1. The Key to Be Creative Youth
A Digital Literacy
Elga Yulwardian, SST, MM, MBuss IT
BSI University
Cikarang, 15 October 2018
2. Elga Yulwardian
Introduction
2017 - Ivosights – Co-founder & CEO
2016 - Sun Life – Vice President Digital Strategy
2015 - Orami – Vice President Marketing
2015 - Bata – Head of E-Commerce & Digital Marketing
2011 - Indosat – Head of Digital Media & Digital Activation
2011 - Smartfren – Market Engagement & Partnership Manager
2009 - DataPrint – Marketing & Digital Manager
2004 - BPS – Data Dissemination Staff
2008 Melbourne University – Master Business & IT
2006 Prasetiya Mulya – MM, Marketing
2001 STIS – Computer Statistics
2016 Digital Transformation Advisor for some companies
2018 Mentor for S2 New Ventures Innovation – Prasetiya Mulya
6. Digital Evolution
Digital Evolution
Jan 2012
Tiket.com is launched
2012 2013 2014 2015
Dec 2012
News Portals & Apps become popular
June 2014
Uber enter Indonesia
July 2015
Apple Music is launched
MUSIC
TRAVEL
TRANSPORT MEDIA
4 months
2 years & 2 months 2 years & 10 months 1 years & 1 month > 10 years
FINANCIAL
9. Digital Evolution
Digital Evolution
“.. banking is necessary, banks are not”
Bill Gates, 1994
As early as 1994, Bill Gates made the provocative and still controversially discussed statement that in
the future, banking would be needed, but banks themselves would not. With every passing year, the
background of this statement seems to gain importance.
Indonesia’s Fintech industry is expected to receive up to $8 billion (Rp 105 trillion) of investments by 2018
Chairman of Kadin, September 2016
11. • Pengguna mobile phone no 4 terbesar di dunia
• Penetrasi SIM Card 131%
• Penetrasi Smartphone 43%
• 64.1 juta orang mengakses internet via HP
Evolusi Digital
Source: Fintechnews.sg
DIGITAL NATIVE 60%
This younger generationborn andlive in the
internet era. They tend to be trendleaders
DIGITAL IMMIGRANTS 40%
This older generationknew internetwhen they
were an adult. They often feel theneedto
always learn to adapt with new technology.
18. Digital Business
Digital Business Opportunities
Heavy, Corporation Medium, Full-time Small, Personal
Start Up Digital, Incubator,
Investment
Small Online Store, Social
Commerce, Fulltime Digi-
Celeb/Blogger
Affiliate marketing, drop-
shipper, digital agent,
respondent, etc.