1. Media
–
Main
Task
Evalua0on
By
Paige
Carroll
and
Sara
El-­‐Batal

2. In
what
ways
does
your
media
product
use,
develop
or
challenge
forms
and
conven0ons
of
real
media
products?
Our
media
product
is
set
around
the
idea
of
fantasy
and
paranormal/supernatural.
With
this
in
mind
it
relates
to
the
use
of
imagina0on
and
element
of
the
unknown.
Because
fantasy
and
supernatural
is
oHen
correlated
with
the
sci-­‐fi
genre
and
futuris0c
technologies.
As
0me
progresses
new
developments
form.

3. At
the
beginning
of
the
sequence
there
is
a
Mid-­‐
shot
of
the
name
of
the
loca0on
where
the
sequence
is
set
around.
This
makes
it
easier
for
viewers
to
understand
where
the
sequence
is
set
and
can
iden0fy
some
possible
background
knowledge
of
the
area
and
apply
it
to
what
the
sequence
is
about.

4. Throughout
the
sequence
there
is
non-­‐diege0c
sound
that
is
related
to
ac0on
and
upbeat
movement.
This
relates
to
the
genre
of
the
sequence
which
is
supernatural/paranormal
and
the
idea
that
one
character
is
being
chased.
I
obtained
music
from
a
website
which
allows
me
to
use
some
tracks
without
the
use
of
copyrights
and
it
quotes
from
the
user
that
‘Anyone
can
use
any
of
my
music
in
any
project.
A
part
of
the
sequence
presents
only
by
diege0c
sound.
I
chose
this
because
as
the
sequence
progresses
we
see
the
use
of
a
hand
held
camera
shot
which
relates
to
the
point
of
view
from
the
different
characters.
Therefore
sound
is
not
needed
because
of
the
scenes
atmosphere.

5. Several
camera
shots
are
used
in
the
sequence,
including
a
pan,
over
the
shoulder
shot,
long
shots
and
mid
shots.
The
pan
shots
follow
the
characters
as
they
move
horizontally.
In
this
case
the
sequence
includes
a
lot
of
running
and
therefore
the
pan
shot
assists
the
characters
in
their
performance
to
allow
them
to
be
seen.
The
over
the
shoulder
shot
is
a
shot
that
presents
the
shoulder
of
one
character
and
the
face
of
the
other
character.
This
shot
allows
for
the
viewers
to
see
an
up
close
analysis
of
a
characters
facial
expression
and
can
get
a
beRer
understanding
of
their
emo0ons
and
character
itself.

6. The
edi0ng
techniques
that
were
used
was
addi0onal
text,
fades,
cross
fades,
slow
mo0on
and
addi0onal
sound.
The
addi0onal
text
presents
to
the
viewers
who
is
involved
in
the
produc0on
of
the
film
opening
sequence.
This
helps
to
inform
and
help
make
viewers
understand
the
sequence
beRer.
The
fades
and
cross
fades
add
0me
to
the
sequence
and
creates
a
smoother
performance.
The
slow
mo0on
creates
a
dizzy
and
as
if
the
characters
aren’t
in
a
complete
correct
mind
state.
The
addi0onal
sound
relates
to
the
characters
within
the
sequence
and
explains
the
situa0on
they
are
in.

7. What
kind
of
media
ins0tu0on
might
distribute
your
media
product
and
why?
A
film
produc0on
company
would
most
likely
distribute
my
media
project,
because
the
idea
of
my
media
project
is
an
opening
sequence
to
a
film.
This
relates
to
the
purpose
of
the
film
produc0on
company.

8. Who
would
be
the
audience
for
your
media
product?
The
audience
for
my
media
product
are
people
aged
between
16-­‐21,
both
male
and
female.
I
decided
on
that
target
audience
because
I
thought
it
would
relate
to
the
genre
of
my
opening
sequence,
which
is
fantasy
as
it
has
elements
of
supernatural/paranormal
forces.

9. How
does
your
media
product
represent
par0cular
social
groups?
My
product
is
mainly
aimed
at
my
target
audience,
which
are
people
who
are
aged
between
16-­‐21.
The
genre
of
my
opening
sequence
(product)
is
fantasy,
as
it
has
elements
of
paranormal/
supernatural
forces.
This
relates
to
my
target
audience
because
people
of
that
age
are
interested
in
ac0on
and
on
going
movements
and
reac0ons.
Also,
throughout
the
planning
process
of
my
product
we
used
people
within
my
target
audience.
They
par0cipated
in
a
focus
group
and
a
ques0onnaire.
For
the
focus
group
we
asked
10
par0cipants
to
watch
a
3
minute
opening
sequence
and
answer
five
ques0ons,
which
included
‘How
does
the
opening
sequence
music
make
you
feel?’
and
‘How
do
you
know
what
genre
of
film
you
are
watching?’.
The
response
we
received
included
‘ The
people
involved
in
our
focus
group
said
that
the
music
in
the
opening
sequence
made
them
feel
nostalgic,
involved
in
the
movie
and
excited.
They
knew
the
genre
of
the
film
through
watching
the
clip,
from
the
music,
different
props
such
as
the
flying
motorbike
and
the
owl,
the
costumes
such
as
the
wizard
costumes
and
the
element
of
magic.’
For
the
ques0onnaire
the
same
set
up
occurred,
however
the
ques0ons
included
‘What
type
of
films
do
you
like
to
watch
(
Rom
com
Horror,
Thriller
Comedy
and
etc?)
‘
and
‘How
do
you
find
about
which
films
are
on
release
(Internet,
adverts,
billboards
posters
etc?’.
Part
of
the
response
we
received
included
‘More
people
would
rather
watch
a
comedy
than
a
drama,
this
could
be
due
to
the
fact
that
people
are
able
to
reiterate
jokes
between
each
other
aHer
the
film.
Trailers
are
used
more
to
find
out
about
newly
released
films.’
Through
the
focus
group
and
ques0onnaire
we
were
able
to
use
my
research
and
adapt
the
findings
to
my
product.

