Here's the story of how Netflix beat Blockbuster—and then entirely revamped their business model within a few short years, along with a framework you can use to evolve your own business. More info at mikelingle.com

1. Netflix Can’t Predict the Future
So How Can You?
Mike Lingle | mike@tonicstudios.com | @mike_lingle

2. Founded in 1997

3. Bankruptcy in 2010

4. So Netflix’s business model
was validated
Right?

5. Primarily shipping DVDs

6. Streaming
37% of peak download traffic in 2015

7. First original series in 2013

8. “We don’t really know where we’ll be
in another five years.
We’re figuring out every year how to use the
Internet to make a great consumer experience.
Every year is an experiment.”

9. How?
Create /
Adjust
Assumptions
Validate

10. Everything Is An
Assumption

11. Everything Is An
Experiment

12. “Move fast and break things”

13. How to Experiment
Time-box
Predict
Take Little Bets

14. Awesomeness

15. What’s the
Goal?

16. All About
Assembly Lines

17. Assembly Line

18. Everything is Changing
Your Product
Your Market
Your IP

19. Product “Assembly Line”

20. Market “Assembly Line”

21. Here Are Four
Strategies

22. Strategy 1
Measure Everything

23. Revenue “Assembly Line”

24. Analytics tell you what
But they don’t tell you why

25. Strategy 2
Listen to Your Customers

26. Google Ventures
Design Sprint

27. Design Sprint
& Book
People
for Friday
Image from Reflecting on Our First Design Sprint

28. “I sat down with
three people today…”

29. Strategy 3
Set 10x Goals

30. Set 10x Goals

31. Strategy 4
Make Buying Easier

32. Make Buying Easier

33. Make Buying Easier

34. Image from Starbucks Mobile Pay App: Gift for Caffeine Fiends Who Also Hate Lines

36. Strategies
1. Measure Everything
2. Listen to Customers
3. Set 10x Goals
4. Make Buying Easier
Create /
Adjust
Assumptions
Validate

37. Netflix Can’t Predict the Future
So How Can You?
Mike Lingle | mike@tonicstudios.com | @mike_lingle