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TYPO3 Inc.
Abusing business to empower the cause of TYPO3.
April 22, 2016 | Alain Veuve
Introduction
Welcome!
Alain Veuve
 Leader of the TYPO3 Inc. preparation project
 Treasurer of the TYPO3 Association
 Managing Direct...
Strategic Approach
“Abusing Business to empower
our cause: The TYPO3 Inc.”
Reason why!
Ensure development of the TYPO3 CMS product at a pace
that fits the demand of the market by:
 Establish perma...
Strategic Guidelines.
The TYPO3 Inc. must be seen as an
operational leg of the TYPO3
Association.
Core Business Model
Core Business Model: Revenue Streams
Core Business Model: Spending
The TYPO3 Inc. is meant to be a Non-for-Profit-Organization. It’s goal is to
spend all incom...
Initial TYPO3 Inc. Team
 CEO: Mathias Schreiber (fulltime)
 Head Development: Benni Mack (fulltime)
 CMO: vacant
 Inte...
Changes to initial plan
 Initial Plan:
All budgets would be handed over to TYPO3 Inc.
 Revised Plan:
Only the TYPO3 CMS ...
Funding the start of the TYPO3 Inc.
 TYPO3 Association one-time invest: 500.000 €
 One – Time Membership: 400.000 €
 To...
Opportunities for Agencies
Partner with the TYPO3 Inc.
 Sales & Business Development Opportunities
 Marketing & Event Opportunities
 Training & Ed...
At the very beginning!
Q&A
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TYPO3 Inc. slides for TYPO3 Camp Venlo 2016

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Visual support for a talk I gave on April 22, 2016 in Venlo, NL.

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TYPO3 Inc. slides for TYPO3 Camp Venlo 2016

  1. 1. TYPO3 Inc. Abusing business to empower the cause of TYPO3. April 22, 2016 | Alain Veuve
  2. 2. Introduction
  3. 3. Welcome! Alain Veuve  Leader of the TYPO3 Inc. preparation project  Treasurer of the TYPO3 Association  Managing Director of AOE Switzerland  Paralell Entrepreneur  Management & start-up advisor
  4. 4. Strategic Approach
  5. 5. “Abusing Business to empower our cause: The TYPO3 Inc.”
  6. 6. Reason why! Ensure development of the TYPO3 CMS product at a pace that fits the demand of the market by:  Establish permanent development at larger scale through full time employees  Establish quick decision taking on day to day items  Generate more money for the cause of TYPO3
  7. 7. Strategic Guidelines. The TYPO3 Inc. must be seen as an operational leg of the TYPO3 Association.
  8. 8. Core Business Model
  9. 9. Core Business Model: Revenue Streams
  10. 10. Core Business Model: Spending The TYPO3 Inc. is meant to be a Non-for-Profit-Organization. It’s goal is to spend all income in the way defined by the guidelines.
  11. 11. Initial TYPO3 Inc. Team  CEO: Mathias Schreiber (fulltime)  Head Development: Benni Mack (fulltime)  CMO: vacant  Interim CFO/Company Development: Alain Veuve (mandate)
  12. 12. Changes to initial plan  Initial Plan: All budgets would be handed over to TYPO3 Inc.  Revised Plan: Only the TYPO3 CMS Dev Budget (€ ~350.000) is handed to the TYPO3 Inc. This enables the TYPO3 Association to fund other activities in cooperation with the TYPO3 Inc.
  13. 13. Funding the start of the TYPO3 Inc.  TYPO3 Association one-time invest: 500.000 €  One – Time Membership: 400.000 €  Total funding line 900.000 € Additionally a yearly budget grant of € 350.000 will be used for TYPO3 CMS development. > Changes in funding policy will need a GA approval.
  14. 14. Opportunities for Agencies
  15. 15. Partner with the TYPO3 Inc.  Sales & Business Development Opportunities  Marketing & Event Opportunities  Training & Eduction Opportunities  Exchange Program for Developers
  16. 16. At the very beginning!
  17. 17. Q&A

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