10. How
did
you
aRract/address
your
audience?
Well,
I
first
decided
on
a
target
audience.
Once
I
decided,
I
asked
friends
and
other
associates
who
were
aged
between
my
target
audience
to
par0cipate
in
the
focus
group.
However,
for
the
ques0onnaire
I
randomly
approached
different
people,
asked
how
old
they
were
and
asked
them
to
fill
out
the
ques0onnaire.
But
before
I
did
so,
I
had
to
figure
out
how
many
males
and
females
I
needed
and
how
many
people
from
the
different
age
groups
I
needed
to
make
it
non-­‐bias.

11. What
have
you
learnt
about
technologies
from
the
process
of
construc0ng
this
product?
Firstly,
within
the
blog
I
included
sec0ons,
such
as
planning,
which
involves
individual
ideas,
the
final
idea,
genre,
storyboard,
shoo0ng
script,
risk
assessment,
script,
booking
sheets,
allocated
roles;
research,
which
involves
the
primary
research
(focus
group
and
ques0onnaire),
secondary
research
(cinema
audiences)
and
evalua0on.
Since
the
preliminary
task
I
have
included
a
lot
more
detail
and
organisa0on
into
each
sec0on
of
the
blog.

12. Secondly,
I
used
a
variety
of
different
camera
equipment,
which
included
camcorder,
tripod,
headphones,
microphone
and
fishpole.
Since
the
preliminary
task,
I
had
a
beRer
understanding
of
how
to
use
the
camera
and
its
addi0onal
equipment.
Along
with
the
different
techniques
including
zooming
and
panning.
This
allowed
me
to
create
beRer
effects
for
the
opening
sequence.
I
used
the
different
parts
of
the
equipment
to
achieve
the
different
shots
and
effects
that
will
apply
to
the
sequence.

13. Thirdly,
The
last
part
of
the
project
is
the
edi0ng.
For
the
edi0ng
I
used
a
programme
called
Final
Cut
Pro.
Since
the
preliminary
task,
I
have
learned
how
to
overcome
mistakes
that
occurred
previously.
Including
being
able
to
make
a
smooth
running
sequence
and
add
different
effects
into
the
edi0ng.
I
used
cross
fades
and
fade
in
fade
out
dissolve
transi0ons
to
help
create
the
smooth
running
sequence.
I
also
used
slow
mo0ons
and
addi0onal
sound
to
create
an
atmosphere
and
create
an
understanding
of
the
situa0on
the
characters
are
in.
Lastly,
in
majority
of
films
they
begin
with
an
equilibrium,
which
is
a
peaceful
and
calm
beginning.
However,
I
challenged
the
conven0on
and
decided
to
put
the
ac0on
sequence
and
style
straight
at
the
beginning.

14. Looking
back
at
your
preliminary
task,
what
do
you
feel
you
have
learnt
in
the
progression
it
to
the
full
product?
The
first
thing
I
have
learnt
in
the
progression
from
my
preliminary
task
is
the
on
screen
shoo0ng
itself.
During
my
preliminary
task
there
was
evidence
of
jumping
ac0ons
within
the
scene
once
edited,
meaning
it
wasn’t
filmed
correctly
to
allow
for
a
smooth
run
once
edited.
Therefore,
during
my
main
task
filming
period
I
am
making
sure
I
shoot
several
takes
so
I
am
able
to
cut
and
move
around
different
sec0ons
of
the
material
shot
to
allow
for
a
smooth
run
when
watching.
Another
thing
I
have
learnt
Is
how
to
use
the
resources
correctly.
From
the
camera
equipment
to
edi0ng
programmes.
Previously,
in
my
preliminary
task
I
wasn’t
completely
sure
of
how
to
handle
and
use
the
camera
equipment,
which
meant
I
didn’t
achieve
efficient
enough
footage
that
I
could
have.
This
relates
to
the
edi0ng.
Because
I
wasn’t
completely
sure
of
how
to
use
the
edi0ng
programmes
I
didn’t
achieve
the
best
outcome
of
work.