Network Marketing, also known as Multi-level marketing (MLM) or Direct Selling, is a business-distribution model that allows a parent company to market its products directly to consumers by means of relationship referrals and direct selling. Independent, unsalaried salespeople of multi-level marketing, referred to as distributors (or associates, independent business owners, dealers, franchise owners, sales consultants, consultants, independent agents, brand partner etc.), represent the parent company and are awarded a commission based upon the volume of product sold through each of their independent businesses (organizations).
2. Dedication
I dedicate this book to those people who struggling way too hard to make it in
network marketing. To Support and guide them to Think Right, Decide Right,
Grow Right and thus reach unlimited height in success.
Acknowledgement
Many People have helped me in completing this Book.
I want to thank my parents Shri K. Neelakanda Pillai and Mrs. Geetha.N Pillai for
their help and encouragement.
I want to thank all well wishers for their extensive help.
I also wish to thank all friends in Network marketing industry for their curiosity
and questions that helped improve this Book.
4. Introduction
Personal Welcome
Dear Friend,
Thank you for your wise purchase of this Book. This Book has been in the works
for a long time and I believe that for many people it will be a defining moment in
their business career.
In fact, Iām going to go as far as to say I believe that many people will begin
experiencing life-changing results in their business as soon as tomorrow as a result
of reading these informations.
I wrote this book because there are no more good books about Direct Selling or
Network Marketing. This book contains my studies about this Magical business.
Through this book I have one and only one goal: How to help you use more of
your knowledge for your success.
I recommend you purchase this e-book now and begin reading it immediately, if
thatās at all possible. You might end up rearranging the rest of today (or tonightās
plans) once you get into it, because you will make some changes to your business
and what you do each day once you finish reading this.
I want to know how you are greatly benefiting from this book. Please be sure to visit
my blog and let me know what you think. And if itās as good as I say it is, feel free
to send this report to anyone you know or show them where they can pick up a
copy of their own.
Enjoy!
Feel free to send your feedback to My e-mail address:
Nithinperoor@yahoo.in
Nithin Peroor
6. Computer and telecommunications technology have all but eliminated these three obstacles.
Nowhere has this been more evident than the Internet.
All the developments in telecommunications ā voice mail, fax, fax on demand, conference calls,
e-mail, auto responders, etc ā have changed the nature and speed of evolution of network
marketing, and the rate of change is accelerating.
Technology is neither good nor bad. It depends on what we do with it, and why and how we do
it. Just as there have been major benefits for us all from these technological changes, there are
major risks as well.
The main one, from the standpoint of network marketing, is that we risk losing the personal
touch so vital to creating and maintaining personal relationships. Automation is fine for
improving efficiency. But efficiency is not the same thing as effectiveness. We need to be aware
of this risk, and avoid the tendency that often develops in connection with technologyā¦
impersonal āprocessingā rather than personal interaction. Like most tools, technology is a
brilliant servant, but a disastrous master.
Trend 2 ā Appeasement:
This trend has been at the heart of most developments in reward plans over nearly two decades.
What it boils down to is thisā¦ companies (that is, the people who own and run MLM
companies) have figured that if they make rewards easier to obtain, theyāll attract more
distributors. Thereās certain logic to this argument, but it overlooks some important realities of
human behavior
.
If you make it easier for people to do nothing, thatās precisely what theyāll tend to do.
If your main appeal is to greed, laziness, fear of loss or gullibility, thatās the kind of people
youāll tend to attract. The results of this trend are easy to recognize.
Larger networks producing lower leverage results, Most people dislike the idea of āsellingā. So
part of the trend has been to appease this dislike by telling people they donāt have to sell ā just
buy. The result is huge networks of consumers ā single customers who buy only for themselves
at wholesale prices.
This has led to confusion in the marketplace. Some companies claim they have bigger, faster-
growing networks than their competitors, yet those competitors who encourage retailing may
have a true customer base many times that of the consumption-based, wholesale buyer networks.
They just donāt have all their customers registered as distributors.
The illusion of progress through controlled group structure, Most network marketers find it
harder to get new distributors than new customers. So, having āsolvedā that problem by simply
recruiting customers, some companies add to the āsmoke and mirrorsā strategy by artificially
creating an illusion of achievement and progress through the use of contrived network structures.
8. This assumes there will be no other factors, such as global war or environmental catastrophe ā an
assumption that can never be safely relied upon where human beings are involved.
Over the following decades, MLM has evolved and developed further into the wide array of
companies, product ranges, reward plans and cultures that exist today. This unique, powerful
system of free enterprise continues to grow, attracting more and more people to it.
As we prepare to enter the twenty-first century, MLM has never been so well-respected, so
healthy, so attractive or so rewarding. Most network marketers have very limited understanding
of its true power.
Two streams of MLM:
We foresee network marketing dividing into two distinct streams. This will be temporary.
Ultimately, only one stream will survive as network marketing. The other will be absorbed into
another trend currently taking shape in the world of conventional retailing.
This scenario will arise from a combination of all three of the present trends, and will be the
direct result of two different applications of technologyā¦
ļ· Technology used to acquire and service customers
ļ· Technology used to recruit, train, communicate with, recognize and support productive,
pro-active retail sales networks.
āHereās why and how it will happenā, This divergence is already beginning to occur. As Internet
access and e-commerce pick up speed (and theyāre already outstripping all predictions), two
important things will happen:
Consumers will use the Internet for more and more of their shopping needs, for more of their
recreational and social activities, and for more of their work related activity (telecommuting).
The existing home theatre, home gym, home office, home entertainment centre, etc will be
augmented by home medical centers (connected directly to doctors and other health specialists),
home learning centers (instead of schools) and other in-home services so that consumers will
have fewer reasons to leave the comfort and amenities of their homes.
Supermarkets and other conventional stores will increasingly convert to automated warehouses
that pick, pack and deliver, without the expensive real estate (including car parks) required now
ā or the staff. Shopping as we now know it will change dramatically. Fewer businesses will be
able to afford the luxury of expensive premises, car parks, etc, and competition from home-based
or mobile in-home services (run by displaced former-employees) will add to their costs.
Consumers will become increasingly isolated. Many will crave human contact. With the ageing
of the world population, this need will grow.
Those MLM companies moving in the direction of servicing customers on line will pursue this
direction more vigorously than ever. To fund their growth, many (if not all) will be forced to
seek listing on stock exchanges and go public. For their distributor networks, this may well be
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