Cheetham elfie level 3 unit 01 - student record sheet

1. OCR Level 3 Cambridge Technical in
Media
Unit 01 Analysing media products and audiences
Unit Recording Sheet
Please read the instructions printed at the end of this form. One of these sheets, fully completed, should be attached to the assessed work of each candidate.
Unit Title Analysing media products and audiences Unit Code J/504/0471 Year 2 0 1
Centre Name RINGWOOD SCHOOL Centre Number 5 8 8 3 3
Candidate Name CHEETHAM Elfie Candidate Number 3 4 4 8
Assessment Criteria
Teacher comment
Page
No./Evidence
location
Pass Merit Distinction
J/504/0471URS
© OCR 2015 1 Version 1

2. Learning Outcome 1:
Understand media products and the institutions that create them
TASK 1 (P1): CASE STUDY OF DISNEY STUDIOS
Using your own research and the materials provided by us, create a
visual fact-file (suggested Canva, prezi or emaze) about Disney Studios
that covers each of the following:
• OWNERSHIP
• OPERATING MODEL
• PRODUCTS
• MARKETING POSITION
• COMPETITORS
TASK 2 (P2,M1,D1): Analytical film review of The Force Awakens
Using your notes from class and the correct media language, analyse
The Force Awakens Trailer in as much detail as you can using examples
and screen grabs from the trailer.
Please use the numbered points as headings/section dividers.
This could be answered as a podcast/vodcast or in more essay based
form full of supporting images
1. GENERAL OVERVIEW
2. PURPOSE
3. GENRE
4. FORM
5. STYLE
6. CONTENT & MEANING
‘production process’ will be covered in task 4 alongside distribution and
advertising
P1: Learners investigate
a media institution of their
choice to find out about
the institution’s:
a) ownership
b) operating model
c) products
d) market position
e) competitors
Task 1 Feedback
• OWNERSHIP
• OPERATING MODEL
• PRODUCTS
• MARKETING POSITION
• COMPETITORS
All work has been presented in Prezi. Nice detail on different
sectors. Some parts have limited detail.
Grade
PASS
URS 734 Devised May 2003 1491/1/URS

3. Assessment Criteria
Teacher comment
Page
No./Evidence
location
Pass Merit Distinction
P2: Learners choose one
media product that is
produced by the
institution they have
investigated, and analyse
its:
a) purpose
b) genre
c) form
d) style
e) content
f ) meaning
g) production process
M1: Learners use correct
media terminology in their
analysis. They
demonstrate a good
understanding of the
conventions of the media
product’s genre, and their
understanding is
supported by examples
within the chosen media
product
D1: Learners’ analysis
shows a thorough
understanding of the
relationship between
purpose, form, content
and meaning within the
intentions of the chosen
media product
Task 2 Feedback
1. GENERAL OVERVIEW
Lacks detail. No headings: Who is director? What
is budget? Where was it filmed? Just info on one
location. Check the task sheet and add missing
info. Work has now been amended showing some
nice research.
2. PURPOSE
Task not understood. Why was film made?
Check the task sheet and redo. Work has now
been amended showing some nice research on
diversity, but nothing on box office or profit for
Disney.
3. GENRE
Some detail but genre not identified. Detail is
confusing. Check the task sheet and improve.
Work has now been amended but still lacks good
understanding of genre and conventions.
4. FORM
Some nice detail on different technology used.
Needs more on distribution. Still not enough on
distribution.
5. STYLE
Some detail and understanding shown of how
style used to attract audience.
6. CONTENT & MEANING
A breakdown of trailer with no analysis just a
description of what we see and hear. Some
analysis of audience and dominant ideologies.
You need to analyse trailer – please add. Analysis
is basic and shows limited understanding.
Grade
PASS
J/504/0471URS
© OCR 2015 3 Version 1

