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Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Great expectations:
Student experience with
video
Elisabeth Leonard, MSLS, MBA
Executive Market Research Manager
elisabeth.leonard@sagepub.com
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Why?
• SAGE is launching video collections in 2015.
• We want to know what students, faculty, and librarians
use video for so we can meet student, faculty, and
librarian needs.
• We want to do research that informs us all.
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Methodology
• Literature review
• Interviews with 9 students and 3 surveys with 1,673
students
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Demographics
• 42% from North America
• 33% from Asia Pacific
• 19% from Europe
• Less than 1% from South America.
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Demographics
• Undergraduate students: 49%
• Graduate or postgraduate students: 33%
It is shown in the
classroom. (64%/62%)
To illustrate a point in a
presentation. (18%/15%)
To understand course
material (59%/59%)
To learn practical skills.
(34%/28%)
To hear another point of
view. (29%/28%)It is assigned from a
reading lists for classroom
prep (43%/27%)
Students and video
For extracurricular
reasons.
Never watch
videos (5%/4%)
It is assigned as
supplemental
(41%/30%)
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Generalizations
• Tend to watch 2-8 minutes
• Easily bored/distracted, but want to learn
• Looking for something just right
• A large part of their educational experience has included
video
• They actually say “flipped classroom”
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Where they find video
• YouTube (71% or 748 students)
• Google search (45% or 470 students)
• Class web page (43% or 455 students)
• Library (32% or 332 students)
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
What makes for ‘good’ video
• Engaging speakers
• Relatable examples
• Practical applications of theoretical concepts
• Infographics, colorful visuals, or diagrams
• Humor
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
What makes for ‘bad’ video
• Monotone speakers
• Wrong audience level
• Not easily identified as relevant
• Odd sounds or bad audio
• Distracted speakers
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Streaming video & the library
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
How the library can communicate
services to students
• Library website
• Learning management system
• Social media (including Facebook)
• Email
• Touch screens inside the library
• Posters on bulletin boards near the entrance to the
library
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
In their own words
• Send an email to my school/personal email address or pin it to the
bulletin
• Giving out only information for relevant services so that I would not
disregard all mails from the library thinking they are all just general
mails.
• Face to face initially would be nice.
• I would rather they list it out on the website. I prefer words over videos.
• Facebook page, website- short, snappy posts with links to more
information if required.
• Don't tell me, especially don’t send me emails. If I want, I search myself.
If the library wants to inform students, just tell the lecturers to advertise
it.
• Send emails regarding open houses with FREE ITEMS
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
What they want from libraries
• Neither faculty nor students think much about the library
as a source for streaming video
• But both could use the help
• Make it seamless and easy
• And discoverable
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Questions?
• Email elisabeth.leonard@sagepub.com
• White paper is available for free at
www.sagepub.com/repository/binaries/pdfs/Studentsand
Video.pdf

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Uksg student experience with video 2015

  • 1. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Great expectations: Student experience with video Elisabeth Leonard, MSLS, MBA Executive Market Research Manager elisabeth.leonard@sagepub.com
  • 2. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Why? • SAGE is launching video collections in 2015. • We want to know what students, faculty, and librarians use video for so we can meet student, faculty, and librarian needs. • We want to do research that informs us all.
  • 3. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Methodology • Literature review • Interviews with 9 students and 3 surveys with 1,673 students
  • 4. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Demographics • 42% from North America • 33% from Asia Pacific • 19% from Europe • Less than 1% from South America.
  • 5. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Demographics • Undergraduate students: 49% • Graduate or postgraduate students: 33%
  • 6. It is shown in the classroom. (64%/62%) To illustrate a point in a presentation. (18%/15%) To understand course material (59%/59%) To learn practical skills. (34%/28%) To hear another point of view. (29%/28%)It is assigned from a reading lists for classroom prep (43%/27%) Students and video For extracurricular reasons. Never watch videos (5%/4%) It is assigned as supplemental (41%/30%)
  • 7. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Generalizations • Tend to watch 2-8 minutes • Easily bored/distracted, but want to learn • Looking for something just right • A large part of their educational experience has included video • They actually say “flipped classroom”
  • 8. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Where they find video • YouTube (71% or 748 students) • Google search (45% or 470 students) • Class web page (43% or 455 students) • Library (32% or 332 students)
  • 9. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston What makes for ‘good’ video • Engaging speakers • Relatable examples • Practical applications of theoretical concepts • Infographics, colorful visuals, or diagrams • Humor
  • 10. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston What makes for ‘bad’ video • Monotone speakers • Wrong audience level • Not easily identified as relevant • Odd sounds or bad audio • Distracted speakers
  • 11. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Streaming video & the library
  • 12. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
  • 13. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston How the library can communicate services to students • Library website • Learning management system • Social media (including Facebook) • Email • Touch screens inside the library • Posters on bulletin boards near the entrance to the library
  • 14. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston In their own words • Send an email to my school/personal email address or pin it to the bulletin • Giving out only information for relevant services so that I would not disregard all mails from the library thinking they are all just general mails. • Face to face initially would be nice. • I would rather they list it out on the website. I prefer words over videos. • Facebook page, website- short, snappy posts with links to more information if required. • Don't tell me, especially don’t send me emails. If I want, I search myself. If the library wants to inform students, just tell the lecturers to advertise it. • Send emails regarding open houses with FREE ITEMS
  • 15. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston What they want from libraries • Neither faculty nor students think much about the library as a source for streaming video • But both could use the help • Make it seamless and easy • And discoverable
  • 16. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Questions? • Email elisabeth.leonard@sagepub.com • White paper is available for free at www.sagepub.com/repository/binaries/pdfs/Studentsand Video.pdf

Hinweis der Redaktion

  1. 42% of the respondents coming from North America, 33% from Asia Pacific, 19% from Europe, and less than 1% from South America. that 49% were undergraduate students and 33% were graduate or postgraduate students
  2. Question: Why do you watch educational videos? Please select all that apply. Answer Options Response Percent Response Count Professor plays it during class 63.4% 671 For help in understanding course material 59.3% 628 Assigned as homework prior to class 43.2% 458 Assigned as supplemental material 41.4% 438 To see the steps necessary to do something successfully (like in a tutorial) 34.3% 363 To see a practical example of a theoretical concept 31.8% 337 To get another perspective 29.4% 311 As part of a research assignment 25.1% 266 To illustrate a point in a presentation you are making 17.7% 187 Never had to watch a video for class and don't look for it independently 5.0% 53
  3. “If I am very interested in a topic then I will be more likely to watch the whole video. “