole
week!

11. CONTACT
Elie Noune, Stanford University
@elinoon
elienoune@gmail.com
650-556-4368