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1
Department
of Tourism
Government
of Karnataka
Interim
Report
Feb 2017
Karnataka State Tourism Development
Corporation
Na...
2
Agenda
Karnataka – One state many worlds!
About Karnataka State Tourism Development Corporation (KSTDC)
KSTDC Initiative...
3
Karnataka – One State Many
Worlds!
 Heritage
 Wildlife
 Adventure
 Coastal
 Pilgrim
 Leisure
 Business
 Eco-tour...
4
About KSTDC
The Karnataka State Tourism Development Corporation Limited (KSTDC) was incorporated in 1971 as a
Company wh...
5
KSTDC ICT initiatives &
Impact on Karnataka Tourism
Impact on Karnataka Tourism
People and program
based City Branding
E...
6
Nomination I: KSTDC Mobile App
KSTDC mobile App
won the “Emerging
Popular App” award at
the Global Mobile App
Summit 201...
7
The App has the following
features:
•Allows tourists to make
reservation at the KSTDC
hotels, Jungle lodges, The
Golden ...
8
KSTDC Mobile App - Features
Contact Details
Feedback
mechanism
Referrals
9
KSTDC Mobile App – Performance
& Features
ATM & Other nearby
utilities
Certified Tourist Guides
database for each
destin...
10
Nomination II: Bangalore Detours
• Karnataka State Tourism
Development Corporation
has been offering
customized local
s...
11
Bangalore Detours
Packages
TOUR AVAILABLE THROUGH BANGALORE DETOURS
Bengaluru-Mysuru Tour
World Heritage Site Tour
Anci...
12
Bangalore Detours - Performance
Pages on OLA App
Total 30 trips booked since launch
Total 120 passengers travelled
Tota...
13
Smart City & Tourism
A Smart City is an innovative city that uses Information and Communication Technologies (ICT) and ...
14
Internet of Things (IoT) as an
enabler for Tourism
Internet of Things (IoT) is the concept that connects physical and r...
15
Case Studies : Smart Tourism
Tour guide system “Nahaam” launched by Road Transport Authority, Dubai which gives
Tourist...
16
Smart Tourism is the way forward
but caution is needed!
• It is imperative to have a clear
Business case before IoT
imp...
17
Thank You
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Karnataka State Tourism Development Corporation

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Karnataka State Tourism Development Corporation

