More Related Content Similar to Element Three Case Study - Yoh Similar to Element Three Case Study - Yoh (20) More from Element Three (20) 3. WHEN WE BEGAN...
• Few players standing out in the market-
place. Everyone looked the same and said
the same things
• Imagery was impersonal and language was
focused on what Yoh gives rather than what
the audience gets
4. WHEN WE BEGAN...
• Brand was inherited from their parent
company, Day & Zimmermann
• Brand was fractured, a few years prior to
Yoh’s engagement with E3, Yoh was
comprised of 12 different brands
6. DEVELOP A BRAND...
• that is more focused, recognized and
disruptive to the marketplace
• that positions Yoh as thought leaders
in their industry and engages their
audience’s interest & participation
• that synchronizes external communication
with internal processes
8. OUR STEPS
• Brand Development
• Web Development
• Marketing Support
• Creative Support
9. DELIVERABLES
• Brand Plan / Board
• Brand Guidelines
• Experience Piece
• Brand Launch Planning
• Launch Video
• Website & Blog
• Website Videos
• Business Collateral
• White Paper Templates
• Datasheet Templates
• Holiday Card
• Corporate Calendar
• Corporate Signage
• Special Event Support
12. Workforce Solutions to Meet Business Objectives
Global Media & Entertainment Conglomerate
Talent Impact Profile
ABOUT OUR CLIENT
Industry: Entertainment
Headquarters: New York
Customer Since: 2001
“Yoh is critical to our operation maintaining
compliance with company policies.”
– Vice President of Human Resources Global
Media and Entertainment Conglomerate
Key Challenges
• Inaccurate and inefficient weekly administration processes
for more than 1,200 employees and 300 customer
managers at more than 30 locations nationwide
• Needed an online process that was intuitive and resulted
in a high adoption rate to eliminate inaccurate billings and
accruals and decrease weekly manual processing
• Required a more robust web-based portal application
that would be easy to use, increase communication, and
provide on-demand time-entry and approval data
The Solution
Yoh developed and implemented a unique mix of high-touch,
on-site management with Yoh Exchange, our innovative web-
portal based on SAP®
NetWeaver technology. Yoh Exchange
provided intuitive time-keeping processes and online access
to policies and procedures, all in a real-time environment to
increase control, accuracy and compliance.
The Technology
Through our experience and understanding of the customer’s
unique needs and business environment, Yoh and Yoh
Exchange were selected to resolve their critical business
challenges. Within a two-week time-frame, the Yoh Exchange
was implemented at all 35 customer locations, and was able
to support multiple language requirements. Using Yoh’s
proprietary implementation methodology, our implementation
team partnered with the customer’s end-users to deliver our
world-class technology, Yoh Exchange. The end result of
our program implementation was a smooth transition to the
customer due to Yoh’s world-class service and execution.
Prior to implementing Yoh Exchange, our customer did
not have access to information related to their contingent
workforce (cost-of-hire, average contractor tenure and supplier
performance). The robust reporting capabilities have solved
that problem as well as enabled our on-site management team
to manage required compliance programs. Yoh Exchange
provided extensive workforce statistical data, metrics and
financial reporting as well as real-time access to status and
approvals.
In addition, to ensure a high adoption and success rate, Yoh
provided a dedicated team who were available, both locally and
remotely, to assist the customer with additional staff and were
ready to handle recruiting peaks.
On-time approvals as
percentage of contractors
submitting time
(An improvement from 60%) 96%
Key Performance Indicators Impact
Overall workforce savings $4.5M
Manual adjustments as
percentage of contractors
submitting time
(From a high of 5% to 0.2%) 68%
Benefits Received
Soft dollar time savings
through management of
contractors on assignment $3M
© 2010 Yoh Services LLC • a Day & Zimmermann Company
Drive innovation.
Lead global defense efforts.
Advance safety and security.
Aerospace & Defense
Yoh delivers the talent needed to support the development,
maintenance and delivery of your critical aviation and defense
equipment, systems and designs.
© 2010 Yoh Services LLC • a Day & Zimmermann Company
Talent for Today’s Challenges and Tomorrow’s
Opportunities
From supporting early space exploration programs to many of today’s major
aerospace players, Yoh has the industry-expertise and resources needed to
help you stay ahead of the competition.
Yoh’s exhaustive candidate network of cleared and non-cleared professionals
have direct experience with top aerospace and defense companies. Plus,
our recruiters have the industry background and market knowledge required
to fully understand your complex technical requirements - ensuring you have
access to the resources you need to support critical business operations.
Proven Screening Process
For over a decade, Yoh’s proprietary skills assessment and qualifying service
has ensured that our identified candidates have the proper mix of skills,
experience and knowledge to fit your unique needs.
With Yoh, you have a partner with a proven track record of providing
the highest quality technical and professional resources available in the
marketplace.
Nationwide Coverage –
Local Attention
With Yoh’s multi-layer recruiting system, our
clients benefit from recruitment experts with
deep knowledge in most major U.S. metro
markets combined with a centralized Recruitment
Operations Center that can support even the most
remote geographic locations.
Yoh’s comprehensive recruitment model offers:
• Predictability
• Quality
• Proactive Sourcing
• Industry & Skill Focus
• Scalability
• Accountability
14. A prescribed course of
continuous great talent. It will
cure what ails you and keep
your bottom line healthy.
HEALTH CARE
Industry: BioAgriculture
Client: Global BioAgricultural Firm
TALENT CLARITY
PROFILE
Yoh specializes in your industry to get
you the most complete, state-of-the-art
talent workforce. Top talent anyone?
BRING YOUR TALENT POOL TO LIFE
NAMED #2
SEXIEST
BUSINESS BLOGS
by HubSpot
17. “
- Yoh Internal Employee
THE NEW YOH IS AN
EXCITING AND A BOLD
DEPARTURE FROM THE
OLD BRAND.”
18. - Joel Capperella
Former Vice President of Marketing, Yoh
YOUR WORK IS HELPING US TO DRIVE CULTURE
CHANGE ACROSS OUR COMPANY AND TO
UPDATE THE APPROACH THAT WE USE TO NOT
ONLY CONNECT WITH OUR MARKETPLACE BUT
TO CONNECT WITH ONE ANOTHER.”
“
