Brainient interactive video
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A brief on how interactive video advertising works and some example of creatives done by Brainient.
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Brainient interactive video
- 1. brainient
- 2. So, what do you lot do then? A creative technology company that builds products for brands, agencies and media companies.
- 3. Why? We believe it’s important that your ads not only look good but also perform. Focus of advertising needs a balance between the media, the audience and the creative execution.
- 4. Standard VOD - Minimal Why interactive VOD? Interactive VOD - Engaging & Informative Engagement Earned time Click-through rate
- 5. VOD / Pre Roll Mobile Video and Rich Media Second Screen : Play along apps Connected TV On which platforms?
- 6. How we work… Do it yourself tool for creating interactive ads. No creative development skills required! If you’re not keen to do it yourself, we’re very happy to do it all. Our creative team is ready to meet your craziest advertising dreams. Brainient Studio Creative Services
- 7. Creativ e We have a variety of ad formats and platforms that we create interactive campaigns for. Formats
- 8. Engagement Drive to purchase Enhance product awareness Let’s see some examples…
- 10. Interactive Video 2.0 TIME DATE WEATHER GEOGRAPHY Want something really special?
- 13. Second Screen For when one screen is not enough…
- 18. The video ad will only fill 25% of a mobile screen, and most people won’t flip the screen around. On mobile, horizontal videos get a 9x lower completion rate than vertical videos. *Snapchat May 2015 report Mobile Video Challenges
- 19. Well, we have the solution: Vertical Fast Interactive
- 20. Our object-tracking technology dynamically focuses on the vertical strip with the most activity in a video, thus turning a horizontal TV ad into a vertical mobile video ad. 9x higher completion rate We create thoughtful interactivity that works across any platform, any device, anywhere. 10x higher engagement rate
- 21. THANKS! Drop us a line to find out more. We look forward to hearing from you 4th Floor, Medius House 63-69, New Oxford Street, London, WC1A 1DG brainient.com
Hinweis der Redaktion
- Can you move that B?
- Add flash and HTML Badges down the right hand side
- Add flash and HTML Badges down the right hand side
- Cut video time down – so the game plays pretty much straight away
- Cut video time down – so the game plays pretty much straight away
- Slow to load, small on the screen (apparently only 36% of people flip the video around, according to Mary Meeker), and with no easy way to engage with the brand.
- We could work with freelancers to create vertical videos for brands, for like $25k a pop. I think they’d do it.