  1. 1. 1 Department of Tourism Government of Karnataka Interim Report Feb 2017 Karnataka State Tourism Development Corporation National Tourism Conclave Chandigarh - 12 October 2017
  2. 2. 2 Agenda Karnataka – One state many worlds! About Karnataka State Tourism Development Corporation (KSTDC) KSTDC Initiative I : Mobile App KSTDC Initiative II : Bangalore Detours KSTDC ICT initiatives impacting Karnataka Tourism Panel Discussion - Leveraging Tourism, Building Smart Cities – Some insights
  3. 3. 3 Karnataka – One State Many Worlds!  Heritage  Wildlife  Adventure  Coastal  Pilgrim  Leisure  Business  Eco-tourism  Medical / wellness Karnataka offers a variety of tourism products that cater to the demand from different visitor segments Karnataka is home to three UNESCO World heritage sites - Hampi, Pattadakal and parts of the Western Ghats The product offerings are backed by a strong policy and a clear vision to make Karnataka a top tourism destination The Karnataka Tourism Policy 2015-20 mentions key strategic interventions for development of tourism sector in Karnataka. Developing & Promoting ICT based initiatives for providing timely and reliable information service to tourists is one of the key strategic interventions. KSTDC has been actively leveraging ICT initiatives for its products and services and promoting tourism in general.
  4. 4. 4 About KSTDC The Karnataka State Tourism Development Corporation Limited (KSTDC) was incorporated in 1971 as a Company wholly owned by the Government of Karnataka. • 18 Mayura Hotels at prime locations • 5 restaurants & 1 boat club • 24 properties on ROMT model • Taxi service at Bangalore International Airport with 500 AC taxis and 150 non-ac taxies (The Airport Taxi) • 21 packaged tours • Recently launched “Puneeta Yatre” – Subsidized religious tour packages • Banerghatta National Park Jungle Safari • South India’s only Luxury Train “The Golden Chariot” Vision To showcase rich and diverse Culture, Heritage and Bountiful Nature of Karnataka to the domestic as well as international tourists, by ensuring safe, comfortable and memorable journey by promoting sustainable tourism. More details are available at: https://kstdc.co/
  5. 5. 5 KSTDC ICT initiatives & Impact on Karnataka Tourism Impact on Karnataka Tourism People and program based City Branding Enabling Tourism Market Readiness Enhancing Collaboration &competitiveness Understanding Tourist Feedback • Engage with tourists through authentic experiences around Karnataka’s special cultural icons, attraction, activities, food, music, stories, arts and craft • Enhancing existing tourism infrastructure and assets to build high differentiation and yield high expectations thereby increasing longer stays, tourism spending an visitor demand. • Enabling tourist delight during their visit to the State • Enhancing Tourism Market Readiness through key touchpoints on the visitor’s journey from the planning till arrival and departure. • Increasing brand promise and value and appeal in core tourism markets. • Developing differentiated attractions, activities and experience throughout the state on collaboration and strategic investment priorities for tourism developments in communities, regions, networks and clusters • Understanding tourist feedback and evolve in a competitive global marketplace. • Enabling stakeholders to adapt visitor’s value expectations and reach tourism spending potential KSTDC Mobile App Bangalore Detours KSTDC I KSTDC II
  6. 6. 6 Nomination I: KSTDC Mobile App KSTDC mobile App won the “Emerging Popular App” award at the Global Mobile App Summit 2017 Awards The Mobile App is available on Android and IOS platforms. It is a one stop solution for: •Hotel Bookings •Tour Package bookings •Link to Jungle lodges & Resorts booking •Link to Karnataka Tourism Destinations •The Golden Chariot bookings •List of certified guides
  7. 7. 7 The App has the following features: •Allows tourists to make reservation at the KSTDC hotels, Jungle lodges, The Golden Chariot and tour package bookings •Provides information about Hotels, facilities and location of restaurants, ATMS, petrol bunks etc. •App also contains a database of trained and certified tourist guides in the state KSTDC Mobile App Key Features
  8. 8. 8 KSTDC Mobile App - Features Contact Details Feedback mechanism Referrals
  9. 9. 9 KSTDC Mobile App – Performance & Features ATM & Other nearby utilities Certified Tourist Guides database for each destination Average 123 unique active users daily Average 40 downloads daily Over 6.75 lakhs logins in last 1 year Over 10,000 downloads till date Average rating of 4.1 on Google Play store Over INR 29 lakhs revenue generated for Tour Package bookings Over INR 9.5 lakhs revenue generated for KSTDC Hotels bookings Performance snapshot
  10. 10. 10 Nomination II: Bangalore Detours • Karnataka State Tourism Development Corporation has been offering customized local sightseeing trips in and around Bengaluru city to popular pre-defined destinations. • KSTDC, for the first time, introduced BANGALORE DETOURS at affordable rates, in association with Ola Cabs for travelers who want the comfort of a car and safety of Ola Cabs KSTDC has implemented the Bangalore Detours initiative in collaboration– City & Outstation trips • Varied City Tour packages which includes ‘Bengaluru-Nandi Tour’ and ‘Wildlife of Bengaluru’ to Nandi Hills and Bannerghatta Biological Park with Jungle safari. • KSTDC also offers various outstation Detours of multiple days, which includes Bengaluru-Mysuru-Madikeri and back, Bengaluru-Ooty via Mysuru, Bengaluru- Hampi via Chitradurga, Bengaluru- Shravanbelagola-Belur- Halebeedu. Booking for these tours can be made through the KSTDC’s official website http://kstdc.co/detours/ and through OLA App
  11. 11. 11 Bangalore Detours Packages TOUR AVAILABLE THROUGH BANGALORE DETOURS Bengaluru-Mysuru Tour World Heritage Site Tour Ancient Karnataka Tour Panoramic Tour Tour to Western Ghats & Coffee Land Excursion Tour Nandi Hills Tour Bengaluru Science and Nature Nature and Wildlife of Bengaluru Bangalore Detours Value Proposition • Curated theme based tourist packages to explore Bengaluru and Karnataka • Clusters are formed based on different themes such as, • Ancient Karnataka travel package • World Heritage Site Tour • Excursion Tour • Pilgrimage circuit
  12. 12. 12 Bangalore Detours - Performance Pages on OLA App Total 30 trips booked since launch Total 120 passengers travelled Total revenue over INR 5.4 lakhs generated Performance snapshot
  13. 13. 13 Smart City & Tourism A Smart City is an innovative city that uses Information and Communication Technologies (ICT) and other means to leverage quality of life, efficiency of urban operations and services, and competitiveness, while ensuring that it meets the needs of present and future generations with respect to economic, social and environmental impacts. Key Pillars of Smart City • Tourist interests can be better understood by the technological advances in ICT • It also allows Tourists and Tourism service providers to optimize their choices of destinations and activities, resulting in: • Enhanced tourism experience • Safety • Increased spend per user • Connectivity The key pillars of Smart Cities can be leveraged for Tourism
  14. 14. 14 Internet of Things (IoT) as an enabler for Tourism Internet of Things (IoT) is the concept that connects physical and real objects to the internet & is a major technological component to build Smart Cities. It has immense potential in the Tourism Industry Real time updates about nearby points of interest, accommodation, dining options, weather and currency rates Augmented reality features such as overlaying icons to explain precisely what a tourist is looking for Tourist Tracking System to coordinate transport as per the number of Tourists Suggestions based on tourist interests and preferences resulting in higher spends Explore more of what one likes, explore less of the beaten path! Deterring crime by CCTV Cameras and video analytics Relevant targeted information or broadcast of useful information to smartphones through Beacons
  15. 15. 15 Case Studies : Smart Tourism Tour guide system “Nahaam” launched by Road Transport Authority, Dubai which gives Tourist real time information about the landscapes and routes Dubai’s Airport smart gate system which has dramatically shortened immigration waiting time for passengers through electronic identification Dubai’s Airport smart gate system which has dramatically shortened immigration waiting time for passengers through electronic identification Weimer, Germany has combined Internet of Things (IoT) and Augmented Reality (AR) Applications by launching a map app wherein, tourists can easily find locations that support Augmented Reality Applications experiences - e.g. historical photos superimposed on current scene In Thailand’s Phuket, “Smart Phuket Application“ uses IoT to improve local services, assimilating data from Local and National Government, Businesses, Social Media and other open data sources In Thailand’s Phuket, “Smart Phuket Application“ uses IoT to improve local services, assimilating data from Local and National Government, Businesses, Social Media and other open data sources
  16. 16. 16 Smart Tourism is the way forward but caution is needed! • It is imperative to have a clear Business case before IoT implementation and an estimation of the Return on Investment (ROI). Since, IoT implementation incurs heavy investment cost. • Internet of Things generates massive amounts of data to help streamline operations and better serve travelers. But trying to make sense of all that information requires a parallel investment in the right software and people to interpret the information and help draw actionable conclusions. IoT requires huge investments IoT needs to be backed up by good analysis Smart vs Privacy! • IoT sensors will provide travel brands with incredible new insights into their travelers’ habits. But customers also need to feel confident that their personal information is being used responsibly.
  17. 17. 17 Thank You

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