4. Learning Outcome 2:
Understand the relationship between media products and their target audience
Task 3: Audience Profiling Research
Part A (P3):
Using the BFI statistical yearbook (look specifically at the 2015 ones related
to our film), your theory notes and your own research, create a
report/infographic/audience profile that explains who the audience is for
Force Awakens.
• You should create stereotypical avatars (online, hand-drawn,
photograph) for both male and female audiences.
• Annotate your avatars in terms of gender, age, life style, and
spending power
• Include theory: NRS scale, 4C’s scale, Uses & Gratifications
Theory, Cultivation theory and Morley
Part B (M2):
Now that you know who your target audience is, conduct a survey or focus
group to find out more about the relationship of the chosen audience and
our case study film.
Your questions should find out more about age, class, life style and
spending power of your audience.
Then analyse your findings as a results report.
Part C (D2):
As part of your results report, to achieve a distinction you need to explain:
• What aspects of the film would appeal to the target audience?
• Which aspects of the trailer would influence the target audience
to view the film
You should give examples of scenes/parts of the trailer in your answer. You
could also break this in sections gender, age, lifestyle and spending power.
P3: Learners analyse the
demographics of the
target audience for their
chosen media product,
identifying the audience’s:
a) gender
b) age
c) lifestyle
d) spending power
M2: Learners’ analysis of
the target audience
shows a good
understanding of the
relationship between the
target audience and their
chosen media product
D2: Learners explain
what aspects of the
media product would
appeal to the target
audience and what would
influence the target
audience to use the
product
Task 3 Feedback:
Part A:
Good avatars created with good use of
annotations and theory.
Part B:
A questionnaire has been created that asks
relevant questions
Part C:
No evidence of sample, how many people
answered your questionnaire? What did you
learn? The report does not seem to reference
your results? Work has now been amended
showing some basic understanding. Still no
evidence of questionnaire answers and analysis
of sample is basic.
Grade
PASS
URS 734 Devised May 2003 1491/1/URS

5. Assessment Criteria
Teacher comment
Page
No./Evidence
location
Pass Merit Distinction
Learning Outcome 3:
Understand how media products are distributed and promoted
TASK 4: Timeline of the Production Process for Force Awakens,
including Distribution and Advertising
1. You need to investigate the three phases of Production (Pre
production, Production and Post production) and create a
timeline for Force Awakens, from Disney's acquisition of
Lucasfilm in October 2012 - Present day.
2. You should also have a timeline for distribution and advertising
• Your final timeline can be made on any format you wish. It will not
be a single line, we are expecting separate ‘branches’ with
additional info.
• Suggested tools canva timeline/infogram or prezi
P4: Learners investigate
how their chosen media
product reaches its
intended audience by
analysing the product’s:
a) distribution channels
b) advertising
Feedback task 4:
Good detail and research for this task. Good clear layout,
good use of images and quotes.
Grade
PASS
J/504/0471URS
© OCR 2015 5 Version 1

6. Learning Outcome 4:
Understand ethical, legal, and regulatory issues associated with media products
TASK 5: Legal & Ethical, Impact and Representation Report
This is to explore how media products are created within a legal and ethical
framework of the society in which they are constructed. Producers and
institutions have to be very aware of the possible positive and negative
effects that their products may have upon individuals and communities.
• For this task you must investigate and research the
legal, ethical and regulatory restrictions within which your
chosen film was made.
• Your investigation will illustrate your understanding of
how these legal and ethical requirements have an impact
upon the producers, the product and subsequently how the
product may affect its audiences.
• Your discussion must be placed within the context of
UK law and relevant regulatory bodies associated with your
chosen media product.
• Produce a report answering the above
P5: Learners
demonstrate their
understanding of their
chosen media product by
analysing:
a) the product’s impact
and effect on the
audience
b) relevant issues of
representation
c) relevant legal and/or
ethical issues
d) role of relevant
regulatory bodies
M3: Learners’ analysis of
their chosen media
product demonstrates a
good understanding of
how legal and ethical
constraints impact on the
product. They relate the
legal and ethical issues
analysed for the chosen
media product to the role
that the relevant
regulatory bodies play in
upholding guidelines and
regulations
Feedback task 5:
NOT DONE?
Work has now been completed showing some
understanding of issues with detail on how it
affected Force Awakens.
Grade
PASS
Overall Grade PASS
Completed by: M DRUMMOND Date : 01/04/18 / 17/05/18
Please tick to indicate this work has been standardised internally
URS 734 Devised May 2003 1491/1/URS

7. J/504/0471URS
© OCR 2015 7 Version 1