2. BACKGROUND OF E.N PAINTING AND PLASTERING
• The business was created in August of 2016 by Elad Nachum, a painter and
plastering with many years experience in the building industry. Co founder,
Carolyn Lippa, has joined in on this venture, acting as the business director of the
company.
3. THE SOLUTION WE OFFER
• Offers painting of the inside of residential houses
• Installation of walls and ceilings
• Repairing of walls and ceilings
• Creation of rooms for renovations
• providing of professional advise for all your painting and plastering
requirements
4. MARKETING STRATEGY
• Promotion- contact details and name of business on business cars for drivers and
passerbys to use
• Letter box drops in the local community so that they will know our business
• Referral incentives- refer a friend and get 10% off your next job
• Facebook page
• Youtube video to show what we do as a business
• Use of Hipages- an online forum whereby we can be contacted directly to do jobs
5. TARGET MARKET
• Northern Beaches of Sydney NSW- Residents and
businesses
• Residential- those looking to improve or renovate
their homes
• Builders who hire painters and plasterers for jobs
• Home Owners
6. FINANCIAL OPPORTUNITIES
• As a small business start up there are many financial opportunities that will emerge as the business grows
• - growing of existing clientele and referrals
• Opportunity to hire labour so that more jobs can be taken
• Building of contacts within the building industry as more jobs are completed
•