1. My clients don’t use social media Helen Hammond Managing Consultant – Elephant Creative Solutions Marketing Manager - Wards Solicitors w. www.elephantcreative.co.uk l. http://uk.linkedin.com/in/elephantcreative t. http://twitter.com/helenhammond e. elephantcreative@googlemail.com
I’m not a techy and I’m not an expert in how to use IT to solve all your business problems. What I do know and what I do believe in is common-sense marketing and using all the tools available (and calling on the right people for the job) to develop your business. If you keep an open mind you can see the benefits for yourself. This presentation is in 2 halves. The first half looks at the background to social networking and the “what’s in it for me” side of things (in terms of why and how to use it). The second half looks specifically at Linkedin and goes through some ways to use it to make a difference. I’m not going to show you how to make a profile or do any of that… I shall assume you already have one, even if it’s not filled in yet… but I am going to show you some things that you can directly apply to business needs and processes.
Advanced search on people helps to target and research. Can do Boolean searches: X NOT Y X AND Y + = must include, - = must not include “ xys” “ xyz” AND (joe OR bloggs) Very specific. Hyper target.
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