figures you need to know
before launching a kickstarter campaign 10 .

#dataset analysis based on $500k+
successful KS campaign in Tech, Design and Hardware Gaming = 79startups = 4,000daily data crunched source : Kickstarter, Kicktraq, Crunchbase + crossing figures with Flybridge Dataset for #10

#1. 64%of successful KS were
launched on Tuesday or Wednesday monday tuesday wednesday thursday friday saturday sunday breakdown of $500k+ funded projects per launchday. 9% 34% 30% 15% 5% 4% 3%

#2. average campaign duration =
38 days 3% 67% 23% 8% < 30 days 30 to 40 days 41 to 59 days 60 days breakdown of $500k+ funded projects per campaign duration.

average video duration = 3min45s
#3. breakdown of $500k+ funded projects per video duration. 39% 28% 22% 11% < 3min 3 to 4min 4 to 5min 5min <

#4. median unit price per
product = $189 breakdown of $500k+ funded projects per unit price. 27% 47% 17% 4% 5% <$101 $101 to $300 $301 to $600 $601 to $2,000 $2,000+

#5. median funding goal =
$100,000 62% 13% 25% breakdown of $500k+ funded projects per funding goal. < $101k $101k to $200k $200k+

#6. average time to reach
the goal = 3 days breakdown of $500k+ funded projects per goal reached day. 38% 25% 20% 16% Day 1 Day 2 Day 3 Day 4 +

#7. 3first days = 28%
total funding average among $500k + funded projects.

#8. 44% week 1 week
2 week 3 week 4 week 5 14% 11% 9% 22% average distribution of total amount raised on a 5-week normalized period for $500k+ funded projects 1st week + last week = 66% of total funding

#9. average shipping delay =
7 months breakdown of $500k+ funded & shipped projects per shipping delay. 4% 44% 31% 20% on time 1-5 months 6-10 months 11-20 months

#10. (*) some VC investments
might not have been announced yet. 51%* raise VC Funding after a $1M+ KS campaign

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alexis HOUSSOU @alexishoussou barbara BELVISI
@b_belvisi brought to you by more on twitter @hardware_club authors