Elemental case study for Reebok International. How we used public relations, online PR and social media marketing for the EU launch of Reebok.com

1. Reebok Launching Reebok.com

2. Brief

3. Global comms and PR Appointed directly by Reebok for B2B PR across UK, France, Ireland and US Raise awareness of new mobile initiative delivered by UK mobile agency Communicate new website launch off and online

4. Approach

5. Multiple regions Managed comms for EU countries on a regional and local level Worked with different time zones and publication deadlines from US to EU Off and online PR, social media and blogger outreach

6. Integrated comms News engine SEO to boost search engine visibility and social search Secured offline exclusives and timed online communications to compliment Ensured seamless off and online integration globally

7. Impact

8. Future proofed comms Articles, features and site reviews conveyed core objectives of messaging A progressive, user friendly, e-commerce driven site that is intuitive to users Future-proofed to adapt to digital and social arenas

9. In-depth site reviews Established key relationships with B2B media in each market Engaged online influencers to carry the story as far as Asia and Australia Include double page spread in Computer Arts magazine

10. Brand and site reach Coverage achieved in major titles for UK, Ireland, France and the US UK titles included Marketing, New Media Age (NMA) and BrandRepublic 750,000+ reach for both campaigns setting global agenda

11. You’ve got Rondo’d Increased awareness of mobile activity for Rajon Rondo campaign Coverage achieved in key mobile and marketing magazines in UK and US Significant spike in uptake as a direct result of PR

12. Reebok testimonial “ In a fragmented media environment, Elemental demonstrated how important it is to integrate communications in working across channels and connecting with consumers on their own level.” Richard Prenderville, head of global brand marketing

13. Elemental profile

14. Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, experience: Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio Three minute profile elemental

15. Interested?

16. Getting in touch